Rhetorical Analysis of Colgate Advertisement: Report

This report presents a rhetorical analysis of a Colgate advertisement, examining the use of ethos, pathos, and logos to persuade consumers. The analysis describes the advertisement's visual and textual elements, including the depiction of a dentist recommending the product, testimonials from users, and the overall branding. The report also discusses how the advertisement could be improved by adding more vivid details to enhance its impact and appeal to the target audience. It concludes by emphasizing the effectiveness of the advertisement in conveying the benefits of Colgate toothpaste and its credibility through the endorsement of dental professionals.

Rhetorical Analysis
STUDENT DETAILS
STUDENT DETAILS

Rhetorical Analysis 1
Logos:
The advertisement of the Colgate shows the logo in which dentist holds a toothpaste with
warm smile. It create picture in viewer’s mind that Colgate is the dentist’s choice at the
global level (DRTV, 2009).
Pathos:
Advertisement shows that other people are talking about their experience and benefits of this
toothpaste. They are also showing the photograph of their teeth before utilizing the Colgate.
Thus, it fascinate other buyers to purchase this particular toothpaste (DRTV, 2009).
Ethnos:
In this advertisement, it is showing that a dentist is telling user about the benefits of this
product. It is the suitable idea to implement a scene of dentist because it is the toothpaste
commercial. After that dentist calls people in his lab and shows them the ways through
Colgate effectively and efficiently works (DRTV, 2009).
More vivid details
In this advertisement, more details can be added. Like: dentist can compare Colgate with
other’s brands toothpaste. In this advertisement, the makers can also suggest few nutrition
diets which is healthier for complete oral system. In this way, they can fascinate more
audience. Apart from this, the purpose of this advertisement is to convenience users to
purchase this toothpaste for further use. More vivid details can be added but still this
advertisement is attractive because it involves facts and the makers also shows this is the
brand which is suggested by the dentists throughout the world (DRTV, 2009).

Rhetorical Analysis 2
References
DRTV, Colgate Dentist. “Colgate - dentist advertisnment.” 20 October 2009.
www.youtube.com. 03 02 2020. <https://www.youtube.com/watch?
v=8ULR68LTmbw>.