An Examination of the Rise in Online Shopping: Trends and Strategies

This report analyzes the rise in online shopping, particularly in the post-COVID era, utilizing secondary data from the Office of National Statistics (ONS) to understand the fluctuations and trends in online shopping. The aim is to critically assess the changes in online shopping behavior using data from 2019 and 2020 and to determine the strategies organizations have employed to ...Read More

RISE IN ONLINE SHOPPING
INTRODUCTION
Online shopping is becoming a latest trend in the
current scenario of the modern world. For the
people it is considered as a more better and
convenient way to shop for the products sitting at
their home. The major role has been played by the
technological advancement that made suitable for
the people to stay and home and shop on the basis
of their convenience. The reason behind choosing
this topic “Rise in Online Shopping” is to
understand and analyse the recent developments
that have been taking place in order to make the life
of the people more easier and simpler.
CONCLUSION
• The data collected clearly represent that there is a
high rise in the online platforms but the critical
which can be considered is that the impact of covid-
19.
• The data which is displayed in the online shopping
specifically in the year 2019 & 2020.
• The fluctuations mentioned are marked in
percentages (%).
AIM AND OBJECTIVES
• To critically analyse the fluctuations in the rise of online
shopping post covid scenario.
• To ascertain changes in online shopping on the basis of data of
year 2019 & 2020.
• To determine the strategies used by organizations to deal with
the fluctuations.
METHOD OF CONDUCTING THIS RESEARCH
• Secondary data is used to conduct research for this assignment.
• The data is gathered from the official platform of Office of
National Statistics (ONS).
• The URL of the website is <
Online shopping, by age group, 2018 to 2019, Great Britain - Offic
e for National Statistics (ons.gov.uk
)/>
RESULTS AND FINDINGS
• The data extracted from the website of Office of financial
statistics is that there is continuous rise in the online shopping in
the post covid scenario. The graph is available above.
• According the graph mentioned it can be clearly seen that there is
massive increase in the online shopping specifically in and after
the year 2019.
• There was a considerable loss of traditional retail shopping
specifically.
• Many organizations have came up on the online platforms and
have digitalized their business operations.
REFERENCE
Online shopping, by age group, 2018 to 2019, Great Britain, 2021.
[Online] Available Through: <
Online shopping, by age group, 2018 to 2019, Great Britain - Office for