Detailed PESTLE Analysis of Rightmove PLC and its Business Environment

This report provides a comprehensive PESTLE analysis of Rightmove PLC, a UK-based IT company specializing in web design and real estate services. The analysis begins with an overview of Rightmove PLC's history, organizational structure, and key personnel, including the chairperson and CEO. The core of the report applies the PESTLE framework to evaluate the external factors influencing Rightmove's business environment. It details the political, economic, social, technological, environmental, and legal factors affecting the company's operations and strategic decision-making. The report highlights the significance of each factor and their impact on Rightmove PLC's performance and growth within the competitive landscape of the real estate web development industry. The analysis emphasizes the importance of adapting to technological advancements and the influence of government policies, economic conditions, and social trends on the company's strategic planning and market position.

PESTLE Analysis

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of Rightmove PLC including its history....................................................................3
Describe the organisational structure of Rightmove PLC company...........................................4
How many directors are on the Board in Rightmove PLC?........................................................4
How many of these are executive and non-executive directors are there in Rightmove PLC?. .4
Who is the Chairperson of the company, and who is the CEO in Rightmove PLC?..................4
When were they elected and appointed in Rightmove PLC? ....................................................4
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................6
List of the Political, Economic, Social, Technological, Environmental and Legal (PESTEL)
factors that influence the environment of Rightmove PLC. ......................................................6
Apply the PESTEL factors you have listed to your chosen company i.e. Rightmove Plc.........8
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Business Environment refers to the internal as well as external factors which have impact
on decision making of a business organisation (Aziri and Ismaili, 2020). It is an essential element
of a business which needs to be focused while performing activities in a business organisation.
Internal factors are those factors of internal environment which can be controlled by an
organisation whereas external factors are the factors which cannot be controlled by organisation
and generally affects the whole industry of a business. In order ascertain external environment of
any organisation, the company use to conduct PESTLE analysis which helps them to understand
the essential factors of external environment. Rightmove Plc is an organisation which deals in
web development and operates by providing web designing services to their customers inside as
well as outside the geographical boundaries of the country. This report helps to understand the
operations of Rightmove Plc. In this dynamic environment and the way the factors of external
environment that are Political, Economic, Sociological, Technological, Environmental and Legal
factors affects the decision making and business of the company. This report basically contains
the importance of PESTLE analysis for an organisation.
TASK 1
Overview of Rightmove PLC including its history.
Rightmove Plc. is a UK based IT company which provides web design related services to their
customers. It is the largest online website developer of UK. Its ownership is under the general
public which are known as shareholders of the company as it is registered as a public limited
company. Shares of Rightmove Plc. Are listed on London stock exchange. It was started as a
joint venture between four different countries in 2000. it provides services to their customers
which range from listing the real estate agents to develop effective website in order to carry
forward a good advertisement. These services helps the owner of the website to properly
promote their services in the market. Due to the rapid change in the technology in this dynamic
environment, the company has gone through a several changes in their operations in order to
adapt those technological changes in the environment. This adaptation of technology by the
organisation the organisation has became the largest real estate website developer in UK. It is
essential for the organisation to expand their business operations not only in financial matters but
also in non financial matters (BOSE, 2020). Rightmove Plc. is at 4th position in the top 10

competitors of the world in the industry of real estate web development and give employment to
approximately 558 employees.
Describe the organisational structure of Rightmove PLC company.
The organisational structure of Rightmove Plc. Contains top management and the designers in
the organisation. There are 3 executive directors, 6 non-executive directors with a chairman in
the company which constitute a board committee. The executive directors include the Chief
executive officer, a finance director and a chief operating officer.
How many directors are on the Board in Rightmove PLC?
The Board of Rightmove Plc. contains 9 directors which includes a chairperson, CEO, Senior
Independent Non Executive Director, CFO, a company secretary and four non executive
directors in the organisation.
How many of these are executive and non-executive directors are there in Rightmove PLC?
In the board of Rightmove plc. There are four non executive directors and one chief executive
director in the organisation.
Who is the Chairperson of the company, and who is the CEO in Rightmove PLC?
Andrew Fisher is the chairperson of the company who is responsible to take the major
decisions of the organisation. He is a person with good entrepreneurial skills and prepares good
strategies which are beneficial for the growth of the company (Božić-Kudrić, 2020). Peter
Brooks – Johnson is CEO of Rightmove plc. who enhance the operations in the organisation and
develop the required knowledge which is appropriate for the working at such a position in the
organisation.
When were they elected and appointed in Rightmove PLC?
The new recruitment in the board is taken place when there occur vacanacy on any
ground. These ground can be anything that is insolvency of a person, bankruptcy, fraud,
retirement, etc. The CEO of the company was elected in 2011, CS in 2016, chairperson and CFO
in 2020.
TASK 2
PESTLE analysis is an analysation of various factors which are used to understand the external
environment of any organisation. It is considered as a tool which is used to understand the

factors which affects the working of an organisation. The letters in PESTLE analysis are stands
for political, economical, social, technological, legal and environmental factors of the external
environment which affects the working of the organisation (BURKE, ROBINSON and Choi,
2020). It is a tool which is used by marketing department to strategically plan the techniques of
marketing the product. Decisions taken in the organisation ion the basis of this analysis helps the
organisation in effective decision making and growth of the organisation. In order to start any
business it is very essential to conduct a PESTLE analysis as it helps the organisation to
understand the marketing situation. To the existing organisation it helps to analysis the various
effects of the changes in the essential factors of the external environment. An organisation is
involved in various functions such as sales. Production, marketing, human resource and many
more. All the functions are affected by the external environment either directly or indirectly. If
decision making in various department of the organisation are taken on the basis of the PESTLE
analysis then it will help the organisation to increase their productivity and growth in the
marketplace.
The first factor of PESTLE analysis is Political factor. The political environment of the
business shows the intervention of government in the economy. The decisions taken by the
government affects the economy is several ways. The political factor includes policies of
government, political instability and stability in the market, labour laws, foreign trade policies,
trade restrictions, tax policy and many more to include in it. All these factors have an impact on
the businesses. Economic factor of a country affects the profitability of the organisation. The
economic factors which are considered or affect the business in a country include interest rates in
the economy, exchange rates, disposable income of the consumers, inflation rate, economic
growth and many more (Damean, 2020). These factors can further be divided in micro as well as
macro factors which shows the management of demand and supply. Social factors are those
factors of the economy which depicts the socio-cultural factors. It includes the attitude and belief
of the population of the geographical area in which the PESTLE analysis is going on. The socio-
cultural factors include the age distribution, career attitudes of people, health consciousness,
population growth and many more. As the consumers are the population of the country that is
why it it essential to ascertain the beliefs and attitude of people of the country. This factor have a
direct impact on marketer in order to understand the customers and the things which drives them.

Technological factors is the essential factor which needs to be considered by an
organisation in this digital world (Hsieh, 2020). Technology brings innovation in the
organisation. Analysis of technological factors helps the business organisation to upgrade
themselves regarding new technology in the market, adaptation of which will sometimes reduce
the cost of operation of the organisation. These factors include new ways of producing goods and
services, new ways of distributing goods and services and new ways of communicating target
market. This factor of PESTLE analysis affects every department of an organisation and help
them to simplify their work. Legal factors helps the company to prevent them from legal
obligations and environmental factors are related to CSR policies of the company. All these
factors are essential to be considered by the organisation as it is essential to manage all these
factors of external environment.
TASK 3
List of the Political, Economic, Social, Technological, Environmental and Legal (PESTEL)
factors that influence the environment of Rightmove PLC.
There are several components which are considered in the factors of PESTEL analysis and
perform in way to put an impact on working conditions of an organisation (Kamran, Fazal and
Mudassar, 2020). The list of such components are given below::
Political factors
There are numerous elements which are considered in political factors that affects the external
environment of a business. These are given as:
 Level of Corruption
 Participation of Voter Community
 Freedom to media
 Fiscal Policies framed by Governance Bodies
 Trade Policies including tariffs and subsidies
 Trade Agreements with different countries
 Cost of Budget to Defence Industry
 Terrorism
 Change in power of ruling party
Economic Factors

There are numerous elements in economic factors which affects the external business
environment (Ycedo, 2020). These are given as:
 Rate of Interest
 Change in Human Resource Demographics
 Change in rate of exchange
 Unemployment Rate
 Increase in Rate of Inflation
 Activities of Governance Bodies
 Growth of Economy
 Laws and Policies
Social Factors
There are numerous elements in social factors which can affect the business environment. These
are given as:
 Changes in behaviours of population
 Standard of Living
 Income Level of Individuals
 Culture of consumers
 Size and Structure of Population
 Level of Education
 Buying Habits of Individuals
 Increased rate of immigration or emigration
Technological Factors
There are numerous elements in technological factors which can affect business environment.
These can be given as:
 Ethical Security
 Digital Communication
 Shifting Technology
 Wireless Charging
 Research and Development
 Moving to online platforms

 Automation
Environmental Factors
There are various elements in environmental factors which can affect the business environment
(Lee and Jepson, 2020). These can be given as:
 Population Depth
 Pollution
 Weather Conditions
 Temperature
 Worms and Parasites
 Light and Sound
 Climatic Conditions
Legal Factors
There are several elements in legal factors which can affect the environment. These are given as:
 Export or Import Law
 Environmental Conservation Law
 Consumer Law
 Health and Safety Law
 Employment Law
 Tax Policy
 Changes in laws and Policies
Apply the PESTEL factors you have listed to your chosen company i.e. Rightmove Plc.
PESTLE analysios focuses on external factors which affects the systematic and strategical plan
of the organisation. It is essential for each and every organisation to conduct PESTLE analysis
no matter of which size and industry the company belongs to. Likewise Rightmove Plc. Also
involve in PESTLE analysis of the organisation as it helps them in systematic as well as strategic
planning for the organisation (Sari, Putri and Monica, 2020). The study for the process of
Rightmove Plc. In order to condust PESTLE are given below:
Political factors
Government is responsible to maintain integrity and harmony with another countries
from which the organisations assemble raw material or human resource for the production
process. It is very essential to have political stability in a country for successful operations of the

organisation. Rightmove Plc. also get affected by the political factors in the economy. change in
fiscal policies, trade policies and change in power of ruling party all these factors affect the
business and cost of operations of Rightmove Plc. very adversely. It is due to the increase in cost
of production in the organisation.
Economic Factors
Growth of an economy is completely depends upon the economic factors of an economy
which helps them in operations of the organisation. At the time of inflation in an economy the
prices of products get high due to which the demand gets decline (Schaefer and Siluk, 2021). In
case of Rightmove Plc., which is a designing website which operates beyond the geographical
boundaries of a country. Hence, the rate of exchange of foreign currency affects the business of
Rightmove Plc. As reduce the dealing of the company in foreign countries.
Social Factors
The society in which an organisation operates plays an important role in the business as
they contributes to the sales and revenue of the organisation. It also provides several services
which are required by an organisation to operate in that geographical country. Rightmove Plc.
deals in real estate web development and also affected by taste, preference and habits of the
individuals of the society. The change in perception of individuals regarding investing and
buying reduce the sales of Rightmove Plc.
Technological Factors
In this age of technology where technology has been upgraded over time that much it is
essential for companies to adapt this technology in the organisation in order to provide their
customers innovative as well as better products. Being a web development company, Rightmove
Plc. should always focus on technological changes in the market. These technological changes
helps the company in better designing of website and sustain in the competitive market. A proper
technology is essential in a country to operate the Rightmove Plc in that country. It needs high
research to be updated about the new and innovative technology being introduced in the market.
Environmental Factors
An organisation in order to became successful ion the market needs to have concern for
the development of the organisation (Shipu, 2021). In order to sustain tin the market an
organisation need to take care of environment to work with sustainability in the market. There
are also several laws which are issued by the government to protect environment from the

several factors. The organisation needs to follow these laws as it attract the positive publicity in
the market that the company follows all the environmental laws which are applicable on them.
Rightmove Plc is a large organisation in a country and follows all the environmental laws which
are issued by the government in the area of operation of the country.
Legal Factors
The legal factors includes the laws, rules and regulations which are framed by the
government for the betterment of the society. It helps to safeguard the interest of employees and
customers of an organisation (Simpson-Younger, 2020). In Rightmove Plc. The company
follows all the rules, laws and legislations and work in accordance with that which helps them to
run their business without any legal intervention. It saves the cost of organisation which incurred
during lawsuits in the organisation.
CONCLUSION
All the discussion above help to conclude that an organisational structure depicts the
working and important members of an organisation which are responsible for the working of the
organisation. This report also depicts the importance of PESTLE analysis in an organisation. The
PESTLE analysis helps business organisation to set up their business in successful manner and
achieve growth in the marketplace. Rightmove Plc. being a website development company needs
to upgrade themselves regarding the technological changes in the market in which PESTLE
analysis helps them to ascertain those changes.

REFERNCES:
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Hsieh, W.H., 2020. Doing Business in China: Market Entry Strategies for a Foreign Print-On-
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