Richard Branson's Bibliography: Leadership, Management, and Success

This report offers an overview of Richard Branson's bibliography and career highlights, beginning with his early life and entrepreneurial ventures, including the establishment of Virgin Records. It explores his leadership style, business expansion into diverse sectors like space tourism, and key operational strategies across his 400+ companies. The report evaluates how internal factors like a strong brand and professional decision-making, coupled with external factors such as limited corporate hierarchy, contributed to his success. It also examines how operational efficiencies, including effective human resource utilization and streamlined management, improved business objectives. The conclusion emphasizes Branson's global recognition and recommends emulating his traits, supported by a list of references. Desklib provides students access to this report and many other solved assignments.

AN OVERVIEW OF RICHARD BRANSON
BIBLIOGRAPHY AND CAREER
HIGHLIGHTS
Richard Branson Bibliography

Introduction and overview of Richard
Branson Bibliography
 He was born in Surrey, England 18th July
1950.
 Father was Edward James Branson
 Never performed well in school
 Was dyslexia
 Started entrepreneurship at age 16

Birth of Virgin and its
records
 Virgin established 1969 was to magazine
 Branson dropped out of school at 16
 Successfully built a recording studio

Sex life and business expansion
 Married of a second wife Joan
Templeman and together have 2 children


Other business venture
 Space-Tourism
 Partnered with Scale Composite to form
Spaceship company
 Launched SpaceShipTwo
 Runs more than 400 companies around
the world

Key operations of the organization Richard
Branson transformed
 Sales
 Marketing and
 Advertising

An evaluation of how the internal and external operation management environments
created an atmosphere that allowed for that particular individual and his respective
leadership style to flourish.
Internal managerial environment
 Strong brand name
 Professional managerial decision making
 Good working environment
External managerial environment
 Limited corporate hierarchy
 Brand name for both Branson and Virgin as
a Company
 Over 50,000 employees worldwide

How operational efficiencies improved to
successfully meet business objectives, using
appropriate management and leadership
approaches.
 Use of AP Forensic to make payment
 Good utilization value to human resource
 Few top managers

Conclusions
 Branson name is worldly known
 Company has over 50,000 employees
 more than 400 companies worldwide

Recommendations
 Branson’s traits should be emulated
 Business owners should go extra mile to
ensure their business is noticed

References
Hughes, P., 2018. Personal development plans–Branson style!. Farmer’s Weekly, 2018(18038), pp.25-25.
King, M., Baines, E., Boorman, C., Branson, R., Brigstocke, M., Conley, B., Conran, S., Izzard, E., Lynda La Plante, C.B.E., Logan, K. and Mathews, M.,
2015. Creative, Successful, Dyslexic: 23 High Achievers Share Their Stories. Jessica Kingsley Publishers.
Marques, J., 2017. Leadership and Purpose. In Leadership Today (pp. 7-19). Springer, Cham.
Martin, A., 2018. Navigating pharmacy school to leave your legacy. Pharmacy Magazine, 2018(4), pp.49-50.
Muegge, S.M. and Reid, E., 2018, August. Richard Branson and Virgin Galactic: A Case Study of Entrepreneuring as Emancipation. In 2018 Portland
International Conference on Management of Engineering and Technology (PICMET) (pp. 1-10). IEEE.
Mutuku, C., 2018. Leadership of Richard Branson as an Historical Entrepreneur. GRIN Verlag.
Newell, P., 2017. Recording studio design. Focal Press.
Ogilvy, D., 2017. The ideal marketer. Marketing in the Boardroom: Winning the Hearts and Minds of the Board, p.17.
Olejniczak, A., 2015. Does a creative leader develop successful organisation?–The way of leading by Richard Branson. In “Creativity and
Innovation in Business and Education”, ed. J. Bieńkowska, Ser. Management, Wydawnictwo
Uniwersytetu Łódzkiego, Łódź 2015;. Wydawnictwo Uniwersytetu Łódzkiego.
Rosa, P., Rautiainen, M., Pihkala, T., Parada, M.J. and Cruz, A.D., 2019. Introduction: Presenting the Case for Studying the Emergence and Development of
Family Business Groups. In The Family Business Group Phenomenon (pp. 1-13). Palgrave Macmillan, Cham.
Williams, D., 2017. Richard Branson as a Global Magnate. What to learn from him about Business. GRIN Verlag.
Catarau, I., 2016. Personal branding in a digital world. The case of sir Richard Branson.