The Role of Digital Marketing in Lidl's Expansion and Success

This research project investigates the role of digital marketing in enhancing the expansion level and overall success of Lidl. The introduction defines digital marketing and its application through various online platforms. The aim is to evaluate current digital marketing trends and analyze their importance in organizational growth, specifically focusing on Lidl. Objectives include understanding digital marketing concepts and determining its impact on Lidl. The rationale highlights the importance of digital marketing in today's competitive environment. The project addresses research questions about digital marketing's concept and its role in Lidl's success. A literature review provides insights from existing research, followed by an examination of effective digital marketing trends, such as SEO, for Lidl. The proposed methodology involves the use of a research onion, with a quantitative approach for data collection. Ethical considerations include adherence to BERA code of ethics and data protection. The conclusion emphasizes digital marketing's role in improving customer connectivity, using social media and content planning for better customer relationships. References include key digital marketing texts and online resources.

Research Topic:
Role of digital marketing in
enhancing expansion level and success
of an organisation. A research project
on Lidl.

Introduction
Digital marketing is basically associated with the promotion of
a product or services through making use of advertising that is
delivered through making use of some online form of search
engines and websites which also comprises use of social
media, e-mails and other mobile and computer network.

Aim
The main aim of current investigation is, “To evaluate
about the latest trends in digital marketing along with
analysing its role and importance in enhancing expansion
level and success of an organisation”. An investigation
lead out on Lidl company.

Objectives
•To get better understanding about the concept of digital
marketing along with analysis of its importance and
significance for a firm.
•To determine the role of digital marketing in enhancing
expansion level and success of Lidl Company.

Rationale to the study
The selection and adoption of current research topic based on
digital marketing is vital and rationale as it current dynamics
environment the competition level is increasing day by day
thus, it become essential and vital for all business organisation
to set and have better connectivity with its customers.

Research Questions
•What is meant by the concept of digital marketing along with
analysis of its importance and significance for a firm?
•Is any vital role is lead by digital marketing in enhancing
expansion level and success of Lidl Company?

Literature Review
This section of a research project facilities and provide a better analysis and discussion
about the secondary form of information and literature available in form of past records,
facts and articles. Literature review facilities and provides a better understating about
selected research topic therefore leads out a base and framework for complete
investigation. Following literature review is based on selected topic of digital marketing for
which a number of online article and journals are evaluated a discussion and analysis of
which is provided below:

Continue …..
To determine the role of digital marketing in enhancing expansion
level and success of Lidl Company
As per the view point Chaffey, D., 2019, a vital and crucial form of
role is lead out by digital marketing in enhancing expansion level
and success of Lidl Company as it facilitates and ensures an
enhanced level of connection and interaction among organisation
and its customers.

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To evaluate about some more effective and latest trend of digital marketing that
can be adopted by Lidl Company to enhance its success and expansion level
According to the view point of Joshua Nite, 2016, the most effective and latest
trend of digital marketing that can be adopted by Lidl Company to enhance its
success and expansion level comprises of Search engine optimization (SEO)
which facilitates an effective process for optimizing all online content to provide
and ensure a better content and message for promotion.

Proposed methodology
Research methodology mainly provides information about the
expected and proposed set of methods and approaches used for
performing an investigation. With respect to current investigation
implication and use of research onion is made a discussion of which
is provided below representing the justification for selection of
proposed methodology.

Continue ….
Choices of method- basically there are two main categories of research method
i.e. qualitative and quantitative form of research method from which one or both
are used by a researcher as per the nature of research work. In context with
current investigation, implication and use of quantitative set of research method
is more appropriate as it facilities and leads out easy collection of data in
numeric term that is easy to collect and present along with providing a mores
efficient and measurable form of result.

Ethical consideration
To meet the set ethical consideration implication of BERA code of
ethics is made along with taking written approval and consent
from all participants. Further, utilisation of data protection act was
also made to maintain the authenticity and privacy of collected
information.