Comprehensive Analysis of Rightmove Plc's Management and Strategy

This report provides a comprehensive analysis of Rightmove Plc's management. It begins with an executive summary and an introduction to management principles, followed by an overview of Rightmove Plc, its history, and its role as a leading online property portal in the UK. The report delves into the company's organizational structure, highlighting its line and staff structure and the roles of key directors. A significant portion of the report is dedicated to the importance of PESTEL analysis in business, explaining how political, economic, social, technological, environmental, and legal factors impact a company's operations. The PESTEL framework is then applied to Rightmove Plc, examining each factor and its potential effects on the company's performance and long-term growth, considering factors like political influences, economic trends, social norms, technological advancements, environmental considerations, and legal frameworks. The report concludes by summarizing the key findings and insights from the analysis.

MANAGEMENT OF RIGHTMOVE Plc

Table of Contents
MANAGEMENT OF RIGHTMOVE Plc.......................................................................................1
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Overview of organisation............................................................................................................4
Organisational structure...............................................................................................................6
TASK 2............................................................................................................................................6
Importance of Pestle Analysis.....................................................................................................6
TASK 3............................................................................................................................................7
PESTEL framework to analyse company environment...............................................................7
PESTEL analysis of the company is as follows..........................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

EXECUTIVE SUMMARY
Organisations are usually made up of different aspects that with regards to the beliefs,
qualifications and experiences. Irrespective of all these factors, the company’s management is
bounded to certainties that will have to be followed by the individuals. The Rightmove Plc
company has been discussed in the report with the management analysis. The PESTEL analysis
will help to analyse the various political, economic, social, technological, environmental and
legal aspects of the company.

INTRODUCTION
Management is basically the process dealing with planning leading, organising and
controlling the company’s efforts and the efforts of its members by using the resources available
in the company in order to achieve the goals of the company. It also focuses on maintaining the
control on the actions and performance of the company.
Rightmove plc. is a UK based company which runs the website of rightmove.co.uk which
is the largest online property website and the real estate portal. The company is responsible for
making money from the agents of estate on its website and also offers various additional
advertising products to the same agents. It does not allow the other individuals who sell property
privately without involving the company.
The report will shed light on the management of the Rightmove Plc. by giving the
overview of the company which will also include its history. It will also describe the
organisational structure of the company along with mentioning the various directors along with
mentioning the date of their appointment on board. This will be followed by highlighting the
importance of the Pestle analysis in business and the reason behind making use of pestle analysis
in the businesses. Furthermore, the factors of Pestle analysis will be described and finally the
Pestle analysis of the Rightmove plc. Company will be done to analyse the impact of macro-
environmental factors on the operations of the company.
TASK 1
Overview of organisation
Rightmove plc is the largest property portal in UK. The aim of the company is empowering
the decisions in UK regarding the property. Its headquarters are in England, UK. It deals in
running rightmove.co.uk which is the largest portal and property website of online real estate. It
is a major part in the industry of Internet and Real estate industry in UK (About Rightmove,
2021).
The website of the company was founded in 2000 by the very renowned and well-known
top corporate estate agencies which were very famous at that time which included Connells,
Countrywide, Halifax & Royal and Sun Alliance. At the initial level, the website was free to list
and the charging was introduced in 2002. The company extended its services to the developers of
new home in 2002 and the agents were let in 2004. In 2006, the company was floated on the

major platform named as London Stock Exchange when it had a share price of 3.34 which is now
equivalent to 33.5p (Rightmove plc., 2021).
The company developed its first products of property advertising which allowed its agents
and the developers of new home for differentiating their on-site properties. The company did not
stop here but in 2010 it extended its advertising products and launched further suite of the same
which allowed its customers for promoting the brand and to make them aware of the company
and its services. The company stated that the advertising products launched helped in earning
large revenue which made upto one third of the total revenue.
Rightmove plc. did not stop with its advertising products but the company introduced its
first mobile app which allowed the customers to search many things on the mobile devices also.
In 2019, the company has many customers who spent 12.1 billion minutes on the company in
more than 1.6 billion visits. Till, 2019, the operating income of the company was £213.7 million
and the net income was more than £173.1 million (Rightmove plc., 2021).
The company has many directors and officers working for the organisation. There are
almost 5 directors on the board of the company among which all are non-executive (Board of
directors, 2021). The company has almost 490 employees working on site which are considered
as the biggest assets of the organisation (About Rightmove, 2021).
Designation Name Date of appointment
Chairman Andrew Fischer 1 January 2020
Chief executive officer Peter Brooks-Johnson 10 January 2011
Chief financial officer Alison Dolan 7 September 2020
Senior Independent
Non-executive director
Jacqueline de Rojas CBE 30 December 2016
Non-executive director Rakhi Goss-Custard 28 July 2014
Non-executive director Andrew Findlay 1 June 2017
Non-executive director Lorna Tilbian 1 February 2018
Non-executive director Amit Tiwari 1 June 2019
Company Secretary Sandra Odell 1 November 2016

Organisational structure
It is a system which helps in outlining the ways in which the certain activities of the
organisation are directed for achieving the goals of the company. The activities basically include
the roles, rules and responsibilities of the company. The organisational structure mainly helps in
determining the way in which information flow between the levels in the company (Miśkiewicz,
2017). Rightmove plc. Company has Line and staff organisational structure which is the simplest
but the modified form of the line organisation. In this structure, the functional specialists work
cooperatively with the line managers for guiding and advising them. This structure is followed
by most of the larger organisations such as Rightmove plc. In this, the staff is classified into two
categories which are specialized team and general team. The general staff includes the ordinary
employees who help in assisting the top management but it is not compulsory that the employees
are the experts. The specialized staff mainly includes the experts which offers the services to the
company. Rightmove is facilitated by this type of organisational structure as the staff of 490
employees is able to make quality decisions and the top management can also take effective
decisions by getting the support from the specialists (Nene and Pillay, 2019). They can even get
training for enhancing the skills and can get various opportunities to work in research and
development.
TASK 2
Importance of Pestle Analysis
This analysis helps in determining the external factors such as Political, Economic,
Social, Technological, Legal and Environmental which affects the overall operations, activities
and performance of the company. Pestle Analysis plays a very significant role in the growth of
the business. It does not help the established companies but at the time of expanding the product
line or at the time of opening the new company in new areas or markets (Christodoulou and
Cullinane, 2019). This also help the companies in developing new strategies and planning about
implementing the strategies for gaining advantages such as increase sales, competitive
advantage, enhanced customer base etc. The above mentioned factors affects the company
greatly so it is must to monitor the changes in all these factors so that the company can make
strategies to meet up the challenges as well as resolve the issues to expand the business. The
main advantage of using this method is cost effectiveness as there are many programs which help

to organise inputs and feedbacks. This also helps in understanding the factors deeply and easily
as they affect every aspect of the business directly or indirectly. These helps the company to be
aware of the consumer laws, technological trends which are new in the market in which the
company is expanded or established and many more (Perera, 2017). This analysis also helps the
companies for being prepared for the possible threats which can arise anytime without any prior
information. If the company do not focus on these factors then they will lose the share in the
market to its competitors. The opportunities can also be exploited by using Pestle analysis which
rises at any time due to these external factors (Nandonde, 2019). This analysis provides a strong
indication regarding the impact on the company which depends on the industry in which the
company decides to operate or is currently operating. This is why the companies make use of
Pestle analysis.
TASK 3
PESTEL framework to analyse company environment
The PESTEL framework for the organisation will analyse the probable macro-economic
factors of the company. Any change in the macro-economic conditions will impact the
performance of the organisation not just for the company Rightmove Plc but for all the
companies that are excelling in the different sectors. The Porters five forces that are there to
impact the organisation will shape strategy and competitive landscape.
The individual firm’s competitive advantage will be impacted by the framework. The
PESTEL analysis will bring forth the consumer services industry. The PESTEL framework will
provide the operating challenges to the company Rightmove Plc. Analysing the PESTEL
framework will bring about the competitive advantages to the company. Like for example there
might be many companies that are effected positively by the analysing of the PESTEL
framework. But the same might not be good for the company Rightmove Plc.
PESTEL analysis of the company is as follows
The PESTEL analysis deals with the Political, economic, social, technology, environment
and legal factors. They are as follows:
Political:

The political factors will define the potential of the company to deal with the political
atrocities of the company. The transportation industry will face many political atrocities with
regards to the laws that will allow the service to be flexible. The political factors will determine
the Rightmove Plc company’s long-term growth in the market. The company is operating in an
atmosphere where there are many companies already making success and experiencing the
political factors. The different anti-trust laws that are related to the media are seen in the context
of the company. Rightmove Plc analyses the favoured trading partners. The certainty in the legal
framework for contract enforcement is something that is to be taken care by the company. Risk
of military invasion. These factors are said to be the determinants of an economy that will impact
the company directly and will develop long term effects. The rise in the inflation rate of any
company will affect the prices of services. The receiving power of consumers will directly
depend upon this. The growth factor is determined by these effects.
Economic:
The economy of the company is where the entire growth factor lies. The economy factors
will influence the perspectives that are associated with the rise and fall of the country. Economic
factors are connected with goods, services, and money. The inflation rate, savings rate, interest
rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate
investment. There are many macro-economic factors that will impact the performance of the
company. The economy of the company gets effected by the competitive norms. To forecast the
growth trajectory, the company can use the economic norms. The company will have to
determine the type of economy that will make the company stable. The company will have to
keep note of the government intervention that will bring about the analysing factor of the
company. the government intervention created a havoc with the company. the social environment
of the market will get scrutinized by these factors. The demographics and the population will
determine the company.
Social:

Social factors will effect the company both directly and indirectly. The transportation
sector is said to be governed by the adjourning factors. Social norms are mainly composed of
beliefs and the peculiar systems. Few people might find that the modern measures are a bit
awkward while that when considered by the fast moving technologically adapted people might
find it a little breath-taking because of the means that are convenient to ne adapted. There is a
much greater effect of the society on the company. the culture of the organisation is a subtle
dependent on the social norms. Shared beliefs and attitudes of the population will play a major
role at Rightmove Plc. Demographics and the skill levels are been identified in the company. The
skill set of the employees depend upon the various factors like the interests that are considered to
be the leisure interests. Based on the demographics and the role that the service plays in the
society the company Rightmove Plc implements the rules and the regulations that makes it one
of the stable service.
Technological:
The emerging technology is disrupting various industries and technologies. The major
effect is probably seen on the transportation industry. The prominence of technology over the
last five years is so rapid that it got habituated in the development aspect. There is much
competition in the taxi industry and the major ones are due to the Uber which is the most
advanced service that is governed by technology. The technology in the transportation services
will enhance the growth since the usage of GPRS will enable the ride to be detected in no time.
the management will have to carry the recruitment and employ the ones that are fond of the
information technology that will in return bring the stipulated growth to the company. the
technological implementations will define the competitive advantage of the company.
Environmental:
Different markets have different environmental conditions that govern the pace of the
company. The profitability of the organisation depends upon the environmental standards. There
are different environmental norms and liability norms in the different countries that are operating
on the transportation services. The major effect that is seen in these are the effect of climate
which disrupt the technological movement of the company. the Rightmove Plc is probably
governed by the environmental factors like any other company that is excelling in the
transportation services. The different environment in which the service is operating will have to

consider the aspect of whether the population is benefitting from the employed measures or the
urge is being gratified.
Legal:
The legal frameworks are not robust in many countries. They will not be able to protect the
intellectual property rights of the organisation. a firm that is operating in such an atmosphere will
have to carefully analyse all the legalities that will further lead to theft of the data. The
Rightmove Plc must consider the anti-trust law in the media industry. The company is said to
maintain copyright patents and individual property law. Obeying the employment law the
company never fails to offer its workforce the incentives that are related to them. The company
believes that to this particular service the entire scope lies in the performance of the workforce
and the adaptability that is regained in the ways that are finest. The legal norms of the
government and the different acts are gratified in the company policies and that will probably not
decay the company standards.
CONCLUSION
The report concludes explaining the importance of management and the structure of management
of the company Rightmove Plc. It explains the urge of management in the organisation that is
required to put up the company’s reputation. The report bring forth the company’s management
model that which will bring the clear perception about how the company will tackle the
transportation services sector. The report deals with the PESTEL framework and explain the
framework that when applied to the organisational point. The political, economical, social,
technological, environmental and legal factors that when applied to the company the atrocities
faced are explained in the report. The importance of PESTEL analysis as seen in the organisation
environment will help the reader to gain knowledge about the atrocities that are associated with
transportation industry.

REFERENCES
Books and journals
Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges
from the implementation of a port energy management system: A SWOT/PESTLE
analysis. Sustainability. 11(21). p.6046.
Miśkiewicz, R., 2017. Organisational structure in the process of integration on the example of
iron and steel industry enterprises in Poland. Difin.
Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African
Community. Global Business and Organizational Excellence. 38(4). pp.54-61.
Nene, S. and Pillay, A., 2019. An investigation of the impact of organisational structure on
organisational performance. Financial Risk and Management Reviews. 5(1). pp.10-24.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Pan, W., Chen, L. and Zhan, W., 2019. PESTEL analysis of construction productivity
enhancement strategies: A case study of three economies. Journal of Management in
Engineering. 35(1). p.05018013.
Strzelczyk, M. and Chłąd, M., 2017. Use of PESTEL Analysis for Assessing the Situation of
Polish Transport Enterprises (Part I). Zeszyty Naukowe Politechniki Częstochowskiej
Zarządzanie. 27(2). pp.161-168.
Online
About Rightmove, 2021. [ONLINE]. Available through :<
https://plc.rightmove.co.uk/about-us/company-overview.aspx>
Board of directors, 2021. [ONLINE]. Available through :< https://plc.rightmove.co.uk/about-
us/board-of-directors.aspx>
Rightmove plc., 2021 .[ONLINE]. Available through :< https://www.rightmove.co.uk/>
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