University English Assignment: Rhetorical Analysis of a Visual Medium
VerifiedAdded on 2023/01/12
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Essay
AI Summary
This essay provides a rhetorical analysis of the poster "This is the Enemy" designed by Barbara J. Marks during the Cold War. The analysis examines the poster's use of visual rhetoric, including the application of ethos, pathos, and logos to persuade the audience. The essay explores how the poster employs specific imagery, such as the use of a hand wielding a knife and the hammer and sickle, to evoke emotions and convey arguments related to the perceived threat of communism. It also discusses the historical context of the poster, the themes of communalism, and the portrayal of the Soviet Union as the enemy. The essay references Aristotle's modes of persuasion and explores how the poster's design aimed to influence the target audience's perception of the Cold War and the perceived dangers of communism. The essay also analyses the Kairos element, which is the perfect timing of the poster during the cold war to manipulate the audience's emotions.
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