INF206 - Riverland Library: Social Media Proposal for Future Growth

This report presents a social media proposal for Riverland Library, a small regional/rural public library aiming to enhance community engagement and marketing through social media. The proposal includes a brief background, an overview of social media use in similar organizations like Berri Barmera Library and Waikerie Library, and suggestions for improving the existing Facebook page. It also describes and justifies the use of Sendible for external marketing and communication, and Empuls for internal information management. The ongoing activities section suggests segmenting goals into achievable daily tasks. The proposal aims to provide a comprehensive strategy for Riverland Library to effectively utilize social media platforms to achieve its mission of community engagement, lifelong learning, and creativity.

Social Media Proposal

Table of Contents
BRIEF BACKGROUND.................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of using social media in similar organization.............................................................3
How social tools can be used internally in the organizations......................................................4
Suggestions for the existing Facebook page of the organization.................................................5
Justification and description of social platforms for external marketing and communication....6
Description and justification of the social platform for internal information management........7
Ongoing activities........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

BRIEF BACKGROUND
Currently, social media platform has been proven highly effective in context of emerging
businesses from all aspects. It is playing crucial role in reaching large number of audience
(Cormier & Cushman, (2021). The present study revolves around the Riverland library. This is a
public library that assures potential focus over community engagement. The library does not
have efficient presence at the social media platform. This proposal will highlight the social
media proposal in context of Riverland library. The proposal will shed a light over the use of
social media platform by the similar organizations. Also, the ways in which social medial tool
can be used by the library will be described. Along with this, suggestion over improving the
existing social media presence of library will be made. The appropriate recommendations in
context of adopting social media tools for external and internal management will be described in
the proposal. Also, appropriate justification will be made for selecting appropriate social tools.
MAIN BODY
Overview of using social media in similar organization
Libraries are effectively using social media platform that enable them to communicate
about their services and helps in highlighting about their collection. Followers that grows on
social media leads to increase the reach of libraries. Large number of people have effective
interest in terms of reading the books. Thus, social media presence of libraries helps in attracting
such people within highlighting the collection that has been developed by the libraries. It has
been found from various studies that, libraries that used social media presence has reached large
number of audience and often gets benefit in context of increasing the interaction with the
customers. Social media platform helps in reaching the major organizational goal. The main
motive of library in entitled within developing the effective information for the readers. It
provides wide scope to the readers in terms of gaining knowledge from the books (Yahia, Al-
Neama & Kerbache, (2018). In case, the customers are unaware about the presence of library
then there is no sense of having effective collection. Therefore, it is highly important to
encourage the presence of library over the social media platform. Using social media platform in
effective manner helps in creating effective interaction and often helps in reaching the main
motive. Here is the example of libraries that are using social media platform:
Berri Barmera Library

This library is situated in Australia. It has been found from various studies that, Berri
Barmera library is providing platform to the readers in order to share their knowledge. This
library is using social media platform in effective manner and that is enabling library in context
of reaching large number of audience. Instagram and Facebook has been used by library as their
social tools. Regular update in regards to new collection has been made over Instagram and
Facebook Berri Barmera Library service, (2022). As a result, readers becomes aware about the
collection of the library and gets interact with the library. Often, library has developed its own
app where readers can read books at online platform. Thus, this leads to full-fill the satisfaction
level of the client and encourage them to read more books as comfortability has been assured to
them. Thus, using social media tool has been proven highly effective for Berri Barmera Library.
Waikerie Library
This library is using the Twitter and Facebook as social media tool. Page has been created
over both the apps and regular updates has been made over the pages. Also, comments and
opinions of the customers have been taken in consideration and this helps in maintaining
satisfaction level of customers and often crates effective interaction among the customers and
library. Tweets of the customers has been reviewed on regular basis that creates the spirit of
making tweets in customers WAIKERIE LIBRARY & VISITOR CENTRE, (2021). Thus, in this
manner Waikerie library has effectively managed its social media presence and attracting large
number of customers that is increasing the reach of libraries.
How social tools can be used internally in the organizations
Social media tools are effective in order to increase the engagement of people and
establish better communication among them. With the help of new technology and various social
media platforms the organization may be able to enhance the coordination between employees
and increase their engagement towards the business (Greenhow, & Chapman, (2020). Employees
are generally using social media tools in their personal lives in order to share their personal
information to their friends and family. A same type of environment can be created in the
management in order to provide a better work experience to the employees. It may be useful in
order to coordinate effectively with the employees and build strong bonds with them.
These platforms may be useful for the information and document management if the
organization. It may be helpful in sharing the valuable documents on these platforms. The

employees may be able to share the crucial information appropriately which may be useful in
order to enhance their current performance of the library. These aspects are beneficial for the
organization in order to organize their work efficiently and gain competitive advantage. With the
help of new technology, the employees may be able to improve their overall experience in the
organization. It may be useful for the management to provide appropriate training to the staff
with the help of these social media tools. It can be helpful in order to enhance the performance of
the employees and improve their current personal and professionals skills. These skills may be
useful for the employees to gain better understanding of their job role and achieve success in the
organization. It will be helpful in overall development of the staff members which is useful in
order to improve the quality of work produced by them. By using these platforms, the
management may be able to enhance their internal environment and increase the overall
productivity of the business.
Suggestions for the existing Facebook page of the organization
Riverland Public Library may prepare effective strategies in order to enhance the
presence of the library on Facebook. The management may post relevant and attractive content
on their Facebook page in order to increase engagement of customers towards the library. It may
be useful in order to create awareness among the consumers about the library and increase their
interest in practices conducted by the business (Manago & et.al., (2022)). It will provide better
assistance to the library ion order to gain better response from the customers and improve its
current popularity in the market. The library may post informative videos and provide a better
experience to the customers in order to generate better awareness among the customers. The
library may work upon its interface on Facebook and develop better profile for attracting people
towards the business and increase the visitors of library.
Riverland Public Library may be able to improve their stability by effectively promoting
their business on the social media platform. It can improve the current image of the library
among the consumers and provide a better experience to them for visiting the library. The
organization may use different analytical tool in order to monitor the engagement of customers
on Facebook. It can help in improving their efforts towards developing a better profile and
provide people with better content for increasing their satisfaction levels. Facebook is one of the
most popular social media platforms out there and consumers actively surfing through daily

posts and videos (Sánchez-Casado, Artal-Tur & Tomaseti-Solano, (2019)). The library may
provide better assistance to the library in order to gain competitive advantage and grow in the
industry.
Justification and description of social platforms for external marketing and communication
Riverland Public Library can use Sendible as their social media tool in order to manage
their external marketing and communication appropriately. It is a management tool especially
build for the agencies or organization with several clients to handle. It is helpful in order to
manage the needs of the key stakeholders of the organization and organize their data accurately.
The library may be able to enhance their overall client handling system with the help of this tool
which may simplify the process of communication for the management (Emerick, Caldarella &
Black, (2019)). It provides various options to the organization in order to customize their
dashboard according to their needs and have a better management of their external members. By
using these services appropriately, the management can bring a better system in their library for
increasing the efficiency of performing certain tasks and gaining a better output.
Sendible provides advanced automation to the organization which is useful to evaluate
the needs of clients and establish better communication between them and the organization. It is
a useful social media tool which increases accuracy of the library for having a positive impact
over the external marketing activities of Riverland Public Library. The tool may provide
advanced services to the organization which can be useful in developing better output for the
company and increasing their growth opportunities in the business environment. The
organization may be able to get competitive advantage with the help of this tool and improve the
overall productivity of the business. This tool can increase the accuracy of the business in
managing the data of their clients and better relationships with them which may enhance the
overall outcome of the business. It can provide assistance in the marketing activities of Riverland
Public Library by coordinating with the stakeholders which may simplify the communication
process. It may create better chances of the organization to increase their efficiency in the work
environment.

Description and justification of the social platform for internal information management
The social media tool which can be beneficial for the organization for managing their
internal practices is Empuls which is effective in better culture of peer recognition in the
organization. It may be helpful in increasing the engagement of employees by achieving better
rewards and recognition on the basis of their contribution to Riverland Public Library. It helps in
establishing effective communication between the staff members in order to ensure proper
coordination and collaboration between them. It is important for the library to manage the
satisfaction levels of their employees in order to increase their contribution towards the business
practices. The organization may gain benefit with the help of this practice as the employees may
be able to cooperate with their peers and motivate each other for increasing the productivity of
the overall business.
Empuls is considered as suitable for the library to increase manage the internal
information of the organization appropriately. The employees may be able to share valuable
information with the help of this tool and connect with their other employees for having a better
impact on sustainably of the company (Ahmed & et.al., (2019)). It may have a positive impact on
the performance of the employees which may help in improving the overall success of the library
in the market. The company may be able to provide better customer service to the consumers and
have a better impact on Riverland Public Library. It can help in reducing pressure from the
employees and help the business to gain advantage. It may creative a better work culture for the
staff members and increase their productivity to gain better opportunities to grow in the library.
It may be useful for the company to effectively reach their objectives and increase accuracy of
their outcomes.
Ongoing activities
Riverland Public Library can segment the goals into small achievable daily tasks which
may be beneficial for the staff members to fulfil and enhance outcome of the organization. It can
be useful for the staff for improving their work experience and complete the tasks efficiently.
With the help of this practice, the management and the volunteers may be able to create a better
system of conducting the business practices and achieving the desired results which are
important for growth of the business.

The library can take regular feedbacks from the customers for making effective changes
in their current strategy and the workplace for increasing efficiency of the business. It can
provide a better experience to the customers by fulfilling their wishes and improving their
experience. This practice may be useful for the library to enhance their customer response and
increase their engagement towards Riverland Public Library. With the help of regular feedbacks,
the management may be able to provide a better experience to the customers and increase their
satisfaction levels (Martín-Rojas, Garrido-Moreno & García-Morales, (2020)). The management
may establish better communication with the staff members in order top increase their
motivation towards the work. It may help the library to provide support to them in order to
improve their performance and increase the sustainability of the library in the market. With the
use if effective communication the library may be able to create better impact on the employees
and increase their overall productivity.
CONCLUSION
The above presented social media proposal has concluded that, social media platform
plays vital role in reaching the large number of audience. Also, it plays important role in
communicating about the organization with the customers. The proposal has highlighted the
importance of using social media platform for Riverland library that leads to increase the reach
of library. Also, ways in which existing social media presence can be enhanced has been
highlighted. Furthermore, appropriate recommendations along with the justification has been
described in the proposal. Thus, the final conclusion that has been arrived is that social media
presence creates effective interaction among audience and organization.

REFERENCES
Books and journals
Ahmed, Y. A. & et.al. (2019). Social media for knowledge-sharing: A systematic literature
review. Telematics and informatics. 37. 72-112.
Cormier, M., & Cushman, M. (2021). Innovation via social media–The importance of Twitter to
science. Research and Practice in Thrombosis and Haemostasis. 5(3). 373.
Emerick, E., Caldarella, P., & Black, S. J. (2019). Benefits and distractions of social media as
tools for undergraduate student learning. College Student Journal. 53(3). 265-276.
Greenhow, C., & Chapman, A. (2020). Social distancing meet social media: digital tools for
connecting students, teachers, and citizens in an emergency. Information and Learning
Sciences.
Manago, A. & et.al. (2022). Social media as tools for cultural change in the transition to
adulthood. Cultural methods in psychology: Describing and transforming cultures, 146-
173.
Martín-Rojas, R., Garrido-Moreno, A., & García-Morales, V. J. (2020). Fostering Corporate
Entrepreneurship with the use of social media tools. Journal of Business Research. 112.
396-412.
Sánchez-Casado, N., Artal-Tur, A., & Tomaseti-Solano, E. (2019). Social Media, Customers'
Experience, and Hotel Loyalty Programs. Tourism Analysis. 24(1). 27-41.
Yahia, I. B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce
in social media platforms: Importance of trust, social support and the platform perceived
usage. Journal of Retailing and Consumer Services. 41. 11-19.
Online
Berri Barmera Library service, 2022. [Online] (Accessed through)
<https://www.zoominfo.com/c/berri-barmera-library-service/426417789>.
WAIKERIE LIBRARY & VISITOR CENTRE, 2021. [Online] (Accessed through)
<https://southaustralia.com/products/riverland/information-services/waikerie-library-
visitor-centre>.