Roast Cafe: Business Performance and Managerial Strategies Report

This report analyzes the business performance of Roast Cafe, established on December 24, 2015, under Dye PTY Ltd. The report covers the owner's situation, the restaurant's performance, and future expectations, including redevelopment plans and catering service expansion. It explores the importance of managerial menu planning in consultation with chefs for franchise restaurants, considering geographical location, market demands, and opportunities like Monday night buffets and chef specials. The report also addresses the planning and organization of special functions, such as wedding receptions, emphasizing the need for seasonal food selection and customer preference considerations. The report concludes with references to relevant books and journals in the field of business management and restaurant operations.

Owner Statement

Table of Contents
How and when the restaurant established? .....................................................................................3
What are owners' situation?.............................................................................................................3
How the restaurant performed? And future expectation..................................................................3
Why franchise restaurant need the manager planning menus in consultation with Chefs?
Additional menu?.............................................................................................................................4
How the manager planning menus in consultation with Chefs?......................................................4
What is the situation of planning and organising special functions?...............................................4

How and when the restaurant established?
For this assessment, “Roast Cafe” was established on 24th December, 2015 under name
of Dye PTY Ltd with support of the ABN 21 612 955 115. This standard is a formal procedures
which is important to commence new restaurant in the new location of the Mandurah. This
area/location have almost 20 Asian restaurant with its availability to do business. In an Australia,
Mandurah is most popular places in the region of WA and also this restaurant is located in front
of the Cruise. As, this cruise is close to the Mandurah performing arts centre taking an advantage
of a special events which has almost 800 seats to watch an event. The location of this restaurant
which is around Mandurah broad-walk, in which the special events are being conducted by firms
or council of the Mandurah. This restaurant was founded under an agreement with support of
proper procedures.
What are owners' situation?
I live in this city and which is the four hour drive to the shop location. In regards to this,
owner is in need to someone to manage and control operation of this business on basis of skills &
capabilities. Parents of mine are busy on admin side and also due to the medical reason, I can
only have consultation for them. Before starting of this restaurant, I have decided to continue my
degree course for completion of this last semester which would assist me in more performance of
the business apart from a working experiences. During my education, I only worked in kitchen to
learn some of the skills to cooks some of the fresh foods or vegetables. Also, I also get more and
more knowledge on buying and supplies of the food or vegetables etc., for the kitchen and led an
effective suppliers.
How the restaurant performed? And future expectation
After an opening of the restaurant, business is running perfectly and more traffic of the
customer is coming which is the reason why business is going redevelopment process. In coming
year's of business, additional foot traffic is only expecting that means an additional rise in sales
of this restaurants. In the Mandurah broad-walk, redevelopment and also future project will be
get done and with help of which more and more foot traffic is expected to this business firm. An
additional broad-walk special events would assist in increment of a business sales. “Roast Cafe”
are expected to increases the catering services by adding of a more catering services with help of
adding food items. Roast have an option to offers to the customer's an additional menu at an

affordable prices. Th owner of this restaurant is required to overview all development in an area
of Mandurah to increases the business sales.
Why franchise restaurant need the manager planning menus in consultation with Chefs?
Additional menu?
Roast cafes needs a manager with the perfect skills to plan the menu or changes it to
report & recommend the franchisor to add more foods in special menu of this restaurant. To get
more customer or increases an additional special menu, this will proven necessary to judge or led
checking of the geographical location, markets, demands of the food of that localities and also
need to take correct advantage of an opportunities. Currently, Roast cafe of the Mandurah has
special menu which has no comparison to other restaurant in the same localities. Also, Roast cafe
offers Monday night buffet in which some of the dishes are not mentioned in their special menu.
Also, Roast cafe offers chef Sunday special, in which food are being prepared by chefs which
has both tastes or flavours.
How the manager planning menus in consultation with Chefs?
Roast cafes is known for its quality of the foods and also creativity which they does in
providing food to their respective customer's such as special menu or premium menu, in which
they can consults the chef in suggesting of the food which can be added to the menu. Roast cafes
must offers on Monday buffet system, in which necessary to check availability of the customer's
presence in the restaurants. Special menu must have courses of 5 different dishes and one dish
based on chef priorities to be offered to the customer at a particular point of time. After delivery
of the services customer feedbacks can be taken to adapt change scenario of menu to be offered.
Once, this an entire would be complete another task is to promote offering on the social media
such as twitter, Facebook etc. This is taken to promote the services into the defined period of
time.
What is the situation of planning and organising special functions?
In this Roast Cafes, a wedding reception function will be led and also which has 150 plus
guests on the second floor of this restaurant. In this, managers of the roast cafes have to be think
on planning or developing the food menu which will be consists of seasonal foods such as
climatic consideration along with understanding of the customer choice or measures to led an
effective decision making on planning of the menu to deliver best and 100 percent to the

customer at a given point of time. In this responsibilities is to make services more profitable to
be taken into care by this manager to make services defined or adaptable.

REFERENCES
Books & Journals
Schlosser, F., 2015. Identifying and differentiating key employees from owners and other
employees in SMEs. Journal of Small Business Management. 53(1). pp.37-53.
Beuscart, J. S., and et. al., 2016. Reactivity without legitimacy? Online consumer reviews in the
restaurant industry. Journal of Cultural Economy. 9(5). pp.458-475.
Kukanja, M., and et. al., 2016. Influence of managers' demographic characteristics on CSR
practices in the restaurant industry: the case of Slovenia. Tourism and hospitality
management. 22(2). pp.151-172.
DiPietro, R. and Bufquin, D., 2018. Effects of work status congruence and perceived
management concern for employees on turnover intentions in a fast casual restaurant
chain. Journal of Human Resources in Hospitality & Tourism. 17(1). pp.38-59.