RMIT BUSM3322 Marketing Plan: Chick n Beer Business Proposal 2019

This document presents a comprehensive marketing plan for a 'Chick n Beer' business, proposing to open in Australia. The plan includes a detailed market analysis, identifying primary and secondary research sources, and analyzing the results to understand customer preferences and market trends. It explores macro and micro environmental factors, such as economic conditions and competition, and their potential impact on the business. The plan also outlines a marketing strategy, including target market identification, pricing, location, product, and promotional strategies. Furthermore, the document incorporates secondary research data from sources like IBISWorld, analyzing industry performance, life cycle, and outlook. The research findings conclude the growing demand for Korean food in Australia, particularly among young people, and suggest the effective use of digital marketing for sales and customer awareness.