This project investigates the critical issue of road crossing safety, particularly in developing countries like Bangladesh, where pedestrian fatalities are disproportionately high. The research examines the global context of road traffic injuries (RTIs), highlighting the vulnerability of pedestrians and the need for improved safety measures. The study delves into the specific challenges faced in Bangladesh, including heterogeneous traffic, rapid urbanization, and inadequate pedestrian infrastructure. It reviews existing literature on factors influencing pedestrian behavior, such as traffic attractors, economic status, and knowledge gaps. The project aims to evaluate the effectiveness of various active and passive protection measures, including speed management, traffic calming, and pedestrian fencing, in promoting safe road user behavior. The research emphasizes the need for evidence-based recommendations tailored to the local context and considers the transferability of solutions from developed to developing countries. The project seeks to provide insights into improving pedestrian behavior and reducing road accidents by introducing evidence-based recommendations for pedestrian behavior improvement while crossing highways.
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