Ritz London: Marketing Campaign Analysis Report for Hospitality

This report provides an analysis of Ritz London's marketing campaign, focusing on its objectives, strategies, and outcomes. The campaign aimed to increase brand awareness and customer engagement through innovative methods, including email marketing with interactive elements and targeted messaging. The report outlines the campaign's details, such as the use of email signatures with booking links and social media integration, and the targeting of VIP guests and corporate partners. Furthermore, the report highlights the campaign's results, including a 15% engagement rate at launch and a substantial number of brand impressions. The references include research on marketing communication, customer relationship management in tourism and hospitality, and the development of social media frameworks, providing a comprehensive understanding of the campaign's context and impact.

COMMUNICATION
MANAGEMENT IN HOSPITALITY,
EVENTS AND TOURISM

TABLE OF CONTENT:
Introduction
Purpose and Overview
Campaign details
Result of Campaign
References

Introduction
Marketing campaign is the tool that helps to promote the
products of organization. It uses different type media such as radio,
online platforms, television as well as print media (Hariandja).
It does not totally depend on advertising; it uses many other
methods such as video conferencing. For better understanding of
the topic Ritz London is the best example of hospitality services, it
provides luxurious services to the customers.

Purpose And Overview
Objective:
 To increase the awareness of hotel bookings through their new
suites.
 This campaign includes the custom feature that uses designed
banner for marketing their brand. It directly applies on personnel
email signature that helps to identify their name with great image
of Ritz London (Rahimi and et. al., 2017)

Campaign Details:
With the help of the new suite the communication is get easier with
the innovation of technology as it directly link with the customers.
The New suite that is email signature campaign uses a marketing
banner in the site with email.
 It gives direct booking link that activated on their email signature
which needs a single click.
 It easily target the selective market that means it uses on VIP
guests, corporate partners and other travel agents.
 It uses interactive icon that generate the communication with the
customers through social media channel (Nusair, K., 2020). This
Rocketseed campaign using live and expiry date that gives the
information to the audience that what opportunities are going on.

Result of Campaign:
 It already gives the good result as it achieves 15% involvement
on launch.
 In the past 6 months company already delivered 177k brand
impressions with 12% rate of average click.

REFERENCES
Hariandja, E. S., Moderating Effect of Marketing Communication
on the Relationship between Service Innovation Capability and
Service Excellence in Hospitality Industry-A Conceptual
Framework.
Rahimi, R and et. al., 2017. Customer relationship management
research in tourism and hospitality: a state-of-the-art. Tourism
Review.
Nusair, K., 2020. Developing a comprehensive life cycle
framework for social media research in hospitality and tourism.
International Journal of Contemporary Hospitality Management.

Thank You