Ritz Hotel London: Strategic Analysis of Contemporary Hospitality

This report provides a comprehensive analysis of the contemporary hospitality industry through the lens of the Ritz Hotel, London. It includes a company profile, a SWOT analysis outlining the hotel's strengths, weaknesses, opportunities, and threats, and a PESTLE analysis examining the political, economic, social, technological, legal, and environmental factors impacting the organization. The report also discusses the implications of current and potential trends in the hospitality sector, with a focus on sustainability. The analysis considers factors like location, employee quality, luxury preferences, fluctuating demand, increasing competition, government regulations, economic conditions, social attitudes, technological advancements, legal frameworks, and environmental concerns. The study concludes by highlighting the importance of sustainability within the hospitality industry. Desklib provides more solved assignments for students.

THE CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
• Introduction
• Company profile
• SWOT analysis of organisation
• Pestle Analysis of the organisation
• Implications of current and potential trends

INTRODUCTION
• The hospitality industry has various
diversities due to the innovation level at
the organisation, ownership, classification,
grading system leisure facilities, service
levels, future trends, etc.

COMPANY PROFILE
• The Ritz hotel, London is a UK based
hospitality organisation that is located
in Piccadilly, England. It is a Grade II
listed 5 star hotel
• . The owner of The Ritz Hotel London
is Abdulhadi Mana Al-Hajri and it was
established in the year 1906.

SWOT ANALYSIS OF RITZ HOTEL
• The SWOT analysis focuses upon
internal factors that affect and
organisation.
• The SWOT analysis stands for
Strengths, Weaknesses,
Opportunities and threats

CONTINUED..
Strengths
The strengths of Ritz hotel, London
are as follows.
• Presence in the right location
• Employee quality

CONTINUED..
Opportunities
The Opportunities of Ritz
hotel, London is-
• Growing preference for
luxury

CONTINUED..
Weaknesses
The Weaknesses of Ritz
hotel, London is as
follows.
• Providing experience
• Fluctuating demand

CONTINUED..
Threats
• Increasing competition

PESTLE ANALYSIS OF RITZ HOTEL
• The PESTLE analysis is basically an
external analysis of the various
factors that have an impact over an
organisation. The PESTLE analysis
focuses upon various factors like
Political factors, economic factors,
Social factors, Technological factors,
Legal factors and Environmental
factors.

CONTINUED..
Political factors
The political factors that have an impact
over Ritz hotel have been discussed below
• Government regulation and deregulation
• Segregation of political responsibilities
between Different government agencies
• International trade and other treaties
• Political governance systems
• Threat of terrorist attacks

CONTINUED..
Economic factors
The Economic factors that have an
impact over Ritz hotel have been
discussed below
• Employment rate
• Work force productivity
• Level of household income
• Consumer disposable income
• Fiscal and monetary policies
• Inflation rate