Ride Your Way Limited: Business Opportunities in the American Market

This report analyzes the business opportunities for Ride Your Way Limited in the United States market. It highlights the impact of internet usage and the growing middle class on transportation services. The report identifies key opportunities, including targeting tourists, forming partnerships with hotels, and providing economical transportation solutions to address the inefficiencies of existing services. It also examines the organizational structure of Ride Your Way Limited, detailing its departments, decision-making processes, and the roles of various employees. The report emphasizes the potential for revenue generation through strategic initiatives and efficient service delivery, supported by a well-structured management team and employee involvement in decision-making.

Business opportunities
With the growth and widespread of growth that American market is seeing on the use of
internet, the numbers of internet services are also increasing in the states of America. A
significant part of the population of the United States of America is using the internet for buying
and selling. The huge increase if this technological development have been helpful of Ride Your
Way Limited. Most of the part of the population at the United States of America is composed of
young people. This have been beneficial for the organization as they are using the internet to
book transportation service, which is increasing their popularity as well as the use of the website.
Ride Your Way have been beneficial from the growing in the income of middle class people in
the United States of America. It have been observed that majority of the customers that the
organization serve are the middle class people. Due to the increase in their income, they are
spending more in the means of transportation which have been proven as beneficial for Ride
Your Way Limited. They have set their aspects for using convenient ways of transportation
rather than using the subway or bus services. The organization have to target the maximum
number of tourist. There are numerous tourist that visits United State of America. They spent a
lot of their money in safe modes of transportation in an unknown country. Thus, these have been
proven beneficial for the organization and would provide maximum about of revenue for the
organization.
Ride Your Way Limited have been developing a strategy of conducting a partnership
with hotels and other hospitality ventures. There are plenty of people who are visiting United
State of America as a tourist or business representative. Those people are in desperate need of
transportation. The organization would be providing them with comfortable rides at their

destinations and also have packages for the tourists. These would be a superb business
opportunity for the organization.
The transportation service at United States of America is not as convenient as other
countries. People traveling from one part of the city to another have to change number of
vehicles to reach their destination. These alternative mode of transportation have been a problem
for the public of the county. Ride Your Way Limited have been providing a better solution for
this problem by providing economical rides for those people. Thus, this would be a great
opportunity for the organization to conduct business.
The unauthorized taxi services that is operated in the cities of United States of America is
not much of a use. They charge high amount of fare for small rides and are also not comfortable.
These have create great scope for Ride Your Way Limited that id providing a selected model of
cars that are comfortable and also economical at the same time. The drives who provide the
service are also friendly and interactive. The organization have also developed polices that would
train the drivers to interact with the customers to get a goodwill and positive feedback.
Thus, Ride Your Way Limited has the above discussed opportunities in the market of
United States of America.

CEO
Company Secretary 1 Company Secretary 2 Company Secretary 3
Department and directors
HR Marketing IT R&D Legal
2 Managers
3 Assist.
Managers
8
Employees
2 Managers
2 Assist.
Managers
9
Employees
1 Manager
2 Assist
manager
9
Employees
3 Managers
4 Assist
Managers
14
employees
3 Managers
3 Assist.
Managers
10
Employees
Fig – 1 The above flowchart is the design of organizational structure of Ride Your Way Limited
(Source – Author)

Ride your Way Limited consist of 1 CEO and 3 Company Secretary. The organization
have 6 departments namely – Finance, HR, Marketing, IT, R&D and Legal. Each department
have respective managers and assistant managers and expert employees. The decision chain of
the organization is well structured. The board of members of the organization consist the CEO,
company secretaries and managers of each department. Most of the strategies, risk management
plans, financial management models and decision making models are made in the board and then
conveyed to the rest of the department. The team leads are the one who spreads the news of any
organizational changes or decisions that are made in the organization. The above jotted flowchart
is followed in most the branches of Ride your Way Limited. The employees also play an
important role. Ultimately they are also one of the stakeholders of the organization. Approvals
are also taken from majority of the employees regarding the implementation of strategies and
other models of decision making. Thus, the management team of Ride Your Way Limited is well
structured.