Analysis of Robomaid4u: Marketing Strategy, Product Line and Mix

This essay provides a comprehensive marketing analysis of Robomaid4u, a powerful automated vacuum cleaner. It examines the product's unique features, such as its sensor-guided navigation, 27-degree cleaning angle, and waterproof design. The analysis covers the product's placement within the advanced vacuum cleaner category, emphasizing the importance of branding elements for market recognition. The essay also discusses the warranty coverage, service-marketing aspects like intangibility, inseparability, perishability, and variability, and the distribution strategy involving online platforms and potential retail stores. Furthermore, the essay touches upon the product line and mix, highlighting how Robomaid4u differentiates itself from traditional vacuum cleaners through its advanced technology and automated functionality.

Running head: MARKETING
MARKETING
Name of the Student
Name of the University
Author Note

1MARKETING
The following product selected for this assignment is the Robomaid4u, a powerful
automated vacuum that performs action every 60 seconds. It is a powered by sensors that would
automatically guide the object around the house to clean. Robomaid4u is designed with the latest
technology that would allow it to automatically detect dirt through its sensors that would alert the
robot to clean more. Unlike other automated vacuums, the Robomaid4u is made in such a way
that it functions at a 27-degree angle that would allow it to clean dust and debris from any angle.
The product is also full waterproof and it works on any kind of floor, whether it is wood, marble,
mosaic or such (Bernard & Fort, 2015) The Robomaid4u’s suctions is so powerful that is draws
the dust particles and transfers them straight to the inbuilt bin. The filter catches 99% of the dust
and debris particles known and cleans the entire house.
Product line refers to a group of items or products that are related because they function
more or less the same way. Product mix on the other hand refers to the assortment of the line of
products that are particular to the seller (He et al., 2014). It terms of the Robomaid4u, the
product would not fall under the category of normal vacuum cleaners but in the list of the
advanced vacuum cleaners. Though the products function is similar to that of normal vacuum
cleaners, as it is not operated manually, it has a higher demand in the market.
However despite the positive aspects of the product, the branding elements would also
play major role in the promotion of the product. If there is a brand identity then the product
would be more recognizable. The image of the brand matters, as the customers normally trust the
brand name even if a new product has been launched. Packaging plan towards the product can be
set up that would have different results. It would also result in a flow chart for the business
which would allow measures for the plans.

2MARKETING
In terms of warranty, the Robomaid4u is cover for 2 years against the fault of the
manufacturer. This warranty is also applicable within the country the product is brought from.
However that being said, the claims will not be taken under consideration if they are not
registered. When looking at this from a service-marketing viewpoint, the intangibility of the
product is that it can be used before purchase. Inseparability refers to the availability of the
product at different locations. Perishability where the vacuum product can be sold at a different
date if it is not sold immediately and variability where the product tend to be processed and
quality assured which would lead to a consistent line of products (Gummesson, 2014).
Robomaid4u distribution strategy allows it to be located in multiple locations across the
country. Not only the product is available at online shopping sites such as Ebay or Amazon but
also the products are available at the company’s own website from where it can be bought online
(Schmidt et al., 2016). The company is also planning to include it in stores so that it would be
available to a wider range of customers.

3MARKETING
REFERENCES
Bernard, A. B., & Fort, T. C. (2015). Factoryless goods producing firms. American Economic
Review, 105(5), 518-23.
Gummesson, E. (2014). Productivity, quality and relationship marketing in service operations: A
revisit in a new service paradigm. International Journal of Contemporary Hospitality
Management, 26(5), 656-662.
He, Y., Lai, K. K., Sun, H., & Chen, Y. (2014). The impact of supplier integration on customer
integration and new product performance: the mediating role of manufacturing flexibility
under trust theory. International Journal of Production Economics, 147, 260-270.
Schmidt, M. C., Kolodinsky, J. M., DeSisto, T. P., & Conte, F. C. (2016). Increasing farm
income and local food access: A case study of a collaborative aggregation, marketing,
and distribution strategy that links farmers to markets. Journal of Agriculture, Food
Systems, and Community Development, 1(4), 157-175.