Roadside Petroleum: Marketing Mix Strategies and Long-Term Goals

This report provides a detailed analysis of Roadside Petroleum's marketing mix, focusing on the four Ps: Product, Price, Place, and Promotion. The report explains how Roadside Petroleum's strategies for each 'P' align with its long-term business goals. The product strategy focuses on creating, manufacturing, and utilizing energy sources based on customer needs, with a three-step approach involving operational improvements, asset optimization, and expansion of energy potentials. The pricing strategy considers external factors and government regulations, aiming to provide easy customer access while maximizing free cash flow. The place strategy emphasizes a worldwide distribution network, a well-organized website, and service stations. The promotion strategy uses various media channels, including billboards, social media, and fuel stations, to enhance brand value and product visibility. The report references relevant academic sources to support the analysis, providing a comprehensive overview of Roadside Petroleum's strategic marketing approach.

Running head: STRATEGIC DEVELOPMENT
Introducing Strategic
Marketing
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Table of Contents
Marketing mix of strategies (4Ps)....................................................................................................2
Product.........................................................................................................................................2
Price.............................................................................................................................................2
Place.............................................................................................................................................2
Promotion.....................................................................................................................................3
References........................................................................................................................................4

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Marketing mix of strategies (4Ps)
Marketing mix of Roadside Petroleum explains its marketing strategy by analyzing the company
that covers 4Ps such as, product, price, place, and promotion. It elaborates the distribution,
advertising and pricing strategies used by Roadside Petroleum that aligns with the company’s
long-term strategy.
Product
Roadside Petroleum is determined to be one of the leading oil and gas companies across the
world. The company operates its business within two major streams downstream and upstream.
According to the needs of the customers, Roadside creates, manufacturers and uses these sources
of energy. The company follows 3-step strategy such as, improvements of operations,
optimization of assets and disclosing and expanding several energy potentials (O’Neill, Sohal &
Teng, 2016). Roadside has got its business potential all over the world in the following
categories such as LNG, gas, lubricants, retail along with commercial and industrial products.
All these provide insight into the marketing mix strategy of Roadside.
Price
Based on the pricing strategy of Roadside Petroleum it can be seen that the external factors
control the price of the products. The prices of the products are highly regulated by the
government, as it is a petroleum, oil and gas company. As per the pricing strategy the company
sets out the prices of the products economically for providing easy access to customers.
However, the final prices are always set and revised by the Australian Government (Deng &
Yang, 2015). As a result, the company is working hard to boost the e-payment option on card
payments and gas stations. Roadside is making appropriate choices for finance as it tries to
maximize its free cash-flow in order to become flexible to changing pricing policies.
Place
Roadside Petroleum has implemented various steps to maximize its worldwide operations.
Through a well-designed and highly innovative distribution network, it delivers its products in
every corner of the world. This clearly states that the company actively follows and implements
efficient distribution strategy. The company’s website is well-organized that carries appropriate
information regarding the company (Linnenluecke, Meath, Rekker, Sidhu & Smith, 2015). It

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possesses sections assigned for investors where all financial data are made available in detail. In
order to increase its consumer base, it has opened service stations in many convenient stores for
better outcomes. Moreover, the retail network of Roadside has enhanced easy distribution
strategy that resulted in growth in the global market.
Promotion
Roadside follows an effective promotional strategy by using billboards, print, social media,
websites and television in order to promote its brand. The company also implements a
progressive approach by building fuel stations for hydrogen-run vehicles at different places for
minimizing air pollution. It also makes efficient use of advertising strategy by using petrol
pumps and gas stations to advertise its products (Hussain, Rigoni & Orij, 2018). This strategy
results into an increase in brand value and enhances product visibility within the market. In
Roadside’s portfolio the garages and car services promote the brand by presenting different
products. This gives a clear insight into the promotional strategy of Roadside Petroleum.

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References
Deng, P., & Yang, M. (2015). Cross-border mergers and acquisitions by emerging market firms:
A comparative investigation. International Business Review, 24(1), 157-172.
Hussain, N., Rigoni, U., & Orij, R. P. (2018). Corporate governance and sustainability
performance: Analysis of triple bottom line performance. Journal of Business
Ethics, 149(2), 411-432.
Linnenluecke, M. K., Meath, C., Rekker, S., Sidhu, B. K., & Smith, T. (2015). Divestment from
fossil fuel companies: Confluence between policy and strategic viewpoints. Australian
Journal of Management, 40(3), 478-487.
O’Neill, P., Sohal, A., & Teng, C. W. (2016). Quality management approaches and their impact
on firms׳ financial performance–An Australian study. International Journal of
Production Economics, 171, 381-393.