Analyzing the Role and Impact of Media in the 21st Century: A Study

This essay examines the role and impact of media in the 21st century, focusing on its power, influence, and the inequalities it perpetuates or addresses. It discusses the shift from traditional to new media, highlighting both positive and negative aspects, including the spread of misinformation. The essay also reflects on the author's learning experience, emphasizing the importance of understanding media's role in shaping public opinion and addressing social issues. It concludes that while media can be a powerful tool for information and social good, it also requires scrutiny to ensure fairness and accuracy in reporting.

Media in21st century
(Part 2)
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Table of Contents
Topic: Role and impact of media in 21st century.............................................................................3
Power in or around media................................................................................................................3
Contemporary social issues with digital and social media..............................................................3
A reflection......................................................................................................................................4
Conclusion.......................................................................................................................................5
References.......................................................................................................................................6
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Topic: Role and impact of media in 21st century
Power in or around media
Media have high power at global media platform, with the access to over of more than
3.8 billion people who are consuming their content on daily basis (Power of Media, 2021).
Furthermore, the media companies have unique opportunities to make leverages with their scale
and pay for the positive impact on societal impact. The use of social media is initiative to explore
opportunities and come together for world's largest platform to address the challenges in current
pandemic and socio economic landscape (Raemy, Hellmueller and Beck, 2021). In the beginning
of 21st C, the use of global media was dominated by the different multinational companies whose
role is to explore the role of marketing of news and entertainment almost in every country. But
on the contrary the power of media have in or around inequality among those countries who have
economic and political power which have upheld the pattern of inequality and make a shape to
discourse and technological development. It is examined that inequality is addressed through
publicly, economic causes and implication to achieve often to make dominate the discourse.
Inequality in power in long term development and make between the countries in the context of
globalization (Paat and Markham, 2021).
Media have high power in society but at the same time, rediscovery of inequalities by
economists and other social scientists in different recent times to wider public society in different
challenges. In the context of power, media helps in build the sustainable media ecosystem,
having diversity and representation of content in different platform. In last the social cohesion
through entertainment, culture and sports in diversifying range of platform in media. Whereas, in
context of inequalities global north, south, east and west areas are concerned with information
network and communication protocol that are differently designed and operated by the private
and corporate entities (Why the media is a key dimension of global inequality, 2021).
Contemporary social issues with digital and social media
The impact of media and its power are discussed above which further highlights its
impact in mass media and become a means of communication that further extent to a humongous
audience in a small span of time. The use of society and lives are under the sway of media and
exhibited the use of reflection within the society (Plucker, McWilliams and Guo, 2021). Media
make an impact on different criminal justice policies and make a platform for public opinion,
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support and ideologies and policies in different platform. It will further focus on exploring the
media platform that can further influence and make an impact of culture on societal perceptions,
reactions towards the contemporary social groups and their conflicts with laws. Now the
traditional media is shifted to new media platform. Both the media plays a significant role and
gain a strong impact on the contemporary social issues through positive and negative aspects
(Role Of Mass Media In Contemporary Society, 2020).
There are two major theory which is benefit for understanding the Marxist and manage
critique of media at different ideology which are related to societies focus and different ruling
classes in society. Furthermore, Marx believe in power plays a collective role and overthrow the
exploitative system and attempted revolution in the society. On the other side, Marx provide the
wide range of false consciousness about the world and working factors to analyse the real
conditions and sources for suffering in the market. Another theory is provided by Noam
Chomsky, is that the voices that are used to endure are those, which make a least likely impact to
criticize the usual distribution of prosperity and power in media.
The role of media in contemporary society is to increase awareness among the public use
and make public attitude platform to make certain issues in different success growth. The use of
mass media in society is able to renovated and make diversifying news, lifestyle and events for
the aspects of different countries and geographical barriers (Ivan, Chiru and Arcos, 2021). On
the contrary the negative effect of media is it held responsible for escalation of hoaxes,
conspiracy in political, social and technical forms via different social media platform. Many of
the audiences are being fooled and confused by the phony news that are related to faced
challenging nature, expensive and time consuming platform which are related to sue the
publisher (Role of Media in Society, 2021).
A reflection
In order to complete this session, I have gained higher level of efficient information
related to media and its power in or around the society. I analysed that there are different media
network which are related to print media, television and cell phones. These three sources are
beneficial for managing platform and work effectively to spread the information all around the
world. The use of social media is changing the way and make communication platform to
perceive the nature of media in positive and negative factors. Furthermore, I have gained
information that are related to media inequality and power around the world. It is further used
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and manage basic possibilities to complete the scenario and contribute to digital footprint and
personal brand value.
In addition to this, I have gain higher skills related to social science platform and provide
systematic growth in addressing challenges. There are wide range of impact of media and its
power is associated to the most powerful entity on earth, The power of media can make innocent
guilty to make guilty innocent. It happened because media has the control on individual minds of
the masses. It further can be said that the use of social platform and media as an ultimate
equalizer. That happened when the social media gives a voice to the others and provide them a
platform to anyone who are willing to engage. But at the same time I have enhance my
knowledge that media work with inequality in the different part of world which decline its
positive image in society (Sugiharti, 2021).
Conclusion
Media plays a significant role in our society for gain higher information but in addition to
that it also work and scrutinizer to scan and minute details. Furthermore, they have the ability to
choose any stories and make reflect on their different channels, bearing a sense of knowledge
that are related to public taste. It is analysed that the media plays a influencing role in more
trusted, inclusive and informative outlook to make effective platform. Furthermore the use of
media make social media platform to provide social good scenario in different segments.
Furthermore the company is using an effective advance platforms and make public private
cooperation to provide a bridge scenario and fill up the gaps between media, consumer and tech
industries to drive the societal and power of media. Furthermore, it is determined that the use of
impact of media is to make corporate network which are ability to use and reuse for resulting
data and decline the discrimination between consumer and citizens. The major impact which is
analysed with this commentary session is declining fake news through the media, they have the
power to decide the judgement. These are associated to perform effectively and manage high
level impact of media through contemporary society.
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References
Books & Journals
Ivan, C., Chiru, I. and Arcos, R., 2021. A whole of society intelligence approach: critical
reassessment of the tools and means used to counter information warfare in the digital
age. Intelligence and National Security, pp.1-17.
Paat, Y.F. and Markham, C., 2021. Digital crime, trauma, and abuse: Internet safety and cyber
risks for adolescents and emerging adults in the 21st century. Social Work in Mental
Health, 19(1), pp.18-40.
Plucker, J.A., McWilliams, J. and Guo, J., 2021. Smart Contexts for 21 st Century Talent
Development. In Conceptions of Giftedness and Talent (pp. 295-316). Palgrave
Macmillan, Cham.
Raemy, P., Hellmueller, L. and Beck, D., 2021. Journalists’ contributions to political life in
Switzerland: Professional role conceptions and perceptions of role enactment.
Journalism, 22(3), pp.767-786.
Sugiharti, T., 2021. The Role of Female Principles as Leaders in the 21st Century Learning
Organization. Budapest International Research and Critics Institute (BIRCI-Journal):
Humanities and Social Sciences, 4(4), pp.8871-8880.
Online
Power of Media, 2021. [Online]. Available through: <https://www.weforum.org/projects/power-
of-media>.
Role Of Mass Media In Contemporary Society, 2020. [Online]. Available through:
<https://medium.com/@shiwanishivya/role-of-mass-media-in-contemporary-society-
724f4c285a21>.
Role of Media in Society, 2021. [Online]. Available through:<https://www.ssim.ac.in/blog/role-
of-media-in-society/>.
Why the media is a key dimension of global inequality, 2021. [Online]. Available through:
<https://theconversation.com/why-the-media-is-a-key-dimension-of-global-inequality-
69084>.
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