Enterprise Performance Management Analysis: Rogers Communications Inc.

This report provides a comprehensive analysis of Rogers Communications Inc., a leading Canadian wireless service provider. It begins with an introduction outlining the paper's objectives, including an evaluation of the company's mission, vision, and values. The report delves into Rogers' strategic goals, business life cycle stage, and the impact of Porter's 5 Forces on its operations. A PESTEL analysis is performed to assess political, economic, social, technological, legal, and environmental factors. A balanced scorecard is also included. The company's mission focuses on connecting Canadians and delivering value through innovative wireless services. The vision emphasizes strong corporate citizenship and meeting the evolving needs of Canadian consumers. Key strategies include celebrating diversity and adding value through accessible services. The analysis reveals that Rogers is in a mature stage, facing competition and market saturation. The Porter’s 5 forces and PESTEL analysis highlight the competitive pressures and external factors influencing the business. In conclusion, the report summarizes the key findings and provides an overview of Rogers Communications' performance in the Canadian market.

Running head: ENTERPRISE PERFORMANCE MANAGEMENT
ENTERPRISE PERFORMANCE MANAGEMENT
Name of the Student
Name of the University
Author Note

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Introduction
The primary purpose or aim of this paper will be to analyse the performance of the
management of Rogers Communications Inc., which is a wireless communication service
provider from Canada. An elaborated summary of the business house will be discussed in this
paper, where the mission, vision and values will be evaluated. The strategic goals of Rogers
Communications along with the stage of the business life-cycle where the company stands will
be analysed here as well. An outline of having affected the business operations by Porter’s 5
Forces will also be analysed in this paper. A PESTEL analysis will also be performed here which
will help to analyse both the positive and negative externalities. A balanced score card will be
provided, along with a brief conclusion to sum up the main discussed points of this paper.
About the Company
Rogers Communications In., as told earlier, is a wireless service provider organization
from the region of Canada, which was founded in the year of 1960. The organization, which is a
public business house, provides wireless communications apart from telephone, cable television
and internet connectivity, and belongs from the mass media and telecommunications industry.
Bell Canada is the main competitor of this organization, which possess a similar portfolio of
television and radio media assets, along with wireless, telephone services and television
distribution. The wireless services that are offered by this company include wireless data
communication and voice services, which has helped them to gain the competitiveness in the
market place of Canada. It can be stated in this context that Rogers Communication is the largest
provider of wireless service in Canada, which is the main competitive advantage that is enjoyed
by the management of this organization (Rogers, 2020).
Mission Statement
The mission statement of this wireless service provider business entity from Canada
states that the management is focused enough to connect the people of Canada with other parts of
the world of possibilities, along with the memorable moments which matters most in the lives of
the people of this particular region. This is possible with the innovative approach that is
possessed by the management of Rogers Communication. Thus, it can be said that the mission
statement states to add superior value to the live of the customers through the offering of
innovative and wide array of wireless services of Rogers Communication along with other
products and services.
Vision Statement
The vision statement of this business house focuses on strong corporate citizenship,
which can be stated as a longstanding part of the heritage of this company. The management is
always focused to perform something good for the people of Canada along with the shareholders
of this business house. Apart from all these, the management is also striving to be a good
employer for the people as well as a good neighbour in the societies where the business is
operated in the overall market place of Canada. The employees along with the senior
management is always learning and growing as a business along with maintaining the corporate
social responsibilities efficiently and effectively in the Canadian market. The vision statement
also states to identify the emerging issues or needs and requirements of the people who live in

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Canada and meeting their demands by providing wireless communication service and satisfying
their ever-changing wants and desires.
Values
Inclusion and diversity is the core values that are followed within the working culture of
this organization. It can be stated in this context that the management of Rogers Communication
is committed to implant inclusion in each and every steps of the business performed by them in
the market of Canada. This include improving the customer experience as well as celebrating the
wide array of services that are provided to the people apart from supporting the societies where
they perform. The management is focused to provide better future values through their services
to all the people of Canada. They treat their customers as well as the people who are associated
with them as the prime factor of facing success, and embraces the ways or approaches that help
them to make this business entity unique and support the growth of every people who are
associated with this business entity from Canada.
Strategies
One of the major strategy that is performed by the management of this company is to
celebrate the diversity of the societies where they perform their business operations. This is
mainly performed through the corporate social responsibilities that are performed by the
management of Rogers Communication. A systematic and rigorous approach is followed by
them through offering of the wireless services that are produced by them. Their another main
strategy is to add value to the customers through the accessible and innovative array of wireless
services along with other services that are offered to the people who live in the Canadian market
place. The strategy of this organization also focuses to increase the number of subscribers and to
become the best media and communication provider in the region of Canada. In order to
accomplish this target, the management needs to achieve the highest standards of conducting
their business among all the employees who are currently associated with this business entity. In
this context, it can be said that the management of Rogers Communication has launched Long
Term Evolution (LTE) service, which will help to access to communications, information and
entertainment from any parts of Canada and at any point of time (Rogers, 2016).
Phase of Life-Cycle
Once the details of the business operations are analyzed which are followed by this
company through its wireless services in the global market, it can be stated that Rogers
Communication has successfully reached that phase where the sales of the services are handled
by the business house at a slow pace. This occurs mainly because of the presence of multiple
competitors as well as saturation in the approaching market. The costs have increased as a result
of the reduction of profit earning of the company. By offering the wireless service they provide,
they follow a rigorous and systematic approach. They also believe in adding value to the buyers
by innovations in latest wireless services and also other services offered in the market place of
Canada.

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Porter’s 5 Forces Analysis
Threats of New Entrants
Rogers Communications have to create efficient barriers and manage several challenges
in order to safeguard the competitive edge of their organization. The challenges of new entrants
in the services of wireless communications depict pressure on Rogers Communication. For
meeting the demands of the customers, they are constantly innovating latest wireless services
which not only attract more new customers but also provide a reason to the old customers to
purchase products or avail the services from the company. Besides this, the company must try to
reduce the fixed price per unit by developing economies of scale. They must also invest more on
research and development.
Bargaining Power of Suppliers
Most of the wireless provider companies including Rogers Communication have to
purchase raw materials from a number of suppliers in the market. It is, therefore, extremely
important to build an effective supply chain with several suppliers. Otherwise the suppliers get a
dominant position which decreases the profitability of the company. Rogers Communication has
used different raw materials for experimentation on the products. This helps them to shift to
another material if price of one material goes up. They also need to develop dedicated suppliers,
who depend on the firm for their business. They can take the example of Nike or Wal-Mart on
their technique of developing a third party manufacturer, who have comparatively lower
bargaining powers.
Bargaining Power of Buyers
The buyers or customers are mostly a demanding lot. The customers want to avail the
best offers by paying as much less money as possible. Rogers Communication have a large base
of buyers. This helps them in two manners. Firstly, it lowers the bargaining ability of the
customers and secondly, it also gives an opportunity of streamlining their process of sales and
production. Other ways of tackling the bargaining power of the customers involve a rapid
innovation of latest wireless services. If the company keeps on coming with new services and
products, it will definitely reduce the customer bargaining. New services can also lower the
chances of defection of older customers of the company to its competitive brands.
Threats of Substitute Products
The amount of threats of a substitute service or product is more when it provides a value
proposition which is entirely different from the existing offers of the company. When same
needs of a buyer is met in different ways by a new service, the profitability of the company will
suffer. Rogers Communication is more service oriented rather than being focused on only the
products. They can tackle this problem more effectively by understanding the customer’s core
need instead of focusing on what they are buying. Increasing the switching cost of the services is
another way of tackling this threat.
Rivalry among the Existing Competitors
Prices get reduced along with the overall profits of a company, when the competition is
intense among the existing brands in an industry. The competitive industry of wireless service
industry is extremely intense and Rogers Communication collaborates with its competing
companies for increasing the market size instead of simply competing for smaller markets. The
organization can also build a scale as well as a sustainable differentiation so that it enables them
to compete in a better and healthy way.

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PESTLE Analysis
Political
Political stability plays an important role in the business operations of Rogers
Communication. It can be stated in this context that a stable government will help to grow the
business that is operated by this wireless service provider organization business entity in the
market place of Canada. But there is threat to net neutrality in the region of Canada, which need
to be properly dealt by the management of this company.
Economic
The present economic system may affect the overall business operations of this company,
as the rate of foreign exchange will affect the growth of Rogers Communication in Canada. Rise
in the competition can also possess a threat to this company, and the management need to design
efficient strategies to overcome these threats and maintain their leading position in the Canadian
market.
Social
It can be stated in this context that Rogers Communication is one of the top employers in
Canadian market place, which helps to solve the issues to employment of people. Apart from
this, growth or rise in the internet-based services are also allowing the management to take
innovative ways in their wireless services.
Technological
Present technological developments need to be effectively identified, as changing in the
technological landscape across all the business segments can be targeted with innovative wireless
services. Innovativeness need to be maintained by Rogers Communication throughout the
Canadian market to maintain their leading position.
Legal
Impact due to billing regulations can hamper the wireless service that is presently offered
by this organization. But as there is demand for regulation to speed up the innovation process
will provide the opportunities to Rogers Communication in providing wireless services to the
people of Canada.
Environmental
Recycling as well as waste management process need to be maintained and the
environmental standards need to be maintained by the management of this business house.
Commitment towards the process of environmentally sustainable approaches need to be followed
efficiently in this case (Liang, Yu & Zhang, 2015).

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Balanced Scorecard
Conclusion
From the above discussion, it can be concluded that Rogers Communication effectively
performs their business operations in the market place of Canada, with proper focus on the
mission and vision statement that has been designed and implemented by the senior management
of this organization. The strategies that are followed by them successfully add values to all the
people who are associated with this business entity and possess the power to overcome the
barriers or challenges that are faced in their overall business operations faced in the market place
of Canada. This will help to maintain their leading position in the overall market place of
Canada.

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Reference
Rogers: Wireless, Internet, TV, Home Monitoring, and Home phone. (2020). Retrieved 5
February 2020, from https://www.rogers.com/home
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital
age. Columbia University Press.
Home - About Rogers. (2020). Retrieved 5 February 2020, from https://about.rogers.com/
Liang, C., Yu, F. R., & Zhang, X. (2015). Information-centric network function virtualization over 5G mobile
wireless networks. IEEE network, 29(3), 68-74.