Riverford Organic Farmers: Importance of Organic Food for Health

This report analyzes the importance of organic food for human health, with a specific focus on Riverford Organic Farmers. The research aims to determine the impact of organic food on health, study Riverford's organic food offerings, and identify their strategies for managing human health. The methodology includes primary data collection through questionnaires and secondary data from various sources. The results and discussion section presents findings from the questionnaire, highlighting the importance of organic food for healthy living, its benefits such as being pesticide-free and planet-friendly, and Riverford's methods like promoting food allergy awareness and avoiding chemicals. The report concludes that organic food plays a crucial role in human health and recommends that Riverford Organic Farmers focus on digital marketing, align individual and organizational goals, and improve customer engagement.

Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of the topic.............................................................................................................1
Research aim..........................................................................................................................1
Research objectives................................................................................................................1
Research questions.................................................................................................................1
Importance of research topic..................................................................................................1
Contribution............................................................................................................................2
LITERATURE REVIEW................................................................................................................2
METHODOLOGY..........................................................................................................................3
Primary data collection...........................................................................................................3
Secondary data........................................................................................................................3
Quantitative method...............................................................................................................3
Qualitative method.................................................................................................................3
Resources of data collection...................................................................................................4
Data analysis...........................................................................................................................4
RESULTS/DISCUSSION...............................................................................................................4
Questionnaire..........................................................................................................................4
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Overview of the topic
Organic food includes those factors which are chemical free and also grow by using no
other pesticides. During the production process of organic vegetables and fruits, no chemicals are
used in terms of increasing their size and also ripe them before the time. Further, it is quite
difficult to analyse difference among common and organic foods as they look quite similar in
terms of shape and colour (Zhang and et. al., 2018). In present times, organic food has more
nutrients and also spread awareness among people regarding their health. For this, natural
fertilizers are useful for the organic food like cow manure. Non-organic food which was grown
in the traditional farms are useful for the human faces like fertilizers. Also, food poisoning is
more likely to occur with non-organic foods instead of organic.
Research aim
The main aim of research is “to analyse the importance of organic food over the health of
human beings”. A study on Riverford Organic Farmers.
Research objectives
 To analyse the importance of organic food on the health of people.
 To study about the organic food provided by Riverford Organic Farmers.
 To identify the ways that would be used by Riverford Organic Farmers for managing
health of human beings.
Research questions
 What is the importance of organic food on the health of people?
 Discuss about the organic food provided by Riverford Organic Farmers?
 What are the ways that would be used by Riverford Organic Farmers for managing health
of human beings?
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Importance of research topic
The research topic is important for the company as it leads to offer exact details
considering the retail trends. It is also useful for the company to opt their essential trends and
also improve their overall performance of business undertaking the productivity as well.
Therefore, the topic is important for the new and existing company who are interested to develop
their business in organic food.
Contribution
My overall contribution for this project is to use my research skills considering the time
management, data collection, decision making and so forth in terms of completing the each and
every activity of project in an effective manner. I also gave my timing and efforts for the
effective completion of project.
LITERATURE REVIEW
According to Tiffon, (2018), Organic food refers to the products that are produced,
prepared and processed without the use of chemical. It means organic food production prohibits
the use of chemical pesticides, chemical fertilizers or chemicals preservations. During the
production of organic fruits and vegetables no chemicals are used to increase their size or to ripe
them before time. However, it is difficult to distinguish between common food and organic food
as they look similar in colour and shape. Organic food has great importance on health of human
being as it does not contain any element of toxic chemicals and also not affect the human health
in harmful ways as it contains more vitamins and minerals which keeps the people healthy
(Lesnierowski and Stangierski, 2018).
The nutrients present in organic food can be beneficial in preventing dangerous diseases
like blood pressure problems, heart diseases, migraine, diabetes and cancers. Organic food also
strengths the immunity power of the body. It is best useful for the elders and also better in taste
and is considered beneficial for the glowing skin. Organic foods are certified separately, affixed
and printed with certified stickers. To stay remain healthy, organic food should be taken by the
people as they are healthier than normal food and their taste is also different.
Riverford is an organic farm and UK- wide organic vegetable box delivery company
founded by Guy Singh -Watson in Devon, England, where a vegetable box would be directly
delivered to the doorstep of the customers with locally grown produce. Riverford chooses
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varieties for flavour rather than appearance and delivers earthy vegetables, which improves
storage and taste. The principle behind the organic farming is that it protects natural resources,
such as fresh water and healthy soil and also it encourages wildlife (McBurney and et. al., 2019).
It avoids pollution from artificial chemicals i.e. no use of artificial pesticides and fertilizers. Also
there is no genetically modified ingredients or animal feeds and free from preservation and
colour. Organic is also a gold stamp for animal welfare as they are free to roam and enjoy natural
diet.
According to Gulcin, (2020), Organic food companies used natural herbs and crops grown
with natural fertilizers to produce their food product. Organic food does not contain chemicals
and preservative that make it long lasting and unhealthy. Organic food is rich in nutrients such as
iron, calcium, vitamins and magnesium which help in reduce people health risks and prevent
from various diseases and allergies. They provide variety of organic product according to the
preferences of the customers (Coderoni and Perito, 2020). Also they produce customised product
for the allergic people. Such as some people have allergy to peanut so they produce substitute of
peanut product.
They use various natural herbs, natural colours and organically grown fruits, grains and
vegetables that help serious allergic people to overcome from their disease (Carocho, Morales
and Ferreira, 2018). It improves their immune system, heart conditions, better taste and reduce
poisonous substances in their body. They also use natural techniques of manufacturing and
packaging to produce their product to prevent environment from harmful gases and chemicals so
people can live in pollutions free environment, breath fresh air and live healthy life.
METHODOLOGY
Methodology is undertaken as the prominent process for collective prominent details
regarding topic. There are different types of methodologies which are important for the
accomplishment of each and every goal. Some of them are discussed as underneath:
Primary data collection
On the basis of primary data procedure that is for analysing the details and factors by
analysing their own efforts. It is also gathered at the first time and undertaken as first hand
details where it offers better objectives that are never used and also state by described by
someone else earlier (Baenas and et. al., 2019). There are several ways which are used to collect
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the basis data and from which the well-known technique undertake market survey, observation
and many more.
Secondary data
In regard of this, the data is properly analysed by the researcher from the other sources and
also have effective existence. For this, the suitable use of secondary details with the help of
researcher can be easily generate significant details on the specific topic in an effective way by
offering online sources, newspaper and so forth (Huang and et. al., 2021).
Quantitative method
In this, data trends are being developed in an effective manner in regard of significant
facts, figures and numbers. According to this method, it is undertaken as the easiest for the
collection of data as the investigator collect suitable details and information from the number of
people (Toussaint and et. al., 2019).
Qualitative method
It has been analysed as the effective form of collecting data in regard of gathering
information for having effective details and information. This form of method used in which the
researcher properly understands the prominent concept and overall experiences which is related
with the collection of information (Yilmaz and Li, 2018).
Resources of data collection
There are various sources of data collection that undertake journals, books, publications,
articles and so forth. For this, it is useful for the literature review with the aim of achieving
research objectives by the research questions.
Data analysis
To identify the quantitative collection of data from the frequency distribution and
questionnaire is also effectively applied by the researcher as it does not take prominent time and
also useful for the achievement of prominent outcome (Teigiserova, Hamelin and Thomsen,
2020). For analysing this data, thematic analysis is useful by the researcher and the effective
themes are being developed according to the research questions.
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RESULTS/DISCUSSION
Questionnaire
Q1. As per your opinion, why it is important to consider organic food for having
healthy living?
Frequency
a) Preserve our future 8
b) Contain more vitamins and minerals 7
c) Prevent from dangerous diseases 5
Q2. What are the benefits of having organic food in the life of human beings? Frequency
a) Free of pesticides 9
b) Planet-friendly 7
c) Ample of Antioxidants 4
Q3. As per your research, what are the ways that would be used by Riverford
organic farmers for managing the health of human beings?
Frequency
a) Promoting among those who has allergies from food 8
b) By not using chemicals 12
Theme 1: Importance for considering organic food for having healthy living
Q1. As per your opinion, why it is important to consider organic food for having
healthy living?
Frequency
a) Preserve our future 8
b) Contain more vitamins and minerals 7
c) Prevent from dangerous diseases 5
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Interpretation: From the above graph, it has been analysed that there should be the significance
for undertaking the organic food for having healthy living among the life of human beings. For
this, out of 20 respondents 8 give their statement for preserving their future, 7 goes for contain
more vitamins and remaining goes for prevention from dangerous diseases.
Theme 2: Benefits of having organic food in the life of human beings
Q2. What are the benefits of having organic food in the life of human beings? Frequency
a) Free of pesticides 9
b) Planet-friendly 7
c) Ample of Antioxidants 4
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Interpretation: From the above analysis of graph, it has been identified that there are lot of
benefits of having organic food in the life of human beings that can influence their health factors.
For this, out of 20 respondents 9 goes for free of pesticides, 7 give their statement for plant-
friendly and rest of them goes for ample of antioxidants.
Theme 3: Ways that would be used by Riverford organic farmers for managing the health
of human beings
Q3. As per your research, what are the ways that would be used by Riverford
organic farmers for managing the health of human beings?
Frequency
a) Promoting among those who has allergies from food 8
b) By not using chemicals 12
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Interpretation: From the preceding analysis, it has been analysed that there several ways that
would be used by company for managing the health factors of human beings. For this, out of 20
respondents 8 give their statement for promoting among those who have allergies from food and
rest of them goes for by not using chemicals.
CONCLUSION
From the above discussion, it has been analysed that the organic food plays an important
role in the life of human beings that effectively describe the specific business objectives which
are important for the growth of company. For this, the updated technology and new resources are
also used by company considering the trends that leads to create more competitive business
environment. There is the proper analysis of different general activities which are being
organised by quantitative research and primary method undertaking the suitable use and framing
of questionnaire for analysing the response in an appropriate manner.
RECOMMENDATIONS
From the above discussion, it has been recommended to company which is related with the
role of organic food in the life of human beings and also make their services more techno-
friendly. For this, some of the recommendations are discussed as:
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 The marketing team of Riverford organic farmers needs to focus on the digital platforms
and execution of plan by undertaking the AI resources that tends to create effective
development of business and offer proper opportunities.
 Suitable alignment of individual and organisational goals is essential for respective
company as it is helpful to develop suitable objectives with prominent level of vision and
mission.
 It is also recommended to Riverford organic farmers to develop the proper understanding
of business priorities and strategy so that there is effective growth and development of
cross-functional experience.
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REFERENCES
Books and Journals
Baenas, N and et. al., 2019. Industrial use of pepper (Capsicum annum L.) derived products:
Technological benefits and biological advantages. Food chemistry, 274, pp.872-885.
Carocho, M., Morales, P. and Ferreira, I.C., 2018. Antioxidants: Reviewing the chemistry, food
applications, legislation and role as preservatives. Trends in Food Science &
Technology, 71, pp.107-120.
Coderoni, S. and Perito, M.A., 2020. Sustainable consumption in the circular economy. An
analysis of consumers’ purchase intentions for waste-to-value food. Journal of Cleaner
Production, 252, p.119870.
Gulcin, İ., 2020. Antioxidants and antioxidant methods: An updated overview. Archives of
toxicology, 94(3), pp.651-715.
Huang, Y and et. al., 2021. Insights into the microbial degradation and catalytic mechanisms of
chlorpyrifos. Environmental Research, 194, p.110660.
Lesnierowski, G. and Stangierski, J., 2018. What's new in chicken egg research and technology
for human health promotion?-A review. Trends in food science & technology, 71,
pp.46-51.
McBurney, M.I and et. al., 2019. Establishing what constitutes a healthy human gut microbiome:
state of the science, regulatory considerations, and future directions. The Journal of
nutrition, 149(11), pp.1882-1895.
Teigiserova, D.A., Hamelin, L. and Thomsen, M., 2020. Towards transparent valorization of
food surplus, waste and loss: Clarifying definitions, food waste hierarchy, and role in
the circular economy. Science of The Total Environment, 706, p.136033.
Tiffon, C., 2018. The impact of nutrition and environmental epigenetics on human health and
disease. International journal of molecular sciences, 19(11), p.3425.
Toussaint, B and et. al., 2019. Review of micro-and nanoplastic contamination in the food
chain. Food Additives & Contaminants: Part A, 36(5), pp.639-673.
Yilmaz, B. and Li, H., 2018. Gut microbiota and iron: the crucial actors in health and
disease. Pharmaceuticals, 11(4), p.98.
Zhang, Y and et. al., 2018. A review of the extraction and determination methods of thirteen
essential vitamins to the human body: An update from 2010. Molecules, 23(6), p.1484.
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