Marketing, Advertising, and Communication Plan for Robot Startup Firm

This report provides a marketing, advertising, and communication plan for a robot startup business focused on delivering robots for home use. It identifies potential issues and challenges that the business might face, including resource allocation, cooperation and coordination within the workforce, maintaining a positive organizational culture, and adapting to changes in consumer behavior. The report emphasizes the importance of effective market research to understand consumer preferences and mitigate the risk of failure. It suggests that managers need to address these challenges proactively to ensure the successful implementation of the business plan.

Resit Assessment

6. Marketing, Advertising and Communication
In respect to the provided business plan that relates to the start-up of a business that
engages its operational tasks in respect to delivering robots for home use. For the given business
plan appropriate marketing, as well as advertising plan, is being set up in response to better
implementation of planned strategies. However, due to high market uncertainties and
complexities faced in a business environment, there are several factors that need to be taken care
of for being at the senior-most position at the respective business. Following are various issues
that can be taken into consideration while developing the respective business firm (Go, Kang and
Suh, 2020);
 Resource allocation: In this element, there might be an issue related to resource
allocation. With the fact that there might be changes need to be encountered by business
manager and therefore, can be an issue in regards to effective financial management. This
might create an issue that can result in ineffective working produced in respect to
implement the stated business plan.
 Cooperation and coordination: Due to high complexities in business environment, there
could be a significant issue faced by the business manager in respect to maintaining
coordination and cooperation in the workforce. Therefore, it could lead to unproductive
working in the corporate firm. In addition to this, it could also lead to wastages of
resources in form of disputes or conflicts in the operational firm.
 Organisational culture: Maintaining positive organisational culture can also be an issue
or challenge which might be faced in terms of implementing the business plan. For the
reason being, it could be stated that due to external forces could influence the positive
working environment of the business firm. This furthermore, explores an issue which
needs to be taken into consideration by management firm in terms of effective
implementation of start-up business plan.
 Changes in consumer behaviour: With the fact that due to significant changes in
consumer behaviour the given business plan and related strategies can result in complete
failure. In inclusive of the issue, managers of the firm need to take care of changes in
consumer behaviour through effective market research policy. This will develop better
understandings of business market and would lead to the success of business plan being
derived (Murphy, Gretzel and Pesonen, 2019).

References
Go, H., Kang, M. and Suh, S.C., 2020. Machine learning of robots in tourism and hospitality:
interactive technology acceptance model (iTAM)–cutting edge. Tourism Review.
Murphy, J., Gretzel, U. and Pesonen, J., 2019. Marketing robot services in hospitality and
tourism: the role of anthropomorphism. Journal of Travel & Tourism Marketing, 36(7), pp.784-
795.