Contemporary Hospitality Industry Analysis: Rocco Forte Hotels Report

This report provides a comprehensive analysis of Rocco Forte Hotels, a British hotel group, examining its external environment using PESTLE analysis and its internal capabilities through SWOT analysis. The report delves into the impact of external factors on managerial decision-making, highlighting opportunities and threats. It also explores current and future trends within the hospitality industry, emphasizing the significance of sustainability and its implications for businesses like Rocco Forte Hotels. The analysis includes a discussion of key trends and their influence on the industry, along with references to relevant sources, offering insights into the evolving landscape of the hospitality sector and the strategic considerations for business growth and development, particularly in the context of expanding into Asian markets.

Contemporary Hospitality
Industry
(LO3 & LO4)

TABLE OF CONTENT
• Introduction
• PESTLE Analysis of Rocco Forte Hotels
• SWOT Analysis of Rocco Forte Hotels
• Trends in the Hospitality Industry
• Conclusion
• References

Introduction
Hospitality industry includes a range of different business organisations providing
distinct products and services which are interrelated and combine together to
determine the experience of an individual. Rocco Forte Hotels is a British group of
hotels that was founded in the year 1996 and is headquartered at London, United
Kingdom. The management considers the opportunity to expand to Asian countries
for business growth and development. In this presentation, an evaluation of the
impact of external business environment factors and the SWOT Analysis in the
decision-making process of an organisation is being made. The presentation also
covers the current and future trends in the hospitality industry and determines its
implications.

PESTLE Analysis of Rocco Forte Hotels
It is a tool which is used to determine the impact and influence of external
environment factors on a business and its operations. It can be used by the
management to identify early opportunities and threats. Every decision taken by
the managers is influenced to a considerable extent by the external environment
factors. PESTLE Analysis for Rocco Forte Hotels is as follows:

SWOT Analysis of Rocco Forte Hotels
SWOT Analysis is a tool which plays an important role in the managerial
decision-making by identifying the internal capabilities of an organisation and
linking the internal capabilities with external opportunities and threats. SWOT
Analysis of Rocco Forte Hotels is as follows:

Trends in the Hospitality Industry
Major trends which have influenced and impacted the operations within
hospitality industry are being discussed as follows:
•Sustainability: Impact of sustainability as a key trend in hospitality industry
cant be neglected which has forced major changes in hospitality industry such
as replacement of bulbs in rooms with smart lighting solutions that create
positive impact on environment. The management of Rocco Forte Hotels should
make efforts to improve sustainability in their operations and adapt to this latest
trend which also determines the image of a hospitality business organisation.

CONCLUSION
It can be concluded based on the presentation that external environment and
determination of internal strengths and weakness influence the process of
managerial decision-making for a business organisation. It can also be
concluded that hospitality industry has witnessed major implications as a result
of changing trends within the industry.

References
• Beshyah, S.A. and Deeb, A., 2012. Excellence in diabetes and endocrinology 2012; September 6-8, 2012, Rocco Forte
Hotel, Abu Dhabi, UAE. Ibnosina Journal of Medicine and Biomedical Sciences. 4(6). p.258.
• Dzhandzhugazova, E.A., Blinova, E.A., Orlova, L.N. and Romanova, M.M., 2016. Innovations in hospitality
industry. International Journal of Environmental and Science Education. 11(17). pp.10387-10400.
• Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social Research. 10(51).
• Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European academic research. 2(5).
pp.6478-6492.
• Kapiki, S., 2012. Current and future trends in tourism and hospitality: The case of Greece. International Journal of
Economic Practices and Theories. 2(1).
• Policy, P., 2018. What is pestle analysis.
• Rao, R.S. and Pradesh, V.D., 2014. Emerging trends in hospitality and tourism. International Journal of Research
Granthaalayah. 1(1). pp.1-8.
• Sanjeev, G.M., Jauhari, V., Bharwani, S. and Mathews, D., 2012. Risk identification and analysis in the hospitality
industry. Worldwide Hospitality and Tourism Themes.

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