Globalization and Business Success: A Case Study of River Island

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RESEARCH PROJECT

TABLE OF CONTENT
 Introduction
 Research aim and objectives
 Literature Review
 Research methodology
 Data analysis and interpretation
 Recommendations & conclusion

INTRODUCTION
 The presentation elaborates on the terms of the
globalization with respect to the driving force related to
the growth and success of the organisation.
 Suitable analysis and findings of all the facts and aspects
have been discussed.
 River Island is a well known fashion brand that conducts
its operation on world wide basis is been considered for
the research work.

RESEARCH AIM AND OBJECTIVES
 To explore the knowledge about globalization
and business.
 To identify the best possible business strategy
for River Island to be successful in the global
market.
 To investigate the impact of globalization for
clothing business.

LITERATURE REVIEW
 According to the view of BEVERLY BIRD AND
CAROL KOPP, (2019), Globalization is an
important element in the success and growth of
the business.
 It is a driven force that tends to revolutionize the
working patterns of River Island.
 As such it requires appropriate command.

RESEARCH METHODOLOGY
Quantitative method
Qualitative method

DATA ANALYSIS AND
INTERPRETATION
Q3. Are you of the opinion that the globalisation will require the
formulation of the effective strategies that can assist in the management of
the changes that are prevailing in the external environment?
Yes 13
No 5
Neutral 2
Q3
Yes
No
Neutral
Total

CONTINUED……..
Q5. Are you of the view point that the trends of the globalisation will
assist the concerned company in the attainment of the growth and
sustainability in the market arena?
Yes 13
No 4
Neutral 3
Yes No Neutral Total
0
5
10
15
20
Q5
Frequency

RECOMMENDATIONS &
CONCLUSION
 Ensure suitable command on all the aspects
and facts of the market environment.
 Must ensure proper training to enrich the
knowledge in a proper manner.
 Ensure suitable research of the market so as
to have better control on all the aspects.

REFERENCES
 Voegtlin, C. and Scherer, A.G., 2017. Responsible
innovation and the innovation of responsibility:
Governing sustainable development in a globalized
world. Journal of Business Ethics, 143(2), pp.227-243.
 Wahyuni, D., 2012. The research design maze:
Understanding paradigms, cases, methods and
methodologies.