International Marketing: Ritz Hotel Expansion into Ireland Report

This report delves into the international marketing strategies of the Ritz Hotel, specifically focusing on its potential expansion into Ireland. It begins with an overview of the Ritz Hotel, differentiating between international and local marketing, and outlining the scope and key concepts of international marketing. The report explores the rationale for international expansion, analyzing various market entry routes and evaluating the opportunities and challenges in the Irish market. It then examines the key criteria and selection processes the company should use. The report further discusses the global versus local marketing debate, analyzing the differences in marketing mix elements and approaches. It concludes with recommendations for successful international marketing, considering factors such as political, economic, social, and technological considerations in the Irish market, and suggesting appropriate market entry strategies. The report highlights the competitive landscape and the importance of adapting to local preferences while considering the overall marketing mix.