Rightmove PLC Business Environment: Structure, PESTEL Analysis Report

This report provides a comprehensive analysis of the business environment of Rightmove PLC, a prominent UK-based online real estate portal. It begins with an introduction to the concept of the business environment and its significance, followed by an overview of Rightmove PLC, its structure, and management, including the roles of directors, executive and non-executive members, the chair, and the CEO. The report then emphasizes the importance of PESTEL analysis, detailing its framework and application to Rightmove PLC, examining political, economic, social, technological, environmental, and legal factors affecting the company. The analysis also incorporates the Maslow's hierarchy of needs to understand human needs and desires within the business context. The report concludes with an assessment of how these factors influence Rightmove PLC's operations, challenges, and potential for sustainability and profitability, providing insights into its competitive advantages and macro-economic influences.

BUSINESS ENVIRONMENT

Table of Contents
BUSINESS ENVIRONMENT........................................................................................................1
INTRODUCTION...........................................................................................................................3
STRUCTURE OF COMPANY AND ITS MANAGEMENT........................................................3
Overview of company..................................................................................................................3
Structure of company...................................................................................................................3
The directors on board.................................................................................................................4
The executive and non-executive directors.................................................................................4
The Chair-body and the CEO......................................................................................................5
IMPORTANCE OF PESTEL ANALYSIS.....................................................................................5
PESTEL FRAMEWORK OF COMPANY.....................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The most important aspect of any business that deals with various factors in the
organisation is known as business environment. Business environment is nothing but the
surrounding and the nature of the workforce as well as the norms and conditions of the
organisation. The factors that are associated with the organisation both internally and externally
and few of such include employees, customer needs and Expectations, supply and demand
management, clients come suppliers and many other (Khan and et.al, 2019). These contribute as
direct and indirect effects of the company where the business organisation’s environment and
situation depend. The entire report deals with the business environment and the factors that are
associated with full stop the company that is chosen in this regard is Rightmove PLC. The
Rightmove PLC is a UK based company which runs as rightmove.co.uk. It is one of the largest
online real estate portal of the United Kingdom. It was established in the year 2000 and as of
2019 record it has a revenue of 2 89.3 million GBP. Its headquarters are in London United
Kingdom with CEO Nick Mckittrick. The founder of the company is Alex Dale. Report consists
of business environment of the company and the factors associated with it.
STRUCTURE OF COMPANY AND ITS MANAGEMENT
Overview of company
Rightmove PLC is considered to be one of the UK largest real estate portal and property
website. It is a constituent of FTSE 100 index. One of the major achievements of this company is
to get listed on the London Stock Exchange. The company was established in the year 2000 in
the United Kingdom which is regarded to be one of the largest property agents. The first time
that it was listed on the London stock exchange was on 15th March 2006. During the first listing
on the London stock exchange the company decided to go with the name Rightmove PLC. It is a
public industry with its headquarters in London, England, United Kingdom. The major source of
income of the company is its website and an additional offering of advertising products to the
agents. The feature is such that the advertisements are visible to those who search for an area
which is being chosen by the estate agent.
Structure of company
Rightmove PLC is one of the public real estate services that is operating in the United
Kingdom. The company structure is a corporate governance where the provisions of the United

Kingdom corporate governance will be included (Cepel and et.al, 2019). The company's
corporate governance is associated with a statement of compliance with the code. The corporate
governance structure of the company will help to understand how the company was able to apply
provisions of UK corporate governance code and the framework of governance policies
procedure and initiatives will be understood.
The directors on board
The board of director of the Rightmove PLC company consists of altogether eight
directors. The board of directors in the company are responsible for promoting long-term success
that brings benefits to the company and that to the shareholder community. The board of
directors of the company is said to be in complete control of the powers and duties of the
company. The duties that are listed in the Companies Act 2006 and the company's articles of
association will be handled by the board of directors of the company. There are certain delegates
in the board who are responsible to carry out the board committees and the day-to-day business
operations.
The executive and non-executive directors
The executive and the non-executive bodies are decided by the chair of the body who is the
leadership and Governance of the company. The relationship between the executive and non-
executive directors of the company is maintained by the share body of the company.
Executive directors:
The executive directors of the company Rightmove PLC are responsible for day-to-day
management activities of the group and the operations as well as the results that are retained by
the operations. There is a particular implementation of a group strategy that is lead by chief
executive officer which is in written supported by the finance director along with their leadership
team. Every rule and regulation that is listed in the body and the roles of chair and chief
executive officer are clearly return along with the guidelines on the division of responsibilities.
Non-executive directors:
The non-executive directors of the company Rightmove PLC are responsible to
constructively challenge the executive directors (Veselovsky and et.al, 2017). They are
responsible for monitoring the strategies that are associated with the delivery where the risk and
control framework are altered. One person of the non-executive directors will be appointed as the

senior independent director of the company who is responsible and act as the advisory capacity
to the chair.
The Chair-body and the CEO
The chairperson of the company is responsible for the governance and leadership factors of
the board and they are also involved in the planning of agenda and ensuring that the directors
receive sufficient and clear information. This time that is allocated to the board of directors is
effective in decision making processes. The chairperson ensures that the board will effectively
encourage the constructive relationships between the executive and non-executive directors. The
chairperson of the company is also in charge of the communication between board and its key
stakeholders.
From the data that is collected from the reports of 2017, it is stated that Peter Brooks
Johnson became the CEO of Rightmove PLC. It is after Peter Brooks entry as a CEO into the
company, the management took a good decision of looking at the executive compensation
against the backdrop of overall company performance. The chairperson of the company is
Andrew Fischer who is having a background of building digital media and entrepreneur business
is said to be offering a high performance which contributes to the growth of various functions in
the company. His term as a chairperson to the company started from 1st January 2020 in line
with previously communicated succession plan.
IMPORTANCE OF PESTEL ANALYSIS
PESTEL analysis is the framework or tool that is used by the marketing department in a
company in order to observe and monitor the macro environmental factors that impact the
performance of the organisation. The swot analysis that deals with the strengths, weaknesses,
opportunities and threats will be evaluated by using the PESTEL framework where the threats
and the weakness that are related to the company are in-depth evaluated. The term PESTEL
stands for political, economic, social, technology, environmental and legal factors. PESTEL
analysis is said to be conducted as a priority other than SWOT analysis for every business. This
is because the PESTEL analysis will help the existing business to give a strong indication about
the criteria that the industries are undergoing and deciding upon various Start-ups.
PESTEL analysis deals with the steps that have to be taken in order to operate a particular
business in the chosen industry. PESTEL analysis helps a company to remain legal and also

ensure that the company will stand sustainability in the current economic climate. This analysis
will help the technology that is involved in the particular business to stand and maintain
sustainability with regards to product development, consumers and government influences. All
the factors that are listed in the pestle analysis are to be carefully dealt and will have to be
filtered with regards to how far they affect the benefit of the business. It is important to combine
SWOT analysis with the PESTEL analysis therefore it is recommended to conduct a PESTEL
analysis as a priority before SWOT analysis in order to analyse the weaknesses and threats that
are associated with the business processes. If these two are incorporated in the company then
there will be a consistency of the business atmosphere (Contractor and et.al, 2020). Moslow's
hierarchy theory will accompany the both PESTEL and SWOT analysis in determining the
human needs and Desire. The Moslow's hierarchy theory consists of a pyramid criteria which
contains factors like:
Physiological needs:
Where the human needs are being mentioned and are to be identified as the underlying
needs. For example, food, water, sleep and oxygen. Safety needs: Safety needs are not just
mentioned or associated with the physiological or physical needs but they are also included in
the organisational policy of job security, financial and health securities.
Social needs:
Social needs are considered to be one of the major important aspects of any company
where the connections that are related with the society as well as their desires will be known.
Esteem needs:
Esteem needs are the ones that are related with a person's own self which include being
respected and giving respect to the other. Self-esteem needs will build a sense of confidence and
self-achievement among the people (Kara, 2018). When this is implemented in the organisation
then the growth trajectory will be more.
Self-actualization:
Self-actualization refers to realising one's own potential that will differ from one person to
the other. This will determine the person's abilities of being habituated in the organisational
culture. The self-actualization will also differentiate between the society and the community
where the company can focus upon.

PESTEL FRAMEWORK OF COMPANY
The tool that is designed in every organisation in order to analyse the external environment
of the business in any industry from the data that is available is known as pestle analysis.
PESTEL strategy will mainly focus upon maximization of the firms sustainability and
profitability. The factors that are associated in PESTEL analysis are political, economic, social,
technological, environmental and legal. The PESTEL analysis in the company is said to be
providing a good insight into operating challenges and dealing with the circumstances that the
industry impose upon the face of the company. Conquering the weaknesses and utilising the
opportunities will dive into new ventures and driveaway uncertainty. Changes in the Macro
environmental factors can directly impact the organisation and the growth of the organisation.
The firm's competitive advantages and overall profitability levels can be controlled by the
macroeconomic factors. The great deal of providing operating challenges are seen in the
Rightmove PLC company. The PESTEL analysis of the company Rightmove PLC is as follows:
Political factors:
Political factors that affect the company will mainly target the profitability and chances of
survival of the company. Political factors with regards to the company are the risks that vary
from the sudden changes of existing political system and the government. The major decisions
that are taken by the ongoing government will probably change once the new government
company comes into existence. The level of political stability in the recent years with regards to
the company is said to be a little not stable where the integrity of the politicians is said to be
taken apart. The country where the company is operating is said to be and forcing special laws
with regards to the business. The company's intellectual property will have to be safeguarded by
the policies of IP protection where the entrepreneur should not find it risky. There is a high level
of taxation upon the company which will be motivate the company from maximizing its profits.
Economic factors:
Economic factors are those that pertain to the economy of the country where it keeps
changing based on the inflation rate foreign exchange rate interest rate Gross Domestic Product
and current stage of economic cycle. PESTEL analysis mainly deals with the macroeconomic
factors. The economic factors with regards to the Rightmove PLC company are currently
operational in the sector. The GDP growth rate will be affected upon the future terms. The
country will get affected by the interest rates upon how much the individuals are willing to

borrow. Greater investment required for the company with bigger ideas that will contribute for
the growth of the company in the future terms. The exchange rate is probably dependent upon
the impact of profitability. In order to deal with the International investors it is mandatory to
maintain a stable currency. An unstable currency will not allow the international investors to
invest upon a particular company. This will in return stop the business at the level of initiation.
Social factors:
Social factors are the direct reflectors of how the society behaves upon the company's
operation in a particular region. There are different factors associated with social factors which
include culture belief attitude and values where majority of the population will stress upon. The
social factors will not just affect the operational aspects but the management aspect and the
marketing of the organisation. It is recommended that understanding of the customers with their
lifestyle, education and background will help the company to reach its targets and objectives
without an interference and obstruction. The Rightmove PLC company takes into account the
demographics of the population where the company will get to know the respective ages and
genders upon which it can target the population based on their interest. The company aims at
determining the customers based on their class upon which they can use the premium policy for
the ones that can afford where as for the majority of population they can have a niche marketing.
The barriers in understanding the educational background of marketer and the target market will
not relate to the company where they will have to be very careful in knowing the connection to
the target markets interest and priorities.
Technological factors:
The price structure and the competitive landscape of a particular company can be easily
determined and can also be dismantled rapidly by the usage of technology. A consistent
innovation by the company is a necessity in these days where the technology is reaching its crest
in the development processes. The role of technology is such that it maximizes the profit and
makes the company to be the market leader. With regards to the company Rightmove PLC where
it is operating in the United Kingdom it is said that in the recent time the technology has reached
to a crest where there are a lot of competitor emerged at an instance. Technology increases the
level of popularity of the particular company and that with regards to the Rightmove PLC it will
gain the probable growth in no time. The usage of technology by the Rightmove PLC company
made the company one of the best transformed in the United Kingdom. There will be a potential

rise and fall in the investments upon technology at certain times yet ensures to obtain profit over
a long period of time. This can only be achieved with the constant usage and consistent
innovations.
Environmental factors:
There are different industries in the market which have their own environmental protection
norms in their hands. The environmental consciousness will have to be safeguarded by the
company's operation. The rules and regulations of the environmental protection will fall in the
regions where there are no permissions that are allocated for a particular company to carry on
with operations. for the company Rightmove PLC the environmental factors will probably affect
in the ability to manage the transportation of both the resources and the finished product. The
constant climate change in the region of operation will affect the company's production
processes. The company is located in an area where there is a feasible transport and people from
all over can visit at all times. Rightmove PLC does not focus upon using the renewable energy
because it is an expensive method of operating a business. The company focuses upon generating
a less amount of waste in order to get saved by the pollution finds and quotas. As far as the
company manages the environmental prospects there will not be a subtle wastage of finances.
Legal factors:
The legal factors in a country depends upon the government institutions and frameworks in
a country that imports a subject of political hold upon the company. The intellectual property
laws that are imposed by the government will safeguard the company’s norms through the rules
and acts that are imposed by the government (de la Rosa and et.al, 2019). The legal factors with
regards to the company's data should be carefully evaluated before entering into the market. The
company maintains possible research and details regarding the antitrust law in media industry
and in the country. There seems to be a conception that is related with the discrimination law of
the company where the patents and the consumer protections are taken care about
CONCLUSION
The entire report concludes up on explaining the business environment that with regards to
the company Rightmove PLC. The report explains that the business environment is nothing but
the surrounding and the nature of the workforce as well as the norms and conditions of the

organisation. The report will bring forth the conclusions based on the company Rightmove PLC
and its macro environmental features which is the PESTEL analysis. The Rightmove PLC
company is a UK based company and it runs as rightmove.co.uk. The management of the
company will speak about the business environment and how the PESTEL analysis helped it to
remain steady in the global market race. The structure of the company and its management is
being explained in this report with the overview along with the sample details that are added in
the report which concludes that the company is one of the best real estate services offering
company in the United Kingdom. The report explains the executive and non-executive directors
along with the chair body and the CEO of the company. The PESTEL analysis is being explained
in a perfect sense where the importance of using PESTEL analysis on the business environment
is being depicted in the report. The PESTEL along with SWOT and how that deals with the
different aspects of the company is put forth in the report. Moslow's hierarchy theory is being
mentioned in the report which helps the PESTEL analysis to analyse the threats and
opportunities to deal with the company. The threats and opportunities that are dealt prior
analysing the SWOT analysis will help the company to track growth trajectory and where the
company can be in not less than few years.

REFERENCES
Books and journals
Cepel and et.al, 2019. Selected economic factors of the quality of business environment. Journal
of International Studies.
Contractor and et.al, 2020. How do country regulations and business environment impact foreign
direct investment (FDI) inflows?. International Business Review. 29(2). p.101640.
de la Rosa and et.al, 2019. PESTEL analysis with neutrosophic cognitive maps to determine the
factors that affect rural sustainability. Case Study of the South-Eastern plain of the
province of Pinar del Río. Infinite Study.
Kara, 2018. A contemporary approach for strategic management in tourism sector: pestel
analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi. 10(2). pp.598-608.
Khan and et.al, 2019. Perception of the selected business environment aspects by service firms.
Journal of Tourism and Services. 10(19). pp.111-127.
Veselovsky and et.al, 2017. Business environment in Russia and its stimulating influence on
innovation activity of domestic companies. Journal of Applied Economic Sciences. 12(7).
Online
Rightmove PLC: [Online]. Available through: < https://plc.rightmove.co.uk/investors/corporate-
governance.aspx >
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