Exploring Rio de Janeiro's Tourism Potential: A Detailed Analysis

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REPORT ON TOURISM IN BRAZIL

Executive Summary
Brazil is one of the best tourist destinations in Latin America and Rio de Janeiro, the capital
city of Brazil, has excessively growing potential as the tourism centre for the country as well
as global level. There are considerable range of must-visit places in Rio de Janeiro and the
main attractions of the city lies in its breath-taking natural beauty and scenarios. Rio de
Janeiro has sufficient financial and cultural values and apart from being the long-standing
cultural capital of Brazil, this is the richest city in the country. Therefore, culturally,
financially and socially, Rio de Janeiro is a highly attractive tourist place in world.

Table of Contents
Introduction................................................................................................................................4
1. LO3: Flight from London Heathrow Airport to Rio de Janeiro.............................................4
Flight name.............................................................................................................................4
Time.......................................................................................................................................4
Flight lasts..............................................................................................................................4
Ticket Price............................................................................................................................5
E-visa-information.................................................................................................................5
Explanation of Rio de Janeiro as a tourist Destination..........................................................5
2. LO3: Tourist attraction type, Visitor types and Motivations to visit.....................................7
Types of Tourist attraction.....................................................................................................7
Visitor Types..........................................................................................................................8
Motivations for Visiting Rio de Janeiro.................................................................................9
3. LO4: Current financial values of the destination to Brazil and worldwide.........................10
4. LO5: Social and cultural features of destination and summary of social, economic and
cultural impacts of the attraction..............................................................................................13
Conclusion................................................................................................................................14
Reference List..........................................................................................................................15

Introduction
Brazil is a specific country in Latin America, eminent for its mesmerising natural beauty and
vast natural resources. The tourists from all over the world feel excessive attractions towards
the serene natural beauty and wide range of cultural diversity of Rio de Janeiro, which is the
capital city of Brazil as well as the historic cultural capital of the country. Numerous of
must-visit places in the city along with otherworldly landscapes, rainforests, seas and tropical
forests have made Rio de Janeiro one of the most unique tourists places in the world.
The current report presents overall description of scopes and appeal of Rio de Janeiro as
one of the main tourist destinations for the people of UK. In emergence of new destinations
for the British, the roles of new fight routes are appreciable and this will play significant
part in reviving the UK economy. The present report has therefore considered the aspects of
tourist attraction, motivation and current financial value of Rio de Janeiro for Brazil as
well as the world as one of the main tourism destinations.
1. LO3: Flight from London Heathrow Airport to Rio de Janeiro
Flight name
The British Airways Flight BA249 is one of the most regular flights from Heathrow Airport
to Rio de Janeiro, Brazil (Britishairways.com, 2019). The flight starts its journey from
Terminal in the Heathrow Airport. Therefore this is an advantage for the tourists willing to
visit Rio de Janeiro.
Time
The boarding time of the flight is 12:20 pm daily from the Terminal 5 of Heathrow Airport.
Thus, the willing tourists would find this time easier for them to catch the flight for starting
their desired journey.
Flight lasts
The flight lasts for the scheduled duration of 11 hr 45 min at a stretch and reaches finally to
the Jobim Intl Airport, in terminal 1 at Rio de Janeiro (KAYAK, 2019). Thus, this flight last
would help the tourists in reaching directly to Rio de Janeiro within minimum scheduled
time.

Ticket Price
The ticket price is £418 from Heathrow to Rio de Janeiro, which is one of the cheapest
prices offered by the airlines for travelling to Brazil. This will be therefore beneficial for the
tourists.
E-visa-information
The tourists travelling to Brazil have to apply for obtaining valid Visa for Brazil through
completion of the online eVisa application. This involves three specific steps of online
application submission, reviewing and confirmation payment and receiving the approved
Visa for Brazil (Brazil electronic travel authority, 2019). Therefore the overall process of
applying for eVisa and obtaining this is trouble free for the tourists.
Explanation of Rio de Janeiro as a tourist Destination
Rio de Janeiro as a tourist Destination is one of the best attractive places in Brazil as well as
world tourism. This is specifically famous for its huge seaside, Ipanema and Copacabana
beaches (Meyer, 2019). Apart from there are considerable numbers of must-visit places the
uniqueness of which are huge from natural and cultural perspectives. Rio de Janeiro is the
beautiful city mainly made of mountains, seas and forests. The geographical location of the
city is 22 degree, 54 minutes south latitude along with 43 degrees 12 minutes west
longitude. This is the capital of Brazil and is located in south eastern part of Brazil .
(Meyer, 2019).
In case of development aspects of Rio de Janeiro, this is one of the largest settlements in
Brazil and has a population of almost 6.7 million. According to Visitacity.com (2019),
natural diversity and increase is one of the main causes of this increased population.
Migration (65%) has been a major factor for development of the city.

Figure 1: Christ the Redeemer
(Source: Rogers, 2019)
Figure 2: Sugarloaf
(Source: Rogers, 2019)

The appeal of Rio de Janeiro as a tourist place mainly lies in presence of the followings,
Christ the Redeemer, the monumental iconic landmark
Pão de Açúcar mountain surrounded by ocean (Brown, 2019)
Copacabana city
Ipanema beaches
Tijuca National Park
Sugarloaf Mountain, the granite peak
Marvellous sprawling favelas (the shadowy towns) (Rogers, 2019)
Raucous Carnaval festival
Heavenly unique natural beauties
Figure 3: São Bento
(Source: Brown, 2019)
Thus, the appeal of Rio de Janeiro as tourist attraction is huge.
2. LO3: Tourist attraction type, Visitor types and Motivations to visit
Types of Tourist attraction
There are many different types of tourist attractions which all are under the category of
classified tourism sector. According to Horner and Swarbrooke (2016), these are as follows,

Health Tourism: In these types of tourism, the prima aim of people is getting
healthcare, which is a part of medical tourism.
Social Tourism: This refers to making tourism available for the poor and this involves
low-cost holiday accommodation run by the voluntary organizations, Church and
NGOs.
Tourism associated to Visiting relations and friends: The main aim of this type of
visits is to meet relatives and friends abiding in different countries and places.
Business Tourism: This is a limited as well as more common subset of regular tourism
worldwide where employees are paid for travelling to other countries for mainly
business purposes.
Religious tourism: This type of tourism is mainly associated to pilgrimage, where
people travel individually or in groups.
Educational tourism: The main aim of this type of tourism is fulfilling educational
aims and knowledge development (Horner and Swarbrooke, 2016),.
Cultural tourism: In this case the travellers are engaged in socio-cultural and socio-
religious aspects of tourism.
Scenic tourism: This is associated to realise and experiencing of the natural and scenic
beauty of places.
Activity tourism: This covers range of areas like climbing, trekking, canoeing, horse-
riding and mountaineering (Horner and Swarbrooke, 2015).
Hedonistic tourism: The main aim of this is to seek pleasure, mental satisfaction and
happiness through tourism.
Special Interest tourism: This is customised tourism activities associated to specific
interest of groups and mainly this aims satisfying particular interest.
In case of visiting the city Rio de Janeiro, these might be the different types of intentions and
aims of the tourists and they have wide choice of selecting the best reason for them for
visiting Rio de Janeiro.
Visitor Types
According to Albrecht (2016), the visitors in Rio de Janeiro can be categorised in 4 main
types.
Organised mass tourists: This includes low-level adventurousness conscious of safety and
making use of organised packages. They have little contacts with local culture.

Individual mass tourists: They are organised but emphasising on personal choice. They
have little experience of local people (Horner and Swarbrooke, 2015).
The explorers: They prefer independent trips.
The Drifters: They prefer personal planning with no specific itinerary and like to live with
local culture and people (Albrecht, 2016).
Motivations for Visiting Rio de Janeiro
For visiting Rio de Janeiro, there might be different sorts of motivations. In the opinion of
Horner and Swarbrooke (2016), motivations can be of many different kinds that would
motivate the tourists for visiting Rio de Janeiro. These involves,
Physical: Exercising, relaxing, healthcare and sunshine. These motivations al factors
can influence tourists in visiting Rio de Janeiro as the place has sufficient ability of
addressing these physical requirements of the tourists.
Cultural: Access to new cultural paradigms, new socio-religious matters and
sightseeing. As Rio de Janeiro is one such city that is hugely diversified in cultural
terms, this is natural that the tourists can realise enough diversity in the field of
cultural features in the city as well as entire Brazil.
Emotional: Romance, nostalgia, adventure, fantasy, escapism and spirituality might
be the factors.
Personal: Visiting the relatives, family and friends in Rio de Janeiro.
Status-oriented: Fashionability, exclusivity, ostentatious spending scopes
Personal development associated: Knowledge development, mental satisfaction,
new skills learning, making new friends, satisfying others. As Rio de Janeiro is the
historical cultural centre of Brazil, this can easily satisfy the personal development
desires and knowledge gaining of the tourists.

Figure 4: Motivation for Tourists
Source: Self-created
However, motivations for the tourists for visiting Rio de Janeiro can be based on three main
kinds of factors, Individual, Multiple and Shared factors. These are the essential kinds and
nature of the specific factors that can affect visiting factors of the tourists in Rio de Janeiro in
many different aspects.
Individual: Personality, past experiences, lifestyles and desires of being perceived by others.
Multiple: A bunch of factors affecting motivational aspects.
Shared: This is a shared combination of different factors.
3. LO4: Current financial values of the destination to Brazil and worldwide
Since long, Brazil has been one of the most attractive and a valuable destination of tourists
worldwide and according to FocusEconomics | Economic Forecasts from the World's
Leading Economists (2019), in South America, Brazil has been the most visited country,
mainly due to its natural affluence and beauty. The economy of Brazil is mainly based on its
huge prospects of manufacturing and mining industry along with tourism and hospitality
being one of the largest sources of economy for Brazil. By nominal GDP, this is the 9th
largest economy in world along with huge reserve of natural resources of almost US$21.9
Tourist
Motivations
Physical
Emotional
Personal
Personal
Developm,ent
Culture
Ststus

trillion during 2015-2017 (En.wikipedia.org, 2019). In spite of facing a recession in 2014, the
country had 1% GDP growth in 2017 with 0.3% development of the economy compared to
previous recession periods (2013-2015). As stated by Business Insider (2019), during 2018,
overall GDP of Brazil was $3.388 trillion that is a clear increase from 2017 ($2.056 trillion).
Though a negative GDP growth rate was realised by the country in 2016 (-3.3%), this
reached to 1.1% in 2017, followed by 1.2% in 2018 and 2.2% during 2019 (Deloitte Insights,
2019).
Figure 5: Gradual improvement in Fiscal outcome in Brazil
(Source: Oecd.org, 2019)

Figure 6: Recovering wages and activity rates in Brazil
(Source: Oecd.org, 2019)
Thus, this overall financial growth of Brazil has resulted into increased per capital GDP of $
16,199 in 2018, which was $9,821 during 2017. This has been observed that with total
population of 212,029,276 in 2019, by estimation of the UN, this population is 2.75% of total
world population (ranks 5 in population), where median age is almost 31.7 year (Oecd.org,
2019). With this high population, Brazil has only 11.18% population below poverty line
(2018). Therefore, this is a clear indication of financial growth of the country. The main
contributory factors are service (76% GDP), industry (18.5%) and agriculture (5.5%)
(Pl.tradingeconomics.com, 2019). However, tourism has become another significant factor
affecting overall economy of the country, specifically due to excessive attractiveness and
values of Rio de Janeiro as the centre of tourism in the Latin America. Therefore, growing
tourism aspects with effective collaboration of industry and agriculture has been the main
constitutive factors for economic development in Brazil.