Rhetorical Analysis in English: Persuasion, Styles, and Strategies

This essay explores the concept of persuasion in English, examining its historical roots and diverse applications across various fields. It delves into classical rhetoric, highlighting the contributions of Greek philosophers like Plato and Aristotle, and explaining the components of ethos, logos, and pathos. The essay further analyzes rhetorical styles and strategies, including literary devices such as similes, metaphors, and syllogisms, and their impact on persuasive communication. Finally, it presents a rhetorical analysis, using Kennedy's discourse as an example to demonstrate how these elements are employed to influence and engage an audience. The assignment covers the art of persuasion, rhetorical analysis, and strategies used in effective communication.

Running head: IMPACT OF IT PROCESSES IN ORGANIZATIONS
English Assignment
Name of the Student
Name of the University
Author Note

1
ENGLISH
Table of Contents
Answer 1: Persuasion in English.....................................................................................................2
Answer 2: Classical Rhetoric...........................................................................................................3
Answer 3: Rhetorical Styles and Strategies.....................................................................................4
Answer 4: Rhetoric Analysis...........................................................................................................5
References........................................................................................................................................7

2
ENGLISH
Answer 1: Persuasion in English
The understanding of the different usage patterns of the language and speech along with
its different tools to affect the psyche of the psyche of the listener in the favor of the speaker is
known as study of persuasion. The concept of persuasion comes from age old tradition of the
people taking into account the different aspects of the use of persuasion as the ode of language
for the development of the different ideals among the different people in the society. The usage
of persuasion as the rhetoric in language takes into account the sage of the different reasons,
beliefs, values, and emotions to convince a listener or reader to think or act in a particular way
(Burg, 2011). The art of persuasion is considered extremely important in a number of fields of
work and to be applies on an array of situations in the society. The different types of persuasion
used in the different types of work are deliberative, judicial, and epideictic Persuasion is to
influence a number of ideological behaviors in the society. The different aspects relating to the
art of persuasion help in the assessment of effective communication and influencing the ideology
of the person or the society. The art of persuasion and rhetoric had been defined by Aristotle as
an art of influencing and affecting people. The different aspects of the rhetoric of persuasion in
the philosophy of the different ages have been changing through time. The influence of the
persuasive speech is focused on the ideological influence it has on the different parts of the
society. The art of persuasion plays a major role in the modern polity and the advertising and
marketing sector of the different societies. The art of persuasion through oratory skills uses a
number of words that are influential in meddling with the mind of the audience. The art of
persuasive speaking also focuses using imageries and examples to sway the mind of the audience
in the favor of the orator. The visuals form of the persuasion uses body language and the
different positive and negative skills to appeal to the mindset of the different people in the

3
ENGLISH
society (German, 2010). The art of persuasion can also be said as the smart use of the words and
the ideologies to have audience side with the spoken opinion or ideology.
Answer 2: Classical Rhetoric
The classical rhetoric is seen as the combination of persuasion and argumentation to
influence a number of people in the society. The classical rhetoric formulated by 3 Greek
philosophers Plato, Isocrates (and the Sophists) and Aristotle. The different aspects of the written
and the spoken word where the Greeks noticed the influence of the spoken word and the use of
certain words and phrases on the mindsets of the people led them to think about the rhetoric. The
various words and their ideal usage of influence the people was a great part of the Greek Polity.
The participation of the citizens and valuing their opinions in the different aspects of the political
and the social sectors led the use of the rise of rhetoric in the Greek society (Ackrill, 2001). The
different people perceive and comprehend language differently making it necessary for the ones
influencing them to use the language in a better way to make the people understand their opinion
and support them. The classical rhetoric is distributed into ethos, logos and pathos (Ackrill,
2001). Ethos is the personality of the person putting forward the argument and the credibility of
the person in the opinion of the audience. The ethos of the person depends on the image of his
goodness in the audience. Logos is the content of the speech of the person. The logic and the
persuasiveness of the appeal will be judged by the different factors affecting the validity of the
statement made by the person, the validity of an argument also depends on the language and the
data used in the different speech and the arguments. Enthymeme and logical syllogism is
important part of the persuasive speech on which the different aspects of the argument depends
(Rhys Roberts, 2008). The syllogism makes the audience ore involved in the argument
increasing the chances of a positive outcome. The use of positive examples in the speech is also

4
ENGLISH
considered to be the important part of the speech. Pathos is the part of the rhetoric where the
orator takes the opinions of the audience taking into account their feedback about the speech.
The audience should empathize with the orator to make the speech successful. The orator should
be able to comprehend the body language of the audience to gain this feedback from the
audience.
Answer 3: Rhetorical Styles and Strategies
Rhetorical styles and strategies helps in making the texts more persuasive and acceptable
to the audience which would affect the different thought process of the audience affecting their
stream of thought in favor of the opinion of the orator. There are a number of different styles
used in the persuasive speech which helps in the different aspects relating to the various content
used in the speech for the proper fulfilment of the different needs of the people in the speech.
The different forms of grammatical and literary tools in the speech or the written text helps in the
analysis of the speech and make it more influential for the audience. The different literary tools
are used in the speech to increase their effectiveness in influencing the audience of the different
societies. The different tools like simile, metaphor symbolism and syllogism is used to make the
argument effective in the case of the different speeches. The usage of the literary theories in
examples during a speech is an important strategy in the field of persuasive speaking. The
similes help in citing similar examples to the different situations the speaker wishes to inform
(Atkinson, 1984). Metaphors make the speech interesting by making different situations with the
similar outcomes linked. The use of symbolism is one of the most persuasive art in the style of
speaking which makes the audience relate to the different aspects of thought and invoke their
thinking regarding the same. One of the important aspects of the persuasive speech is syllogism
is one of the philosophical correlation in the figure of speech which makes the different aspects

5
ENGLISH
of the speech interesting for the audience. The strategies of rhetoric speaking focuses on making
the topic of speech interesting for the audience including a number of situational changes to
make the audience involved in the argument. One of the important strategies is to make the
speech interactive by making the speech interactive for the audience and helping them to feel
atone with the spoken terms. The inclusion of stories and personal statements make the speech
more interpersonal and hence more persuasive for the audience. The different styles and
strategies are used for the making the speech interesting and reachable and relative to the
audience thoughts.
Answer 4: Rhetoric Analysis
In his discourse Kennedy goes about to involve the majority of the audience member in
his speech for the purpose he wishes to be fulfilled. There were numerous issues to be mitigated
in this case ─ opportunity and freedom were endangered, presence of neediness and
wretchedness, and absence of peace and civility─ and he felt the obligation to correct the
situation. He expresses that hi coming to the office should mark a change in the overall situation
of the American society marking a change in its performance. Moreover, Kennedy additionally
interacts with the group of audience and with his speech tries to reach out to the last of the
audience present in the crowd. Beside similar foundations, Americans tend to share a common
cultural goal too in the society. Kennedy makes use of moral interests in the speech to invoke the
audience to have faith in his leadership while likewise adding to his believability as a recently
chose president. He takes a similar pledge as by the founding fathers of America to demonstrate
his responsibility of protecting the fundamental human rights. Kennedy's validation of the
statement compels the audience to believe in the change that he is seeking in the country. This
association between the president─ who can have an effect on the world─ and audience shows

6
ENGLISH
that the audience of the country shares a common belief and wants to see the change in the
country. The audince choose to be interactive in the speech which shows good rhetoric capability
as they choose to participate in the speech. In this discourse, Kennedy expects to achieve two
primary goals: unification of Americans and people, and to call his gathering of people to
obligation. His utilization of common bases and morals proved effective in making the nation
and world as one, at the same time attempting to reiterate his call for the audience to perform
their duties. The call of the performance of the duties among the audience is greatly affected by
the call for duty for the betterment of the nation. The whole discourse is legitimately organized
that streams from point to point, and the core ideas are well communicated. More grounded than
the interest to rationale, in any case, is the interest to feelings. Sentiments, for example, pride and
expectation are appeared differently in relation to feelings, for example, dread and pity, and this
complexity attempts to bring out capable feelings in the group of onlookers.

7
ENGLISH
References
Ackrill, J., L., (2001). Essays on Plato and Aristotle. Oxford Unoversity Press.
Atkinson, M., (1984). Our Masters’ Voices. Routledge.
Burg, B., (2011). The Art of Persuasion. Sound Wisdom.
German, K.,M., (2010). Principles of Public Speaking. Boston. Allyn & Bacon.
Rhys Roberts, W., (2008). Aristotle Art of Persuasion. Megaphone e-books.