The Role of Globalisation in Driving Business Success: Vodafone PLC

This research project examines the role of globalisation in driving business success, focusing on Vodafone PLC. The report begins with an introduction outlining the research overview, the background of Vodafone PLC, the aim, rationale, and a Gantt chart for project management. A literature review explores the concept of globalisation, factors influencing business success, benefits for companies, and measures for organizational success within a global platform. The research methodology section details the techniques used for data collection and analysis. Data analysis includes data interpretation and research outcomes. The report concludes with reflections, recommendations for alternative research methodologies, and a conclusion summarizing the findings and recommendations. References are provided to support the research.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of the organisation..................................................................................................1
Aim:.............................................................................................................................................2
Rationale of the study..................................................................................................................2
Gantt chart...................................................................................................................................2
LITERATURE REVIEW................................................................................................................4
Concept of globalisation.............................................................................................................4
Factors of globalisation which assist in business success of association....................................4
Benefits of globalisation for company........................................................................................5
Measures through which global platform can use for organisational success of enterprise.......6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS........................................................................................................................11
Data interpretation.....................................................................................................................13
RESEARCH OUTCOME..............................................................................................................22
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
Reflection..................................................................................................................................23
Recommendations.....................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE:
A study on the role of globalisation in driving business success . A case on Vodafone PLC,
Wembly central.
INTRODUCTION
Overview of research
Globalisation refers to the expansion of business out of geographical boundaries with
determining and understanding rules and regulations associated with it. Globalisation will be
successful when rules and regulations are formed properly. With change in business activities, it
is essential for organisation to determine and understand changes which are taking place in
external market. Globalisation assist in increasing sales because when operations are performed
with full efficiency, then consumer satisfaction can be achieved (Crane and et. al., 2019). There
is requirement of change in operations, then business activities are performed with due care and
effectiveness. There is requirement of determining and evaluating changes properly because
business environment of international market is dynamic and frequently changing. This
investigation is based on Vodafone PLC which provides telecommunication services in different
parts of country. There will study of market and changes which are taking place in market, so
growth prospects of association will more.
Background of the organisation
Vodafone PLC has good brand image in telecommunication and serving consumers with
best. There is change in business operations because of change in demand of consumer with
change in geographical regions. Telecommunication sector is growing with fast speed because
people are availing these services with higher rate. These days, there is requirement of
telecommunication services to consumers such as internet services, Wi-Fi, roaming, etc. These
demand areas rising among every age group consumers, so it will be easy for people to
determine and understand policies properly. When expansion of business operations will be done
at international level, then it is easy for people to determine and understand changes properly
(Knight and Liesch, 2016). Business expansion of Vodafone PLC is not easy task, because there
is requirement of support and coordination among different departments. There are many
departments which are working in Vodafone PLC such as marketing, administration, sales, HR
1

etc. When operations are performed at global level, then it will be easy for people to understand
and determine changes properly.
Aim:
To gather knowledge about the role of globalisation in driving business success. A study on
Vodafone PLC.
Research objectives
 To study the concept of globalisation and its role in driving business success.
 To determine the factors of globalisation which assist in business success of association.
 To ascertain the benefits of globalisation for company.
 Recommend the measures through which global platform can use for organisational
success of enterprise.
Research questions
 Do you have knowledge about globalisation?
 What are the factors of globalisation which assist in business success of association ?
 What are the benefits of globalisation for company ?
 What are some ways through which global platform can use for organisational success of
enterprise ?
Rationale of the study
The main reason behind conducting this study is to evaluate and determine importance of
globalisation in current market. There are many changes which are specific and relevant because
this is the best way to evaluate and understand impact of globalisation on growth. With
expanding business in other countries, it is not possible to get success, there are some factors
which has to be evaluated. With the help of this study, there will study of researcher is able to
improve their knowledge about globalisation and aspects associated with it (Charles Jr,
Schmidheiny and Watts, 2017). Globalisation is the topic, which is related to study stream of
researcher, so in future, if they operate in similar sector, then it will be easy for people to get
success in corporate sector. Researcher will get to know about changes which are taking place in
external market, then they came to know about working style of organisation.
2

Gantt chart
Gantt chart is the pictorial description of research activities with their respective time. In
order to evaluate and determine time required to complete the study, there will ease in
completing study on time (Rodrik, 2018). There is representation with graphs, so it will be easy
for team mates to complete the study and achieve targets on time.
3

ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
WEEK
1 0
Submission of
research
proposal
Complete
background
information for
research project
Collect secondary
sources of
information for
research project
Complete research
methodology and collect
primary and secondary
sources of information
Complete
collecting data for
study and
present the result
Determining
Budget
Data
Interpretation and
analysis
Evaluating results
and findings
4

Complete the
report and submit
the final report
LITERATURE REVIEW
Literature review is the section under which information collected from secondary
information will be evaluated. It is important for researcher to understand and evaluate complete
information about globalisation and its impact on growth a development (Steger, 2017). Data
which is collected from secondary information is authentic and properly dated, hence it will be
easy for reader to rely over it.
Concept of globalisation
Globalisation is the process through which information product and services are delivered
beyond geographical regions. With globalisation of business operations, there will more scope of
growth and development of organisation (Ritzer and Dean, 2015). Managers of company have to
determine what is the demand of consumers and understand ways to satisfy it. When actions are
performed according to demand of consumers, then satisfaction can be provided. There are many
associations dealing in telecommunication sector, hence it is important for people to understand
and determine changes properly. As per view of Fredrik Erixon, 2019 Globalisation is not only
beneficial for association, but it also boosts the operational efficiency of host and foreign
country. With change in business activities, managers of organisation have to determine and
evaluate changes properly. There is change in demand of consumers because telecommunication
services are required by every age group consumer.
In order to evaluate and determine policies of other country, managers of enterprise must
undertake and evaluate actions properly. Association can get positive impact because of
globalisation when they evaluate and understand market properly. There is requirement of legal
expertise who provides information about changes in policies of various countries. Globalisation
of association assist in business growth because of increment in sales and profits. It is important
for managers of enterprise to maintain good quality of telecommunication services, so consumers
will become brand loyal and does not switch to another brand (Eriksen, 2018).
5

Factors of globalisation which assist in business success of association
Globalisation is the best way through which operational efficiency of organisation
improves and it will be easy for manager to determine and evaluate best ways to get positive
results. As per view of Smriti Chand, 2019 There are some factors as well with which
globalisation is better and effective and scope of working for association will increase. There are
some factors with which business success is possible-
Technological development- When company is working at international level, then they
have to accept technological changes which are taking place in different countries. There are
different techniques and tools with which new aspects are used (Hair Jr, Page and Brunsveld,
2019). With difference in geographical region, there will use of updated technology. Hence this
assist in getting growth and expansion in new market.
Competition- There is increment in rate of competition when managers of association is
working in different countries. There will achievement of business objectives when Vodafone
PLC will operate with local associations. As managers of Vodafone PLC wants to operate in
some other country, then it is important that they must make strategies for to overcome with it.
For instance: consumers wants fast internet services, then managers of enterprise have to provide
super fast services at cheap rate. This assist in getting growth and easy expansion in international
market.
Availability of resources- Thee is requirement of many sources with which individuals
can perform operations at international level. Vodafone PLC requires financial, labour, technical,
etc. resources for smooth running of business in new market. When resources are properly
available in global market, then it will be easy for organisation to operate and get proper
outcome with it. When resources are properly available, then smooth running of operations will
be possible.
Benefits of globalisation for company
With globalisation of operations, scope of working improves and enhances but at the
same time cost also increases. There are possibilities that in some cases operational efficiency
can be affected if managers does not follow and rely over external policies (Post and Berman,
2017). As per view of Tejvan Pettinger, 2019 company can enhance sales and profits, if they
perform operations as per policies of legal terms and conditions. There are some benefits which
Vodafone PLC will get with performing operations at international level.
6

Economies of scale- With conducting operations in many countries, organisation is able
to attain economies of scale because when production of services is for wide base of consumers,
then cost of production will also get reduced. With economies of scale, cost of production per
unit gets reduced, hence rate of profit gets improved.
Increment in global investment- With operating at international level, company have
invested money in many countries. This makes their presence in different countries; hence it is
easy to know about political policies of the association. When investment is at global level, then
there is support from political parties as well which is fruitful for maintaining long term
existence in international market (Adekola and Sergi, 2016).
Free trade- There is more scope of conducting operations when association is working at
international level. With performing operations at international level, association can operate and
perform activities freely in different parts of countries. There is change in business activities
because with change in geographical region, individual's demand also gets altered.
Measures through which global platform can use for organisational success of enterprise
It is not easy these days to operate in industry and get positive revert from it because of
change in dynamic characteristic of business environment such as frequent change in technology,
alterations in consumer demand, more competition, etc. (Elegbe, 2016). according to Albert
Subbloie, 2019 There is requirement of understanding about external market because with it,
positive impact can be achieved. There are some ways which assist in getting positive impact
such as regular market analysis, proper planning, communication with employees, training of
employees, use of motivational techniques, etc. With the help of these strategies possibility of
growth for company will be more because managers are conscious and properly acknowledged
with understanding external market.
There is ease in conducting operations when employees have complete and specific
knowledge about conducting operations. There is important role of managers to evaluate
motivational techniques with which they can motivate employees to give best. When employees
are motivated then they will give more appropriate services to consumers. Managers has to
determine the changes which are occurring in consumers demand. Marketing is the best way
through which consumers in new market can be communicated about product and services and
this attracts them to avail services. In marketing, real value as per requirement of consumers, so
they will be excited for availing new service.
7

RESEARCH METHODOLOGY
Research methodology is the section which consist of techniques which are considered in
conducting this study. There will use of many tools and techniques with which research activities
are authentic and relevant (Bereznoi, 2015). With studying tools, reader came to know about
relevance of it in study. Some tools and techniques which are sued in this study are as under-
Research philosophy- Research philosophy refers to analyse systematic way to complete
the study and achieving aim and objectives. There are three methods of positivism, interpritivist
and pragmtism. In order to make this study authentic and reliable, researcher will use pragmatist
philosophy. This philosophy is relevant because researcher is getting a justified way to conduct
and complete the study.
Research approach- In research approach, methods and factors which has to be
considered for completing the study are evaluated. There are two types of approaches i.e.
deductive and inductive. In this study, there is use of inductive approach (Taneja, Sewell and
Odom, 2015). In this approach, initially researcher focus on complete information about
globalisation and then after collecting information focus on its impact on sales and profits and
organisational growth and development.
Research design- There is some specific design in which study will be conducted. There
is complete and specific information to reader when they use it properly and evaluate ways to
complete the study. Descriptive research design is best way to conduct the study because in this
there is detail description about systematic way to complete the study.
Research method- With use of specific method to complete the study, researcher can use
qualitative and quantitative method. For this study, researcher used qualitative method because
this method more focus on human prospective in relation to impact of globalisation in sales and
income (Parente, Geleilate and Rong, 2018). In this method, there is no use of technical
information, hence it will be easy for researcher to represent information properly.
Data collection method- Research is investigation about some specific topic and topic
conclusions and recommendations over it which assist in getting positive outcome, so there is
requirement of information collected from different sources. There are two sources which which
researcher can collect information i.e. primary and secondary sources. Primary information is
collected from individuals who have information about globalisation. Hence primary information
is collected from employees of Vodafone because they have complete and specific information
8

about expansion and its impact on sales and profits. While secondary information is collected
from online sources for this study. With use of secondary source researcher will get to know
about globalisation properly and in appropriate manner (Hitt, Ireland and Hoskisson, 2016). 50
employees are selected for collecting view about globalisation because they have knowledge
about performance of association. Questionnaire for collecting primary information is as under-
Questionnaire
Name:
Employee Id:
Gender:
Q1. Do you feel that operating at international level lead to business expansion?
Yes
No
Q2. Which of the following parties are involved in smooth operational performance at
international level?
Employees
Government
Management
Q3. What is the impact of globalisation on sales and revenue of Vodafone PLC?
Positive
Negative
Q4. What are the factors which affects success rate of Vodafone PLC when it is operating at
international level?
Competition
Cost of expansion
Availability of resources
Q5. What are the advantages for Vodafone PLC of operating at international level?
Increment in sales and revenue
More growth scope
Compete with international brands
Q6. What are the challenges managers of Vodafone PLC facing while operating at global
9

level?
Dynamic market
High expansion rate
Strict rules and regulations
Q7. Mention some ways through which positive impact of operating at international level can
be achieved?
Proper market analysis
Communicate to workforce
Hiring of expertise
Q8. Is there requirement of training sessions for workforce of Vodafone PLC through which
they can operate successfully at international level?
Yes
No
Q9. What are the components which gets affected with planning operations at international
level?
Brand image
Satisfaction of consumers
Accounting policies
Q10. Recommend some ways through which positive outcome with expansion of Vodafone
PLC can be achieved.
Research sampling- Sampling is the procedure for sorting some individuals from
targeted crowd for collecting primary information through questionnaire. There are two types of
sampling method i.e. probable and non-probable (Surugiu and Surugiu, 2015). In this research
simple random probable sampling method is used because there will nil possibility of partiality
in collecting information.
Research ethics- There are ethics prospects which has to be considered such as
confidentiality and anonymity. Under confidentiality, information about outcome of research are
communicated with individuals who have knowledge about it. But researcher communicate and
interact with individuals who have knowledge about it (Telò, 2016). While anonymity is
maintained by not sharing personal information of respondents.
10