This report analyzes the significant increase in online shopping in the UK, particularly after the COVID-19 pandemic. It highlights the shift in consumer behavior towards online platforms across various sectors, including clothing, department stores, household goods, and food products. The analysis is based on secondary data, focusing on age groups and market trends to understand the drivers of this growth. Recommendations are provided for businesses and the government to support and capitalize on these trends, including understanding customer needs, providing discounts, and developing robust online platforms. The report concludes that online shopping is crucial for organizational growth and revenue development in the UK market, enhancing customer base and creating international market opportunities. Desklib provides access to similar solved assignments and study tools for students.
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