Deakin University SRQ745: Business Plan for Rising Towers

This business plan outlines the strategies for Rising Towers, a startup construction company focused on manufacturing mobile homes in the Australian real estate sector. The plan details the company's structure, culture, and financial projections, including initial capital and anticipated profitability. A S...Read More

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS PLAN
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Current Company Structure.........................................................................................................3
Strength, Weakness and Threats & Opportunities.......................................................................4
Strategies and Executions............................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

2BUSINESS PLAN
Executive Summary
The assignment aims at developing a business plan for a construction company that would be
operating in the real estate sector whereby the operations of the country would be in the range of
Australian Region. The Company would be operating as a Start-Up Company that would be
Operating with its name as Rising Towers whereby the company would be constructing Mobile
Homes. The growth and demand for Mobile Homes has been predominantly rising for the
industry and the same can be well analyzed with the help of the growth of population and the
rising costs associated with the property market. There are various problems and opportunities
that can be well explained with the help of operations and various investment activities that the
company intends to carry out in the due course of its operations. The mobile home can be easily
mobile from one place to another and the key impending feature would be alternative sources of
energy that would be used in the mobile homes. The price range of the product would be kept at
a very nominal rate so that more of consumers and organizations can take benefit from the same.

3BUSINESS PLAN
Introduction
Developing a business plan with strategic planning is of key importance and the same
should be undertaken by the company with the help of its business and operations it undertakes
to operate. Rising Towers would be manufacturing Mobile Homes with the aim of delivering
homes for all at the minimum possible cost. From High End Customized Mobile homes to
Simple Mobile Homes would be the key product ranges that the company intends to deliver. The
selected business plan would be targeting at building concrete homes which would be using the
help of solar power for the purpose of generating electricity and various other form of daily
energy requirement that is generally required in the business (Kusenbach 2017). The designed
business model would also be taken into consideration for the purpose of planning and executing
the various assigned work. The financial plan drawn for the company would be helping the
company in making the financial projections and the resultant profitability with various activities
undertaken. The key reason behind the growth of mobile homes has been due to the low costs
and energy efficient house that has been built on a customized basis according to the needs and
demands of consumers (Sullivan 2018).
Discussion
Current Company Structure
Management Structure: The current structure of the company in terms of management
structure would be basic, whereby the owner of the company would be acting as the Director of
the Company and the Management of the Company would be directly reporting to them for the
various course of actions (Burns and Dewhurst 2016).

4BUSINESS PLAN
Culture: The company stands with a strong culture whereby promoting growth and innovation
with the aim of renewing materials. The product built by Rising Towers would be aiming at
constructing houses which are efficient in terms of durability and to the environment as well by
applying various renewable forms of energy in the products itself (Chambers and Humble 2017).
Financial Plan: The financial projections that would be done for the company would be aiming
at developing and estimating the various sources of business income and expenses that the
company intends to spend in the due course of their operations. The initial start-up capital would
be financed with both debt and equity investments so that the company can take benefits from
the both. Growth of business would be marked up with the help of market penetration it intends
to undertake in the due course of its operations (McKeever 2016). From the first year of
operation it is intended that the company would be earning a significant amount of profitable
amount of earnings from the same. The cost of goods associated with the product would be
around 60% of the total sales price of the company and the rest of expenses would be in the form
of fixed expenses like salary, wages, marketing and sales expenses that will be done by the
company.
Strength, Weakness and Threats & Opportunities
The SWOT Analysis of the company can be done in the form of risks faced by the
company and the opportunities it gets for the process of growing’s and increasing the various set
of operational activity (Ward 2016).
Strength: The key strength of Rising Towers can be described as follows:
 High Barriers to Entry in the Real Estate Construction Business
 Experienced Operator that is required in the Real Estate Sector

5BUSINESS PLAN
 Low Amount of Competition in the Australian Region
 Gross Margin for Rising Tower would be around 40% which is significantly high
 Ability in making the products available on an online platform
Opportunities: The key opportunities for the company would be in the form of factors that help
the company in their operations and profitability.
 Growth of Online Sales
 High growth rate in the field of sales and demand of mobile law
 Acquiring Multiple Rounds of Financing for the Operations of Company
 Affiliating the various types of relation with the Realized Vendors
 Expanding the business line on an international basis
 Selling the business after a period of time for a high amount of Price to Earnings Ratio
Weakness: The key weakness of the Rising Tower can be in the form of high costs and expenses
incurred.
 Moderate Competition with similar kinds of products available to consumers
 Limited Amount of Start-Up Capital Availability
 Higher Amount of Transportation Cost
 Flexibility Involved in Pricing the Products is very limited to the company
Threats: The threats potentially faced by companies in terms of changing business environment,
laws, rules and regulations can be the key threats that would be potentially hampering the
operations of the company.
 Changes in Legal Rules and Regulations
 Availability of Similar Product in the Market.

6BUSINESS PLAN
 Increased Cost of Insurance and other Risk Mitigation Tools
 Potential Upward Trend in the Cost of Goods Sold by the company in the form of High
Material, Labor and Other Expenses incurred by Company.
Strategies and Executions
The management of the company should develop and strategize various management
plan for the company in the form of better operational plan out for the company. The key
strategies that the company would be planning would be in the form of reaching out customers
and masses in the form of increasing customer base (McKenzie 2015).
Marketing and Sales Activity: The key strategy that management should plan out should be in
the form of increased marketing activity for the company that would be helping them in
outreaching clients about the Mobile Home. Usage and Application of various types of
renewable sources of energy in the field of energy and solar energy would be allowing the
company capture and use various types of energy sources in the mobile home itself (Dale 2019).
It is important that sales activity of the company undertaken should also be at a pre-determined
level so that the companies can be able to cover significant amount of costs in relation to the
same.
Execution Plan: In terms of execution the management of the company would be manufacturing
the mobile home in the factory with the skilled staffs and technicians it would be having in its
employee’s base (Lynch 2018). The products would be built on a customized basis and as well as
on a temporary structure basis whereby the company would be amending the usage and
application with various renewable items. Executing the plan/process of manufacturing and
transporting the same to the consumer is also of great importance for the company whereby the

7BUSINESS PLAN
company would be doing various operational work in the due course of defined time period
(Correll et al., 2016).

8BUSINESS PLAN
Conclusion
The business plan drawn for the Mobile Homes would be drawn based on the demand
and growth of mobile homes globally. The key reason behind the growth of mobile homes has
been due to the low costs and energy efficient house that has been built on a customized basis
according to the needs and demands of consumers. The financial projection would be drawn for
the company whereby the profitability and start-up capital for the company would be assisting
the company in sustainably growing the operations and the various activities of the company.
There were several strategies and marketing management activities that the company intends to
do and the same can be done with the help of strategic management outlined above.
Sustainability in the business on the other hand would solely be determined based on return
generated and profitability earned for the period.

9BUSINESS PLAN
References
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chambers, I. and Humble, J., 2017. Plan for the planet: a business plan for a sustainable world.
Routledge.
Correll, M.D., Drilling, N., Dwyer, A., George, T.L., Green, A.W., Panjabi, A.O., Pavlacky Jr,
D.C., Quattrini, L., Shaw, A., Sparks, R.A. and Strasser, E.H., 2016. Recommendations for
grassland bird species conservation in the Northern Great Plains (NGP) business plan. Final
report.. Bird Conservancy of the Rockies, Brighton, Colorado, USA.
Dale, B., 2019. One Shot Pub: A Business Plan.
Gabler, C.B., Panagopoulos, N., Vlachos, P.A. and Rapp, A., 2017. Developing an
environmentally sustainable business plan: An international B2B case study. Corporate Social
Responsibility and Environmental Management, 24(4), pp.261-272.
Kusenbach, M., 2017. “Look at my house!” Home and mobile home ownership among Latino/a
immigrants in Florida. Journal of Housing and the Built Environment, 32(1), pp.29-47
Lynch, M., 2018. Providence Health Care: Adult Day Care Center Business Plan (Doctoral
dissertation).
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: Experimental
evidence from a business plan competition. The World Bank.

10BUSINESS PLAN
Sullivan, E., 2018. Manufactured insecurity: Mobile home parks and Americans’ tenuous right
to place. Univ of California Press.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.