Organisational Behaviour Analysis Report: Richer Sounds Case Study

This report provides an analysis of organisational behaviour within Richer Sounds, a multinational home entertainment retailer. It begins with an examination of the impact of culture, power, and politics on individuals and teams, utilizing Handy's model of organisational culture and French ...Read More

12 – ORGANISATIONAL
BEHAVIOUR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1 ................................................................................................................................................3
Impact of Culture, Power and Politics on individuals and teams in organisation.......................3
LO 2.................................................................................................................................................5
P2 Content and process theory of motivation..............................................................................5
LO 3.................................................................................................................................................7
P 3: Effective team opposed to ineffective team.........................................................................7
LO 4...............................................................................................................................................12
P 4 Concepts and philosophies of organizational behaviour.....................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Organizational behaviour is the study of group and individual's behaviour within
organization. This analysis of individual's behaviour is used for developing effective
organizational strategy such that employee's performance can be increased by implementing
several changes which will increase their working capabilities by motivating them. Richer
Sounds is multinational organization which provide Hi-fi home entertainment devices to its
customers. Analysis of internal environment of Richer Sounds is done in this report by
evaluating impact of culture, politics and power on employee performance. Evaluation of
implementation of various theories of motivation in regards to employee performance is also
being done in the report. Differentiation between ineffective teams and effective team is also
done in the report. With that analysis of various organizational behaviour is done in this report.
LO 1
Impact of Culture, Power and Politics on individuals and teams in organisation
CULTURE
Being the home entertainment retailer in London, England, the impact which the culture
in Richer Sounds has on its individuals and teams and the overall performance can be analysed
efficiently by the Handy Model of Organisational culture who divided the culture into four
different kinds that are Power, Role, Person and Task.
Power culture
If the Richer Sounds have power culture in its organisation, then the power is exercised by only
few individuals such as main employees of all departments who basically takes parts in decision
making regarding the products like Hi-Fi, TV and home cinema whose influence is greater than
others in every aspect. Here, the decision taking is so quick because the employees are analysed
on the results they achieve rather than identifying the process of their tasks (Connell, 2018). This
is the strongest culture which can become toxic sometimes. This sometimes demotivates the
employees and the teams as it can cause biasses. This can also hinder some of the sustainable
activities of the company like purchasing recycled stationary sundries, reusable packaging of for
collecting and delivering the TV repairs which helps in reducing waste and so on.
Role culture
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This is based on rules and the power is decided by the position of the employee. Decision
making is very low as Richer Sounds is less likely to take risks. so, it becomes bureaucratic.
These de motivates the employees as they are not judged on the basis of their hard work but in
terms of position and designation. This impacts negatively to the company as the person who
does the work of encouraging the customers and the colleagues to recycle the materials by
promoting the website might not secure the great position in the company but the tasks
performed are proving to be in favour of the company.
Task culture
This is used when the teams are made within Richer Sounds for addressing targetted
projects or problems. The team dynamic decides the effectiveness and ineffectiveness in the task
culture. If the teams have right mix of skills, leadership and personalities, teams can be
productive and creative (Xiao and Cooke, 2019).
Person Culture
This focusses on the individual employee as they consider themselves as superior to
others and Richer Sounds. Here, the organisation is just a group of employees where they work
to achieve the organisational goals. This is one of the wide utilized work culture of Handy's work
culture because of its simplicity.
POWER
The impact of power in Richer Sounds can be analysed by using the French and Raven’s
power model of five bases which are as follows:
Legitimate: Under this, the individual has the formal right for making decisions, and expects
others to be obedient and compliant to those demands. For example, in Richer sounds, the person
who is responsible for repairing TVs must give equal opportunities as the person who
manufactures and delivers the TV.
Reward: Under this, the person has the ability to compensate the another in terms of
compliance. This motivates the employees which increases the overall productivity.
Expert: This base of power is based on the levels of high skills and knowledge. The most
powerful person in this case is the person with knowledge and skills (Nguyen, Bensemann and
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Kelly, 2018). In Richer sounds, all the employees are skilled in their own field which gives every
employee sufficient power.
Referent: Here, the main role is played by the perceived attractiveness, right to others respect
and worthiness. Under this, the skills and talent of the person are not responsible for being
powerful but the worthiness among the team members is identified. This sometimes lead to
wrong results because of less skills and knowledge.
Coercive: This is the bad effect of power in which the person can punish others for not
complying with that person. Due to this, sometimes the employees become demotivated and the
teams become unproductive (Mohammed and Tejay, 2017).
Richer Sounds must follow the reward and referent in order to motivate the employees so that the
teams can become productive with right decisions and helps in enhancing the performance of the
organization and also to achieve goals like reducing waste to landfill, minimum consumption of
energy etc.
LO 2
P2 Content and process theory of motivation
Content theories of motivation-
Content theory of motivation focuses on the psychological needs of employees through
which they are motivated for improving their performance. This theory is implemented by
organizations like richer sounds for motivating employees which will lead to improved working
capabilities (Meng and Berger, 2019). Maslow's needs hierarchy is one of the widely used
theory, following is the Maslow's hierarchy of needs.
Maslow's hierarchy of needs
This theory is one of the widely used theory which concentrates on the changing needs of
employees and due to this changing needs it is shaped in an pyramid shape which goes from
bottom to top.
Basic needs is the first in the line in which basic needs of employee's are considered in
which richer sounds has to develop its organizational structure such that it is able to fulfil the
basic requirements of employees like food, water and shelter. By improvising organizational
structure as per employee requirement, richer sound can increase employee's concentration
towards achieving their target which will lead to improvement in their performance. However
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this will increase organizational expenditures, making a negative impact on company's economic
growth. Through this Richer sounds can be make sure that it is able to achieve its organizational
growth and also is achieving good economic condition.
Safety needs arises for employee's when they are able to fulfil the basic requirements, in
this type of requirement employee seek to get safety and security. Through which they can
remove the uncertainties from their lives resulting a secured future, thus sense of job security
arises with high concern regarding strong financial capital (Wang and Guan, 2018). Therefore
richer sounds must provide employees a sense of job security by which they can concentrate
their efforts on improving their performance because they are having a sense of secured future
with Richer sounds.
Belongingness is the need in which employee seek to develop a friendly relationship such
that it is able to share its advantages which it has earned from its hard work, and thus high social
activities can also be analysed in this step due to which this is also called as social needs
(Matthews, 2020). Therefore Richer sounds can improvise its structure such that it can develop
efficient organizational team through which it can achieve its organizational goals.
Self esteem needs arises when employee is able to develop a friendly work environment
around itself due to which employee seek to improve its position within group, for which it tends
to work hard by which it can achieve a better position. For achieving this employee tend to learn
new skill and improve its working such that it is able to break its limits, through this it develops a
leadership quality for leading a group which will improve the working capabilities of Richer
sounds.
Self actualization is the final step in which employee tend to achieve its full capabilities
to which it can extent it self such that it is able to leave a legacy behind. High level of self
confidence and mastery at skills is seen in this step due to which employee learn new skills and
put more efforts in achieving its full capabilities. Thus richer sounds must improvise its working
such that it provide a full opportunity to employees through which their working can be
increased which will lead to increased working capabilities of organization.
Process theory of motivation-
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Process theory of motivation focuses on the reasons which makes an employee work,
these factors are used by organizations such as richer sounds for developing effective
organizational strategy. Through will implement organizational changes which allow
organization to increase its work efficiency. Skinner reinforcement is one of the widely used
process motivation theorem which as following.
Positive Reinforcement-
Employee's motivation towards achieving their goals is affected by the experience which
they achieve from a particular activity. Thus actions through which a positive experience is
achieved are more likely to be repeated, due to this if employee get positive feedback from a
particular action then there are high changes that employee's will put more efforts such that they
get same experience again (Assarroudi and et.al, 2018). Thus richer sounds must give positive
feed backs to its employee's by which employee's will get motivated from surpassing their limits
resulting improvement in Richer sound's performance.
Negative Reinforcement-
Unlike positive reinforcement in this part, if employee's get negative feedback from a
action then there are more chances that they will not repeat that same bad activity. Thus if
employees at richer sounds are not able to perform well in their respective fields then company
can strictly discuss the issue or take special advantages from them, through which they can be
motivated for maintaining a same high level of performance (Cecchini, J.A. and et.al, 2020).
LO 3
P 3: Effective team opposed to ineffective team
In a business there are always two types of teams which are going to be present which are
ineffective team and the other one is effective team. There are going to be different working with
the two types which is going to be discussed in the further report.
Effective team
The company is going to have higher brand recognition and image at the market when
there is going to be effective team working in the company. The processing and working is not
going to have conflicts but more ideas would generate. There is going to be common grounds
and sharing of experience and skills as well which is going to be observed. Richer Sounds is
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having an effective team in the organization so that the productivity is going to be present in the
organization (Zafarullah and Pertti, 2017).
Ineffective team
The productivity and operations in an ineffective team is always going to be low which is
not good for any business. The working environment is not going to be health as well which the
business will have to maintain so that this is going to result in improved performance which can
be expected in the market. Conflicts between the team members is going to be present which is
another factor affecting the working and resulting in low production and requirements of
customers are not going to be match by the company. This is a great loss for Richer Sounds
Company’s reputation and with that brand image in the market which has to be extremely well
maintained for competitive advantage.
Tuckman’s theory
There are a lot of changes which are taking place in the organization all the time and
companies have to adapt to them so that there is going to be higher performance. Due to Covid-
19 the organization must use Tuckman theory to be able to reduce the conflicts and motivate the
workforce effectively so that the outcomes are going to be effective and efficient for the future of
the organization in the market.
 Forming stage
The selection of the employees for the best outcome has to be done effectively which is
going to make the organization maintain their reputation. For improving the satisfaction level
and demands of the customers the organization must be able to match the deadlines which are
being provided to the employees.
 Storming stage
The roles have to be assigned to the right employee which is resulting in as to make company
be able to achieve its expected goals and targets on time (Power, 2018). There would be a lot of
conflicts which are also going to rise in the organization but as a team Richer Sounds solves
them on time which is going to result as functioning and operations for the organization higher
and better.
 Norming stage
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There are skills and knowledge of the experienced employees can be shared but for that there
has to be good maintenance of relationships between them which is going to make the
organization have higher performance. The quality and services of Richer Sounds Company is
going to be getting benefits if this factor for competitive advantage is going to be present in the
business.
 Performing stage
For the business to be able to benefit the changes have to be adapted in the organization so
that this is resulting as the development of effective working. There are going to be more ideas
which can generate in discussion in business but conflicts as well which need to be solved on
time so that the ideas can be implemented effectively. With that Richer sounds must also make
organizational teams in such a way that employees having a high level of work experience is
included with the team for fast problem solving.
Belbin’s Theory
Belbin has given this theory for making the organization have higher operations and
productivity which is having nine stages in it and would be discussed in the further report.
 Monitor evaluator
For best results there has to be good monitoring of the changes or functioning of the
organization at all the stages possible which is going to be beneficial for the overall development
of the company and employees work effectively. Richard Sounds is having good monitoring on
the working and operations therefore they are being able to function effectively in the
competitive market.
 Specialist
Hiring the right knowledgeable and skilled employees in the company is important which
Richer Sounds is having for them in the market so that the enterprise will have to be operating
effectively in the market.
 Plant
There are innovation and creative ideas which are raised in the organization and they can be
very beneficial for the company to get in unique working and identity for the company which is
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present in Richer Sounds Company and that is good for the long run in the market of the
organization as well (Diakanastasi, Karagiannaki and Pramatari, 2018).
 Shaper
The ideas, decisions and planning needs to be got into action by the organization and that is
the work of a shaper of the organization who are going to motivate the employees of the
company as well.
 Implementer
Richer Sounds is having a lot of changes coming in but getting them into action is important
for the organization to have so that the results are going to be higher and the company is going to
have a stronger portfolio.
 Completer
There are completers which focus on achieving the targets and goals of the organization
making the company have higher performance and good quality of products and services in the
market making the company are able to compete in the market (Omilion-Hodges and Ackerman,
2018).
 Coordinator
Interpersonal skills and communication needs to be good in these individuals so that there is
going to be better sense of direction which is going to be present and the company will benefit
from it. Richard sounds makes sure that all the coordinators in the organization are making sure
that there is good communication which is present in the organization.
 Team worker
The team work in the company has to be high which is present in Richer Sounds making the
organization are able to take up changes and challenges from time to time.
 Resource investigator
Resources are limited therefore there has to be good talent and knowledge of this stage so
that the company will be able to use their resources effectively and the organization will be able
to operate effectively for a long run. Belbin team role tends to showcase that a team is a
collaboration of several individuals in which each must be an expert in its respective field
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through which the developed team will be able to pass the necessary criterias for achieving its
given target.
Benefits and risks of teams
 Communication
There has to be good communication in an organization to make the productivity and
operations are able to be strong in the organization which is going to impact the brand image. In
the decision making the employees are included with the managers and leaders of Richer Sounds
so that the augmented level of satisfaction can be achieved which showcases that company has
surpassed client expectations (Ajitha and et.al, 2019).
 Leadership
The role and responsibilities of a leader in a business is very important since they provide
direction to the organization and monitor all the workforce of the company as well to make sure
that the targets are being achieved. Leaders reduce the pressure from the employees and train
them from time to time so that the company can benefit from it and the aims and expectations are
going to match.
 Team size
Smaller the size of the team the more focus is going to be present on all the individuals of the
company. There are also going to be lesser conflicts which are going to rise and creativity is
going to be higher since they will be able to understand each other effectively. Richer Sounds is
having small groups of individuals in the organization to operate effectively in the market.
 Resistance to change
Employees are never wanting change in the company but it is very important for the
organization to get in changes so that there are going to be higher performance which is going to
be present. Thus Richer sound can showcase the professional growth which employees can get
through this change which will reduce the resistance to change.
 Organizational culture
Employees have to make sure that they are providing their best in the company and in return
the organization must put in their best and respect the employees as well. Richard sounds
employees are always ready for improvement in the company so that there are going to be higher
performance.
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Conflict resolution
Conflicts are never good for the working of the organization therefore it is important for
the organization to be able to solve them quickly. The employees are interested in politics and
cut ways of doing their work which is why monitoring and controlling them is very important in
Richer Sounds Company which is leading towards higher sales and profitability in the market
making the organization be able to compete in the market effectively (He and Harris, 2020).
LO 4
P 4 Concepts and philosophies of organizational behaviour
For achieving the goals and objectives of the organization there are a lot of theories
which are present in the market so that the company will be able to do so. Path goal theory is one
theory which Richer Sounds uses in the market to be able to achieve the organizational goals and
make the company operate in the market effectively.
Path goal theory
There has to be a define path which an organization must have for themselves in the
market after all the analyses of the market and internal and external factors. There are a lot of
factors which are going to affect the working and the most important is to understand the
behaviour of the employees of the company. Leadership style is going to encourage and motivate
the employees from time to time and trends and demands of the customers are going to be
achieved by the organization on time. This theory is divided into four styles which are going to
be discussed making the company would be able to achieve a competitive advantage within the
market place for a long duration.
 Achievement
There must be good distribution of working which needs to be present in Richer Sounds so
that there is going to be higher targets of the organization which would be achieved. Objectives
have a great influence on the employees therefore transparency is very important for the
organization to be able to increase productivity, sales and operations. Issues and conflicts which
rise in the organization need to be solved effectively and rapidly so that the productivity and
operations do not get affected (Ramdhani, Ramdhani and Ainissyifa, 2017).
 Directive path
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There is right support and guidance which is being provided to the workforce of Richer
Sounds which is making the company have good reputation. The knowledge and skills of the
workforce is being used at the right place by the leaders of the organization. The environment of
the organization is very healthy for the workforce to work within and the employees feel very
strong and independent in the organization which gets a get opportunity for the organization in
the market to be able to function effectively. Organizational leadership often tend to showcase
the required work criteria which is being required for the employees and thus provide directions
for achieving their desired target.
 Supportive leaders
The leaders have to make sure that all the employees of the organization are being supported
equally in the organization which is going to result in higher outcomes. There is a lot of
information which needs to be passed on to the other employees so that the healthy environment
of the company is maintained (Saoula, Johari and Fareed, 2018). Between all the employees
there must be good communication and that is going to make the direction of operations even
higher for better operation. The relations have to be maintained of the entire workforce so that
there is going to be right support taken and given back by the employees of the organization.
Also leaders try to concentrate their efforts for fulfilling employee requirements through which
high level of work satisfaction can be achieved.
 Participative leaders
It is important that all the members or individual workforce of the organization must have
equal participation in the tasks which are being conducted in the organization. There is going to
be good motivation as well which is going to be present in the organization and Richer sounds is
having this factor so that the employees feel accepted. Experienced employees are hired in
Richer Sounds Company so that there is going to be effective working which is going to be
present in the company.
Custodial organizational behaviour model
Richer Sounds is providing a lot of economic benefits to the employees of the
organization in order to make them motivated but providing them the ownership in the company
is going to make the trust and loyal to the company. Employees are having a lot of benefits and
services which the company is providing like incentives, bonuses, financial rewards like
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retirement plans as well so that there is going to be more involvement of the employees as well
as retention of them in the company (Mousa, Massoud and Ayoubi, 2020). There are going to be
more customers whom are going to get attracted in the organization when the company is having
higher performance in the market and the brand value and image in the market is going to be
stronger when the employees are well motivated and good for the competitive advantage as well.
CONCLUSION
From the above analysis it can be concluded that even though organization is the group of
employees gathered together for achieving a common goal but due to organizational culture and
work load, their working capabilities are reduced. Thus it is very important for richer sounds for
continuously evaluate the employee's performance such that they are able to check the
effectiveness of their work culture. This analysis of work culture will enable organization to
check the impact of organizational politics and power on employee performance, this is
important because it makes a direct impact on employee's performance. However through the
implementation of content and process theory of motivation richer sounds can enhance
employee's performance with organization which will enable them to increase the employee's
engagement with company. Through this analysis of individual employee's richer sounds can
develop effective team through which it can increase the probabilities of goals achievement
resulting better performance in front of customers.
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