RGD Company Analysis: Market, Business Model, and 3-Year Growth Plan

This report presents an analysis of RGD Company, focusing on its market position, competitive landscape, and business model. The report delves into the company's current market share, highlighting the impact of competitors such as ASD, PSM, and MMKS. It evaluates the effectiveness of its current business model and identifies areas for improvement. Furthermore, the report outlines a detailed 3-year growth plan, including strategies for supplier choice (Henderson and Hong Kong Limited), distribution channels (expanding to mobile applications), marketing (targeting customers aged 12-30 with a minimum annual income of £1,000), and pricing (maintaining a competitive pricing strategy). The analysis aims to provide insights into how RGD can enhance its market presence and profitability within the sports products sector.

ORGANIZATIONAL CONTEXT

Introduction to Company
Analysis to Companies’ Markets, Competition, Business Model
and Performance
Outline of Plan to grow company in 3 years
TABLE OF CONTENT

RGD is an organisation that works towards trading Sports
Products. The offerings which the company deals in are inclusive
of Skateboards, Tennis Rackets, Ice Hockey Sticks and Inline
Skates.
INTRODUCTION TO COMPANY

Market Analysis: The company’s internal and external market is
quite ineffective in terms of contributing in the company
gaining a better market share and higher revenue.
Competition: There are several competitors of the company
present within the market. These are ASD, PSM and MMKS
who are creating higher level of competition for RGD.
ANALYSIS TO COMPANIES’ MARKETS, COMPETITION,
BUSINESS MODEL AND PERFORMANCE

Business Model: The current business model of the organization
does not contribute to the company in an effective manner, as
market share of its products of this company is not as
impressive. Reason for the same is that while Skateboard and
Inline Skates hold an appropriate market share, it’s tennis racket
and ice hockey stick are not quite effective in context with
positioning themselves within the market.
CONTINUE…

Performance: The current performance of RGD is quite low
even though the current expenditure of the firm is an average of
£600 per product offering in terms of promotion. This has led to
the increase in awareness regarding the company brand in the
market. Not only this but strong tie-ups have also contributed
towards RGD’s overall performance.
CONTINUE….

Supplier Choice: The supplier choice is based upon the
maximum level of order qualifying factors available with such a
party. These include costs, quality, dependability, flexibility and
speed. Based on this, the Supplier Choice is to expand with
Henderson and Hong Kong Limited in the next three years as
they provide products that fulfill the given criteria.
OUTLINE OF PLAN TO GROW COMPANY IN 3 YEARS

Distribution: Currently, RGD has a distribution system includes
a Two- Channel wherein the company has an offline as well as
an online store for its customers. The company is expected to
include another channel wherein it will provide the products via
mobile applications. Rapid technological innovations have
resulted in creation of demand for such products using Mobile
User-interfaces as they are much easier to operate.
CONTINUE…

Marketing: The company has adopted Direct marketing and
Social Media Campaigns over the years. With a motive to
expand its market share, the company aims to divide its market
based on general customers aged between 12 to 30 years with a
minimum annual income of £1,000.
CONTINUE….

Pricing: RGD has used a Price-Savvy strategy which has
resulted in enabling its overall profitability and sales to a certain
extent. However, in the recent years, competition has grown and
the company is facing profitability issues. For this purpose, it
aims to continue its competitive pricing strategy in the
forthcoming years.
CONTINUE….

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