This report presents a SWOT analysis of Rightmove PLC, a UK-based online real estate portal. The analysis identifies the company's strengths, including its wide distribution network, cost structure, and skilled workforce. Weaknesses include limited research and development spending, lack of workforce diversification, and reliance on outdated market research. Opportunities stem from high internet usage, technological advancements, government subsidies, and social media. Threats include increasing supplier bargaining power and market competition. The report further examines the impact of these SWOT drivers on Human Resource Management and Sales and Marketing, outlining both advantages and disadvantages for each function. It concludes that the SWOT analysis provides valuable insights into Rightmove PLC's internal and external environments, influencing strategic decisions across various functions.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
