Rhapsody Rooms Interiors: Online Marketing Case Study Analysis

This case study analyzes the online marketing strategies of Rhapsody Rooms Interiors and Windows Furnishings. The assignment examines the importance of digital marketing tools, particularly Facebook, for reaching customers and promoting products. It compares and contrasts digital marketing objectives, emphasizing the need for a robust online strategy, including KPI dashboards and SMART objectives. The study also explores the effectiveness of trade shows and proposes a digital marketing campaign leveraging Facebook ads and personalized customer engagement through email and online vouchers. The conclusion highlights the importance of digital marketing for Rhapsody Rooms to increase sales and achieve its marketing goals.

ONLINE MARKETING CASE
STUDY OF RHAPSODY
ROOMS INTERIORS AND
WINDOWS FURNISHINGS

Table of Contents
INTRODUCTION ..........................................................................................................................1
PART B ...........................................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................2
TASK 3............................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
In this documentation, this assessment defines about the importance of digital marketing
tools for Rhapsody Rooms organisation in order to getting proper response from its customers in
the market in relevant format. Apart from it, this investigation also refer to comparison and
contrast of digital marketing objectives in order to formation of proper marketing strategy in the
company effectively. Moreover, this study also refer to conduction of proper marketing
conduction which could be utilised for gaining benefits of digital marketing in Rhapsody Rooms
organisation in respect to proper selling of its interior and windows product and services
effectively.
PART B
TASK 1
FACEBOOK:
Online marketing is one of the major elements for each big and small organisation in
today's world effectively. In case of social media marketing, there are numbers of companies are
working on online platform in order to completion of each work in the business in more relevant
form. Facebook is nowadays is one of the biggest online platform for making promotion of
various business activities in relevant manner (Chaffey and Bosomworth, 2012). So, in case of
Rhapsody Rooms interiors and winds furnishing, there are numbers of opportunities are
presented here by which the company can formulate its online and digital marketing strategy in
proper manner. There are numbers of issues are being arising arisen towards appropriate
promotion of interior and windows product and services provided by the organisation in the
market effectively. The Rhapsody Rooms company need to make utilisation of online marketing
strategy in the industry in order to getting more effective sales of their interior and windows
products and services in effective manner.
Plan: Rhapsody Rooms organisational professionals need to make use of some areas in
which effective plan could be established in sufficient format. They need to set up a KPI
dashboards and SMART objectives to creation of a strategy of prioritised improvement to how
your organisation deal with digital marketing in the industry in relevant manner. The
organisational professionals need to formation of company's product and service portfolio
effectively which could be used for giving advertising on Facebook efficiently (Armstrong,
Kotler, Harker and Brennan, 2015). Online strategy of promote of existing and attractive interior
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designing and Windows products could lead the sales of the company in market effectively. It
makes great impact on its competitors and external environment of the company in the industry
efficiently.
Act: Rhapsody Rooms organisation's professionals require to making proper planning of
online marketing of its products and services in the market in sufficient ways. As per its plan
about giving advertising of its existing product and services in the market (Ryan, 2016).
According to predetermined plan of implementing online strategy in the organisation, they need
to act as per its proper plans to giving appropriate advertising on Facebook websites efficiently.
Engage: They need to get engaged to various factors of Facebook company, Facebook
ads is also necessary part of the business by which Rhapsody Rooms business can promote their
product and services at various level in the market effectively. People are prefer to see the ads of
various brands on Facebook for different purpose properly. So it could be said that, its proper
planning of online marketing strategy for giving adds about its existing interior and windows
product and services effectively. They need to getting engaged with their new customers by
online mode so that its sales could be raised appropriately in the business environment
efficiently.
Customer engagement:
 pre-purchase marketing and promotion through the fan page
 sales made online
 Post-sale service by allowing customer feedback and review effectively.
TASK 2
Compare and contract digital marketing objectives within marketing strategy:
The current marketing strategy of Rhapsody Rooms organisation is to making proper
developing in some of its areas in which sufficient sales of the company could be occupy
effectively. In case of current marketing strategy of the company, they can not get appropriate
success as per their expectation, they need to utilisation of digital marketing approach in the
company in order to getting proper issues in the market in relevant form (Frick, 2013). There are
numbers of issues are being arisen in the company regarding to promotion of their activities in
the market in proper manner. So, its professionals need to utilisation of digital marketing tools
like Facebook in today's world in order to getting proper resolution of each issues in the market
in more relevant form regarding to communicate with new customers in the market sufficiently.
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Its new online strategy of marketing provides appropriate details about accomplishing marketing
goals and objectives effectively.
TRADE SHOW:
This could be one of the vital essential terms for Rhapsody Rooms organisation in order
to promoting its products and services in the market in more relevant form. Trade show defines
about the corporation need to focus on bring together with its several members in order to getting
promotion of several interiors and windows products and services in the market in sufficient
ways. They need to organise a trade show in which they can display various kinds of fresh and
attractive interior products in order to getting instance response from the market in more relevant
form. In large cities of the country, they need to conduct trade show effectively, in which people
comes to know about quality of their product and services in relevant form (Chaffey and Ellis-
Chadwick, 2016). Its professionals need to exhibit its several products and services in the market
in terms of getting proper response from the industry and observe the current response of their
customers towards organisational products. Moreover, trade show assist the business
professionals in order to getting engaged with new marketing networks in the industry which can
raise its sales in the market more sufficiently.
TASK 3
Create a digital marketing campaign which utilise a strength of alternative digital media:
In case of Rhapsody Rooms organisation, its professionals need to utilisation of the latest
technology of digital marketing in the company in order to promotion of its several new product
and services in the market in sufficient format. It could be seen that, numbers of objectives
needed to achieve by the company in order to getting sufficient development in the market
effectively. They need to utilise of Facebook ads alternative option to get engaged with its new
customers at online form. They need to formulate a digital marketing tea for promotion of their
several types of interior and windows furnishing products, they can directly contact with
construction firm and newly building hotels in respect to getting order to interior designing and
furnishing in the hotel in effective manner (Tiago and Veríssimo, 2014). Its new campaign of
giving ads on Facebook website would work effectively and also assist the organisational
professionals in context of increasing desired sales in the industry properly. They need to make
online channels by sending personal messages and emails to their customers time to time, so its
customer feel more valuable towards the company effectively. Beside from it, its professionals
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also need to offering vouchers on some special days so its customer would attract to the company
in more relevant ways. Hence, it could be said that, Rhapsody Rooms organisation need to
utilisation of digital marketing strategy as suggested in this assignment in order to getting
appropriate response from the market and accomplishing organisational goals and objectives
effectively.
CONCLUSION
From the above analysis. It is concluded that, Rhapsody Rooms requires using of digital
marketing strategy in order to promotion of its several kinds of attractive interior and windows
furnishing products and services in the company in more relevant form. As per digital marketing
techniques and trade show mechanism, both techniques are effective but Rhapsody Rooms firm
need to use of online marketing strategy as suggested above in respect to increasing in the sales
and profitability of the company efficiently.
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REFERENCES
Books and Journals
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy. Implementation and
Practice.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Frick, T., 2013. Return on engagement: content, strategy and design techniques for digital
marketing. Focal Press.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Tiago, M. T. P. M. B. and Veríssimo, J. M. C., 2014. Digital marketing and social media: Why
bother?. Business Horizons. 57. 6. pp. 703-708.
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