RocketSpace Inc. Competitive Strengths and Weaknesses Analysis

This report offers a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of RocketSpace Inc., a prominent global ecosystem for tech start-ups. The analysis highlights RocketSpace's strengths, including its capacity to serve clients and its extensive experience with numerous clients, which has enhanced its market reputation. The report also identifies weaknesses, such as the limited capture of the small business market. Opportunities for growth are discussed, including fostering connections with corporate innovators and expanding its global network. Threats include the volatility of the tech market and competition from new entrants. The report concludes by emphasizing RocketSpace's competitive advantages, such as its global approach, strong networking strategies, and the ability to anticipate future market trends, positioning the company as a potential industry leader. The analysis draws on various sources, including RocketSpace's official website and case studies, providing a detailed overview of the company's strategic position and future prospects.

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About RocketSpace Inc.
Rocket Space as a business entity has some specific competitive strengths that have
the potential to transform the firm into an industry leader. But the passage to such a success
has been complicated by certain weaknesses that have hindered the process of identifying
distinctive competencies on the part of Rocket Space’s management.
RocketSpace has gradually gained prominence since its inception in 2011. A global
ecosystem of people and ideas, RocketSpace provides the essential velocity to help the
world’s pioneer innovators in bringing the future to the present markets (Rocketspace, Inc.,
2017). The company’s global network of technology operates across Asia, Europe and
Australia (Rocketspace, Inc., 2017). The primary objective of the workforce and teams of
RocketSpace is to reach out to and help tech start-ups (Rocketspace, Inc., 2017). It is to be
noted that “RocketSpace’s Corporate Innovation Services team helps fuel global brands’
innovation programs by tapping into the ecosysmet of start-ups from around the world”
(Rocketspace, Inc., 2017).
An SWOT analysis of RocketSpace has the potential to prove thoroughly and
evidentially to help the company experience and sustain success in the long-run
(Rocketspace, Inc., 2017). The business capacity and the capacity to serve the clients and
customers effectively are the two primary strengths of the company. Apart from the
aforesaid, the huge experience that the company has in dealing with multiple clients and
innumerable customers. In comparison with some of its competitors it has been observed that
from the perspective of client handling, the company is a bit above the averages occurring
within the industry. The company, till date, has served more than “a thousand high-growth
tech start-ups and 170 corporate brands from around the globe” (“We’ve Worked With”,
2017). This has added to the company’s market reputation and revenue base.

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Regarding the weakness of the company it must be said that it has, till date, not been
thoroughly successful in capturing the arena of small businesses that are successfully and
alarmingly implementing small-sized solution-based tech tools to strike a balance in their
energy consumption. Despite having some specific witnesses, RocketSpace still is possessed
of certain scopes and benefits. The company still has ample scopes to emerge as the industry
leader through the fostering of more connections with corporate innovators and industry
thought leaders, and the establishment of such connections can provide more chances of
collaboration to the management of the company. Also, the company has the opportunity to
grow its networks globally having the experience of working in a global business atmosphere.
But it must also be noted that the volatility of the tech economy and markets can be one of
the greatest threats to the company. Moreover, the company has to face the challenges posed
by an industry which is quickly evolving, providing chances for the new entrants to capture
the market with smarter innovations (“Case Study: Schneider Electric”, 2017). The random
deployment of “smart” solutions by key players in different industries should also be
considered as a threat to RocketSpace (“Case Study: Schneider Electric”, 2017).
There are certain competencies that have helped RocketSpace in sustaining its
position as a key player within the industry, now for long. In the sphere of programming,
consulting, and office-as-a-service, RocketSpace has continued to prove its efficiency and
this must be considered among the company’s distinctive competencies (RocketSpace is a
technology campus located in the heart of San Francisco”, 2015). Moreover, the selected
members and alumni of the company, including Uber, Supercell, Spotify, Accenture, Weebly,
Practice Fusion, Schneider Electric, Converse, and British Airways, Goodyear, Tata
Communications, Samsung, AT&T, etc have contributed to the enhancement of the
company’s market reputation and public image, which, in turn, has added to its scopes of
enriching its distinctive competencies.

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Relative to its competitors, RocketSpace has been able to expand its network in such a
global basis that its networking and collaborative strategies have, till date, proved to be
effective more than any other key player within the industry. The company’s global approach
and its business span across multiple continents should also be considered potentials that
have provided the company with the competitive advantage over its rivals. Moreover, the
eagerness among a majority of big businesses to indulge in co-working with RocketSpace has
also brought competitive advantages to the company. In this respect it must be noted that
working close with big businesses has provided RocketSpace with the chance and
opportunity to bring about enhancement in their own services in an effective manner (“Big
Business Wants to Cowork Too”, 2016). Such closeness has also made it easier for
RocketSpace to identify the actual needs of big businesses and to design its services
accordingly. Such a strategy has not only expanded the knowledge repository of RocketSpace
but has also equipped the company with creative advantages in respect of which its
competitors are still lagging behind. Furthermore, the farsightedness of the company’s
management has made the company capable to estimating the future. It must be noted that the
management of RocketSpace has understood the fact that “Even if corporations don’t have
direct business with startups, the innovative atmosphere and benefits for millennial
employees are compelling draws that will see more firms setting up satellites in coworking
spaces” (“Big Business Wants to Cowork Too”, 2016). This forecasting ability has also made
the company able to gain more competitive advantage over its rivals.
In conclusion, Rocket Space as a business entity has some specific competitive
strength that attributed the company with the potential to transform the firm into an industry
leader. The company has ample scopes to emerge as the industry leader through the fostering
of more connections with corporate innovators and industry thought leaders, and the
establishment of such connections can provide more chances of collaboration to the

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management of the company. Also, the company has the opportunity to grow its networks
globally having the experience of working in a global business atmosphere. Moreover,
relative to its competitors, RocketSpace has been able to expand its network in such a global
basis that its networking and collaborative strategies have, till date, proved to be effective
more than any other key player within the industry.
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References
Big Business Wants to Cowork Too (2016). Retrieved July 17, 2017, from
http://www.businessinnovationbrief.com/?source=rocketspace&open-article-
id=5196268&article-title=big-business-wants-to-cowork-too&blog-
domain=rocketspace.com&blog-title=rocketspace
Case Study: Schneider Electric (2017). Retrieved July 17, 2017, from
http://www.rocketspace.com/corporate-innovation-services/case-studies/schneider-
electric
Rocketspace, Inc. (2017). About Us. Retrieved July 17, 2017, from
http://www.rocketspace.com/about
RocketSpace is a technology campus located in the heart of San Francisco (2015). Retrieved
July 17, 2017, from http://rocketspaces.de/about
We’ve Worked With (2017). Retrieved July 17, 2017, from http://www.rocketspace.com/