Strategic Business Plan for RiverRocks: Market Analysis and Growth

This report provides a detailed business plan for RiverRocks, a prominent UK bookstore chain facing competitive challenges. It begins with an industry overview, highlighting the UK's strong position in the publishing sector and market trends, including the rise of e-commerce and changing consumer preferences. The report then analyzes RiverRocks' background, current market position, and competitive landscape using PESTLE and Porter's Five Forces analyses. Primary research, including a survey of 100 customers, reveals insights into customer preferences, spending habits, and satisfaction levels. The business plan proposes strategies such as product diversification, international market expansion, and refinancing to ensure long-term survival. The report also includes financial plans, key performance indicators (KPIs), and an assessment of key risks. The conclusion offers recommendations for RiverRocks to strengthen its market position and achieve sustainable growth. This document is available on Desklib, a platform offering AI-based study tools and resources for students.