Developing a Commercialization Plan for a Ride-Sharing App in Adelaide

This assignment provides a commercialization plan for a ride-sharing application in Adelaide, focusing on strategies to save time, money, and reduce environmental impact. The plan details app description, pricing, distribution, and promotion, highlighting the app's features for Adelaide residents and its potential to connect environmental organizations. It emphasizes leveraging a market driven by environmental awareness and limited exclusive options in Adelaide, aiming to provide local services, advertising opportunities, and promote social responsibility. The plan considers the optimal timing for market entry, given the current focus on reducing vehicle pollution and the demand for environment-friendly services.

Commercialisation plan
The difference between a successful and not so successful app is not only the design and the
features it offers, the difference can be in other aspects as well. However, one of the most deciding
factor for an app being successful in the market is the proper strategy for the commercialization as
the app market is full of completion and any company or project team not considering this option,
chances are that the app might not be so successful in the market, even if proper effort has been
made to design the app. However it should be noted that, commercialization without the quality of
the application will not be successful either. There should be proper effort in both the sections as
both of these are closely related for the success of the application.
Plans Description
App Information about services, activities and cost efficient marketing for
vehicle business.
Pricing Free of cost and available to download an app stores.
Distribution Universities, networks, web links and environmental publication.
Promotion Websites, social media, direct marketing and online marketing.
The app will offer exclusive features to the people of Adelaide. It will not only help them to go from
one place to another place in less time and also help to reduce the environment pollution. The app
will provide an excellent platform for the environmental organisations to interact with each other
while creating awareness among them like what the benefits of considering the app for the ride
service and how they are contributing to the environment through this application.
Market
The perfect time to launch a new product or application in the market is when the market less
populated means there is enough space for experiment and modifications as well. When a market is
full of potential competitors, any mistake in any aspect of the application means the company will be
out of the market. This kind of market is not so preferable for launching a new product if the product
is not exclusive in itself. Another perfect time to launch a new product is when there is demand in
the market and not many option are available.
If the current market is analysed it is seen that due to an effort to reduce the vehicle pollution, there
are several customer who are not only environmentally aware, but want product and services that
are environment friendly. With odd even concept not being so successful, the requirement for
linking environment aware consumers to environment friendly services and very few option
available exclusively for the Adelaide region, it is expected that the app will be successful in the
market. The app have potential in providing several local services such as
 Advertisement for local business
 Platform for creating social value
 Time saving with less traffic
 Opportunity for the big business to place advertisement while showcasing social and
environmental, corporate responsibility

Fig: market share of ride sharing app in Australia
Fig: the rise of electronics payments for car services in Australia