This report presents a comprehensive strategic analysis of Riverwood Integrated Logistics, a Singapore-based company providing customized logistics solutions. The analysis begins with an introduction to strategic management concepts and the role of logistics in business. It then delves into Riverwood's background, mission, and values, followed by an external organizational analysis using PESTLE, VUCA, and Porter's Five Forces frameworks. This section examines political, economic, social, technological, legal, and environmental factors, as well as the impact of volatility, uncertainty, complexity, and ambiguity on the company. The internal organizational analysis explores Riverwood's strategic capabilities across its service areas (retail, freight, industry sector, warehousing, moving, and e-commerce). A SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats. The report concludes by highlighting how external and internal factors combine to create management challenges and provides recommendations for strategic improvements.