Critical Assessment: Role of Leadership in Organizational Success

This presentation critically assesses the role of effective leadership in achieving business success, emphasizing its importance in 21st-century organizations. It highlights how effective leaders provide a foundation for business success by motivating employees and setting a clear strategic vision. The presentation analyzes Jeff Bezos as a case study, examining his transformational and transactional leadership styles, along with key leadership traits and qualities that drive Amazon's performance. It also outlines strategies for enhancing leadership effectiveness within organizations, including establishing standards, providing mentoring, building teams, and fostering trust. The presentation references various academic sources to support its claims and provide practical recommendations for incorporating effective leadership skills.

Role of effective leadership in
business success
Presented by:

Introduction
In any role of leadership, it is critical to be an effective leader.
A effective business leader gives foundation to the success of any
business
 A business in the absence of effective leaders, can never reach its full
potential.
Good leadership is a management function maximizing businesses ability
of becoming productive and result oriented (Eisner 2016)
2

Role of leadership in achieving organisational
success
 Leaders by motivating and inspiring the employees influence the
effectiveness of organizations.
 A clear vision of the company’s strategic direction is expected from leaders
by the committed and loyal employees.
 A leader’s clear and concise communication on a regular basis ensures
employees know what to do.
 Leaders with this type of structure, enable organizational effectiveness,
productivity, profitability and success (Ritala, Golnam and Wegmann 2014)

Jeff Bezos : Biography
4

Jeff Bezos’s Leadership
Type
A Visionary Entrepreneur
1. Transformational leadership
◂ His visionary and inspirational leadesrship highlights relations-oriented, suppotive
and developing behavior
◂ Change-oriented behaviours, appealing vision, encourages innovative thinking
(Henry 2017)
2.Transactional leadership
◂ Jeff Bezos has sharp focus on Customer convenience and is obsessed over
customer is king approach where he focuses on role of supervision, arrangement
and performance
◂ Uses reward and punishment to motivate and Jeff Bezos has strict line of
command and for him obeying the rule that customer is king is primary to be
practised by everyone at Amazon.
3. Jeff Bezos good leadership encompasses autocratism, democratism and Laissez-
fairism applied concurrently depending on the situation 5

6

Leadership Traits
◂Building upon exisiting infrastrucures
◂Never fear rejections
◂Sticking with a project till end
◂Adopting a ‘regret minimiztion strucutre’
◂Building a team
◂Maintaining a ‘Beginner’s Mind’ (He, Standen and Coetzer 2017)
7

◂Remaining grounded
◂Adapting long-term thinking
◂Knowing the odds, but doing it anyway
◂Having interests outside of writing
◂Building ‘Your Story’
◂Averting the path of least resistance (He, Standen and Coetzer 2017)
Continued..
8

Jeff Bezos’s leadership qualities and skills
◂Prioritize customer service
◂Being little crazy
◂Have a small group or team
◂Customer should come first
◂Long-term thinking
◂Risk taking for marketing leadership
◂Making employees think like owners
◂Three Big Ideas (Tremaine2016)
9

Leadership drives Amazon’s performance
◂ Leadership style encompassing both visionary and a pacesetter
is exhibited by Jeff Bezos.
◂ Visionary leadership style shapes his vision for directing Amazon
from the outset and this has driven Amazon’s exceptional
performance where revenue in 2017 was 177.866 bn USD, with
operating income 4.106 bn USD
◂ Pacesetter leaders, unlike visionary leaders focus on setting
performance standards to carry out the vision.
◂ Bezos is a rare breed in clearly stating a vision for Amazon and
set expectations for superb performance to obtain the target 10

Jeff Bezos: 3 Strategies for
Amazon's Success
◂Standards are contagious
◂Set clear, realistic expectations
◂Staying involved with the people
you’re serving (Aversa, Haefliger and Reza 2017)

How effective leadership in organisations can be
enhanced
◂Effective leaders establishes a clear vision,
communicates with enthusiasm and inspires
subordinates in taking actions.
◂Effective leadership in organizations can be enhanced
by
i. Establishing standards
ii. Provide Mentoring
iii. Building Team
iv. Trust Developing (Aversa, Haefliger and Reza 2017)