Ritz-Carlton Hotel: Consumer Behavior, Digital Impact, and Analysis

This report provides an analysis of consumer behavior within the context of the Ritz-Carlton Hotel. It begins by examining various factors influencing customer behavior, including cultural, social, personal, and psychological influences. The report then delves into how digital technology is changing consumer trends and the challenges this presents for organizations. It explores how factors such as family lifestyles, economic factors, and online service expectations affect purchasing decisions. The report summarizes the key insights regarding the diverse factors that influence consumer decision-making processes. The report also highlights how digital technology impacts consumer behavior and their expectations regarding online services and home delivery. The report utilizes a combination of primary and secondary research to support its findings.