Exploring the Role of Robots in Hotel Room Service

This report provides a comprehensive analysis of the integration of robots in hotel room service. It begins with an introduction highlighting the technological advancements and the author's background in hospitality management. The report then delves into a SWOT analysis, evaluating the strengths (e.g., innovation, customer experience), weaknesses (e.g., high maintenance, lack of quality service), opportunities (e.g., attracting customers), and threats (e.g., technical errors) associated with using robots. A competitive advantage section emphasizes innovation, speed, and error reduction. The marketing mix is outlined, covering product, price, place, and promotion strategies. The report also includes investment and financing details, concluding that innovation is crucial for hotels to gain a competitive edge, and that robots can establish a unique selling proposition (USP). The report emphasizes the importance of robots in enhancing the guest experience and driving business innovation.