Rhubarb Food Designer: Business Strategy, Market and Competitors

This report provides a comprehensive analysis of Rhubarb Food Designer, a UK-based catering company. It begins with an introduction to the company, detailing its services, locations, and market position. The core of the analysis includes a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. A PESTLE analysis is also included, examining the political, economic, social, technological, legal, and environmental factors affecting the business. The report outlines Rhubarb's business strategies, including its focus on high-income clients and partnerships with prestigious venues. It identifies the target market and analyzes direct and indirect competitors, such as Squid and Pear, Clerkenwell Green, and Zafferano, assessing their strengths and weaknesses. The conclusion summarizes key findings and references relevant sources, offering valuable insights into Rhubarb Food Designer's market approach and competitive environment. This report is a valuable resource for students studying business development, strategy, and market analysis.

Rhubarb food designer

Table of content
Swot analysis
PESTLE analysis
Business strategy of Ruhbarb company
Target market
Direct and indirect competitors
Strength and weakness of offering by competitors

INTRODUCTION
Rhubarb food design is a company which is located in UK. The company provides a catering services for
various events such as weddings, private parties and corporate events. The company serves main course.
Desserts, wines and spirits, cocktails, appetizers and canapes. The company consist of various restaurants of
London in its portfolio including Sky Garden, Verdi Italian Kitchen, etc. In order to analyze the market in
which company is operating the presentation will cover Swot analysis of company as well as PESTEL
analysis. It will also cover the business strategies which is used by Rhubarb food designer.

SWOT Analysis
STRENGTHS WEAKNESSES
• Iconic location.
• Well trafficked
• Single location mean limited regular
customer reach
• Limited Varity of food options.
• High cost of food due to prime
location
OPPORTUNITIES THREATS
• Opening new outlets
• Introducing new allergen free
products
• Advertising the capabilities of the
office parties, exhibitions, other event.
• High street food chains
• Only visitors
• Difficulties of logistics

STRENGTHS
• Due to Iconic location there are lot of visitors
• Tourists

OPPORTUNITIES
• Opening new outlets
• Introducing new allergen free products
• Advertising the capabilities of the office parties,
exhibitions, other event.
• Can tie up with other companies in same business

WEAKNESSES
• Single location mean limited customer reach
• Limited Varity of food options.
• High cost of food due to prime location
• Limited global presence

THREATS
• High street food chains
• Only visitors
• Difficulties of logistics
• There are many companies in same industry providing same services

PESTLE ANALYSIS
 Political factor : As now a days the trend of eating
healthier food has been increased. Customer are becoming
more aware of their health. Therefore it has become
essential for food business to consider such factors in order
to avoid any type of negative impact of such factors on
company. Governmental deadlines for diet and health has
been increasing.
 Environmental factor : The company should focus on
environmental regulations. Rhubarb should try to involve
such activities which does not create a negative impact on
environment. Such as use of plastic materials, wastage of
food, etc.
Social factor : Customers demands for less oily snacks and
healthy snack. And they prefer drinks which is low in
sugar.
 Technological factor : Technology is one of the important
factor. It is necessary in order to create food labels.
Technology help company to reach to costumers easily and

Continue...
Legal factor : Increase in health regulations cause rhubarb to focus more on its services. A company has
to make assure that whether the food they are offering is good for consumption or not. As per the health
and safety law company should focus on maintaining high standard for preparing and packaging of food.
Economic factor : the company operates in United Kingdom and the economic conditions of the country
is quite well. The high income level people is also high in number in UK. Secondly the number of people
visiting UK is also good. Therefore it help company to successfully run its business in UK.

Businesses strategy of Rhubarb company
 The company provides creative flair and variety of services. The company use to conduct about 1,000 parties
every year. The company conducts the weddings and events from high scale to intimate weddings. And also
conduct high profile events. The company has its partnership with visitors attractions and venues in London,
Such as Royal Palaces, Victoria & Albert Museum and Old Bilingsgate which helps the company to came in
contact with large number of people. And it also help company to increase it brand awareness. As many people
visit such place including local people as well as visitors. Therefore it help company to create brand awareness
among peoples.

Rhubarb is a food designer who provide its services to the customer of high income level
group . From the above analysis it can be seen that the company is a high society event
caterer which runs its business in United Kingdom. The company has partnership with the
companies in same industry over 60 locations in London.
 Target market

Direct and indirect competitors
The competitors of Rhubarb company is Squid and Pear, Clerkenwell Green
and Zafferano . These are the three main competitors of a company.
Strength and weakness of offering by competitors.
Clerkenwell Green : The company is located in Central London. Like
Rhubarb, Clerkenwell Green has also partnered with various venues in UK.
Th e company provides its services in corporate events and weddings.
The strength of company is that it has well established position in the
industry. The company has good image in the industry.
Squid and Pear : The siblings, Claire and Lisa has started their catering
business in UK. This is the first company who has received three star
sustainability rating by the Sustainable restaurant association. The company
provides its services at weddings, photo shoots, office meetings, parties,
events and film/ TV shoots. :

The company provides services to wide variety of customers mainly to high income group.
Zafferano : the company provides its services in the London's most prestigious venues. The
company has a small but efficient team which consist of two highly qualified chefs. The company
provides it services in weddings and parties. It provides food which focused on local and seasonal
produce.
The company operates in various areas and hotels of London. One of its strength is that company
provides it services in prestigious venues which help the company to earn high profit.
The indirect competitors are the hotels in which the client or guest lives in. As now a days the hotels
are themselves organising such events which cause the people to does not incur much investment on
such type of catering providing companies.

The presentation has focuses on giving a information about the Rhubarb food designer which is a
UK based company. The company provides its services to a high income level group. As its
pricing strategy the company focuses on providing its services in various venues of UK which
help company to create brand awareness among customers. The company has also done
partnership with many prestigious hotels of UK which help company to run its business well.
Due to increase in food chain the company may face some problems in running its business. The
company is also facing threat from the well established companies in the same field.
 CONCLUSION

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Online
Rhubarb Food Design Ltd. 2019. [Online] Available through<
https://www.bloomberg.com/profile/company/1816754Z:LN>
2019. [Online] Available through <https://www.hudsonyardsnewyork.com/press-Rhubarb to open first
internationallocation at new york Hudson Yards. 2019. [Online] Available through
media/press-releases/rhubarb-open-first-international-locations-new-yorks-hudson-yards>
 REFERENCES
Books and Journals