Report on the Role of AI in Building Customer Brand Relationships

This report examines the role of Artificial Intelligence (AI) in building and maintaining customer brand relationships. The project investigates the interesting aspects of the literature review process, highlighting the insights gained from secondary sources on AI's impact on customer relationships. It ad...Read More

LOGO LOGO
Role of AI in building Customer Brand Relationship
This project has been conducted on the latest advanced technology
named Artificial Intelligence with the motive of building up positive
relationship between the brand as well as customers.
1. Explain the area of the dissertation process that was
interesting and pleasing.
The investigator found that gathering information from the
secondary source for literature review was highly interesting as they
got to know lots of things from different sources about the Artificial
Intelligence and its role in developing customer brand relationship.
It was good to have interaction with the respondents in order to
develop understanding on the same topic so that valid outcome can
be drawn on the same. Also, the conversation activity with the
respondents have contributed in drawing valid outcome on the
proposed topic as they are able to compare with the secondary
source in detailed manner.
2.Discuss challenges that occurred and how they were
overcome
Convincing respondents to provide information with full interest
Completion of the work within the provided time limit
Identification of the right sources among bulky secondary sources
especially online articles and many others.
In order to overcome these challenges investigator have
communicated to respondents and also developed particular time
table according to which they have planned each and every activity
accordingly.
3. Identify skills obtained and how they were developed
The researcher have used lots of personal skills such as
communication, analytical, time management, team working,
problem solving, research skills and many others. Usage of strong
communication skill while interacting with the respondents have
helped in gathering primary information. Research skills has been
used to gather secondary information. Along with this analytical skill
has been used to analyze gathered data. Team working skill and
problem solving skills have been used by me while working in team.
4. Skills I still need to develop and why they will be important
for my career.
The researcher feel that it is highly important for them to develop
their time management skill as it still has scope of improvement. It
is highly important for their career as with strong time management
skill researcher would be easily able to perform the organizational
based work within available period of time.
On the basis of above information, it can be easily inferred that
communication is the process central to each and every department
of the organization. There are several barriers that tend to hinder
communication from taking place in an effectual manner.
Reflection Gibbs Reflective Cycle
Gibbs is acknowledged as the effective framework through which
individual gets supports in expressing its each and every experience of
their life associated with the particular event in effective way. The
respective reflective cycle was given by Sir Graham Gibbs in the year
1988. This framework was initially published in the book “Learning by
Doing”. In order to express own experience of researcher related to the
investigation, Investigator have made use of Gibbs reflective cycle in
order to express experience in descriptive manner. Gibbs reflective cycle
is basically consists of 5 main stages. All of them are specified as below
in detailed manner:
Description: The researcher have conducted an in depth research on the
topic “Role of Artificial Intelligence in developing relationship between
customer and brand”. Here, main focus for conducting this investigation
was to develop detailed study on AI and how it contributes in developing
relationship among brand and customers.
Feelings: The feelings associated with this investigation were quite mix
and match. This is so because, in the initial time investigator was very
happy as they knew that it is highly important opportunity for them which
would enhance their learning and also develop their skills that would
bring success to their personal as well as professional life in an
appropriate manner.
Evaluation: The negative experience associated with the same was that
there were many respondents who do not wants to share their information
to their team as these respondents feels that the respective research is no
use for them.
Conclusion: The overall conclusion drawn with researchers personal
experience associated with the investigation was that Artificial
intelligence is really helpful for the organizations in maintaining and
developing good relationship with customers. Using AI, frequently in the
form of chatbots, companies can reduce friction for their customers and
allow them to conveniently self-serve and this build strong relationship.
Action: In order to conduct effective research in the near future on the
same topic it can be said that researcher will surely emphasize on
determining their own knowledge towards other methods of gathering
primary information in an appropriate manner researcher would go for
interview method with the motive of conducting similar kind
investigation an appropriate manner.
Background of the Topic: Technology is changing with the
passing time which is ultimately supporting business organizations
in attaining success. The main reason behind this is that advance
technology helps business organizations in serving its customers
lucrative form which directly results in the enhancement of their
satisfaction level.
Objectives:
•To identify the benefits of Artificial Intelligence within an
organisation.
•To examine the influence of Artificial Intelligence in developing
effective customer and brand relationship.
•To provide recommendations to brand on how to integrate AI to improve
customer relations.
Methods: Questionnaire has been used for collecting primary information
from the selected 100 respondents.
Literature review : From the views given by Victories. V., (2016),
Inclusion of Artificial intelligence ion business helps company in
improvising its performance at workplace. According to the information
expressed by Sterne, (2017), business associations are now a day’s
focusing on making use of different form of advanced technology which
ultimately provides them support in improvising the quality of services
which are being delivered by them to their respective customer.
The Innovation Diffusion Theory (DIT) : This is effective theory that
was given by the Rogers in the year 1962. The respective theory clearly
explains that innovation diffusion process which includes several types of
components such as: innovation, social system, communication channel
and time.
Key Findings: From the informtaion depicted in the literature review
section it has been analysed that in the present competitive marketplace,
concept of AI is increasing at regular basis as it help in enhancing
different types of operational areas. The respected section further specifies
that artificial intelligence also help in simplifies the functions which is
performed by the HR of the organization in order to achieve the target. On
the other hand, it has been further acknowledged that artificial
intelligence technologies includes several sources which assist marketers’
in order to map each and every phase of customer journey in lucrative
form. Also businesses takes initiative in order to develop positive
relationship with customers so that they can retain their potential
customers for longer period of time.
Conclusion: With the help of above mentioned report, it has been
concluded that artificial intelligence plays very essential role in the
growth and development of a business entity. It has been said that with
the help of artificial intelligence organization will be able to enhance their
performance at the competitive marketplace. With the help of
implementing artificial intelligence in an effective manner at the
workplace, company will be able to identify changing requirements of
customers and then develop products and services accordingly.
Farrell, T.S., 2016. Anniversary article: The practices of encouraging
TESOL teachers to engage in reflective practice: An appraisal of recent
research contributions. Language Teaching Research, 20(2), pp.223-247.
Eppich, W. and Cheng, A., 2015. Promoting Excellence and Reflective
Learning in Simulation (PEARLS): development and rationale for a
blended approach to health care simulation debriefing. Simulation in
Healthcare, 10(2), pp.106-115.
Lindh, I. and Thorgren, S., 2016. Critical event recognition: An extended
view of reflective learning. Management Learning, 47(5), pp.525-542.
Abrahams, A.S. and Singh, T., 2019. An active, reflective learning cycle
for e-commerce classes: Learning about e-commerce by doing and
teaching. Journal of Information Systems Education, 21(4), p.6.
REFERENCES