Business Environment Analysis of River Island: A PESTLE Presentation

Desklib provides past papers and solved assignments for students. This presentation analyzes River Island's business environment.

Business and the
Business
Environment
River Island London

Content
Introduction
Macro environment
Political factor
Economical factor
Socio-cultural factor
Technological factor
Legal factor
Environmental factor
Conclusion
references

Introduction
River island is a high-street fashion brand situated in London
and has business worldwide including 350 stores. For its
outlets, they want a junior business analyst so they published
the post. There is task in which applicants have to prepare a
presentation of 15 minutes on the business environment in
London. It will include the negative and positive impact of the
macro environment on the organization’s business operations.
Here will be used the PESTLE analysis for this.

Macro Environment
Macro environment include some factors that have negative and positive
impact both on the business operations of the organization (Adegbite,
et.al., 2018). Those are-
• Political
• Economical
• socio-cultural
• Technological
• Environmental
• Legal

Political Factor
• Positive impact of this is that it is
beneficial for analyzing needed
government regulations and offers
stability in the business.
• The negative impact that is faced by the
company is inconsistency in business
and customer base.

Economic Factor
• Positive impact of this is it have good impact
on the profitability and effective purchasing
customer power.
• Negative impact is business of the
organization River Island of economical
environment is the slowdown of economy
that is faced by the River Island (Gupta, and
Gentry, 2018).

Socio-cultural Factor
• In the River island., it is a fashion brand
that have positive impact of this type of
environment by enhanced diversity of the
organization’s product.
• The negative impact it has is robustness in
accepting behavior changes.

Technological Factor
• Positive impact of this is to adopting the new
technologies.
• It is for improving the organization
performance and company’s productivity.
• Negative impact is that company has
operation’s complexity and enhanced costs
(Hamilton, and Webster, 2018).

Environmental Factor
• Positive impact is its seasonal changes that have
impact on product’s demand.
• Negative impact of this is lack of resources and
unavailability of environment operations in
company that have effect on overall business.

Legal Factor
• It is beneficial for reducing inconsistency of
any type in the organization and offers
stability and that are the positive impact.
• Negative impact is legal obligations that
affects time and cost (Pal, et.al., 2018).

Conclusion
There is requirement of considering the different ethical factors
in the company that can bring positive effects on the customer
services and it will be beneficial for effective customer
satisfaction. Through analyzing these above mentioned factors,
many changes and profits at big level can bring in the
organization River Island. This identification described the
positive and negative impact of the various factors in the
business environment.

References
 Adegbite, O.E., Simintiras, A.C., Dwivedi, Y.K. and Ifie, K., 2018. The
organisation business environment. In Organisational Adaptations (pp. 11-26).
Springer, Cham.
 Gupta, S. and Gentry, J.W., 2018. Evaluating fast fashion: examining its micro
and the macro perspective. In Eco-Friendly and Fair (pp. 33-42). Routledge.
 Hamilton, L. and Webster, P., 2018. The international business environment.
Oxford University Press.
 Pal, R., Harper, S. and Vellesalu, A., 2018. Competitive manufacturing for
reshoring textile and clothing supply chains to high-cost environment: A
Delphi study. The International Journal of Logistics Management, 29(4),
pp.1147-1170.