MGMT 201: Marketing Mix Analysis of Rocky Mountain Chocolate Factory

This report provides a detailed marketing mix analysis of the Rocky Mountain Chocolate Factory, examining its confectionery product line. The analysis covers the four Ps of marketing: product, price, place, and promotion. The product strategy delves into product classification, life cycle stage (maturity), product management decisions, and branding, including brand equity and differentiation from competitors. The pricing strategy explores the cost-plus pricing method and compares prices to competitors like Godiva and Lindt. The promotion strategy examines the company's limited use of social media and other marketing communication methods. The report concludes with recommendations based on the analysis.