The Role of Line Managers in Employee Development at Aviva: Research

This research proposal investigates the critical role of line managers and leaders in employee development within Aviva, a British multinational insurance company. The study aims to analyze talent management strategies, determine the roles of leaders and line managers in enhancing employee performance, identify challenges faced in implementing these strategies, and provide recommendations, particularly in the context of post-COVID-19 adjustments. The proposal includes a literature review examining talent management within the insurance sector, the responsibilities of line managers, and the challenges and recommendations for employee development. The research methodology involves a positivism approach with a deductive approach for data collection using primary (questionnaires) and secondary sources. The research also addresses ethical considerations, ensuring data collection from participants over 18 years old and referencing sources appropriately. The analysis aims to highlight the essential roles of line managers and leaders in fostering employee growth and development within the organization.

Research Proposal on
“The role of line managers and leaders in
employee development in Aviva
organisation”.

Table of Contents
PROJECT PROPOSAL FORM.................................................................................................3
Section One: Title, aims, objectives.......................................................................................3
Section Two: Reasons for choosing this project....................................................................4
Section Three: Precedents and sources..................................................................................5
Section Four: Activities and timescales.................................................................................9
References................................................................................................................................10
RESEARCH ETHICS APPROVAL FORM...........................................................................12
Section One: Basic details....................................................................................................12
Section Two: Project summary............................................................................................12
Section Three: Participants..................................................................................................12
Section Four: Data storage and security...............................................................................14
Section Five: Ethical issues..................................................................................................16
Section Six: Declaration.......................................................................................................16

PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title The role of line managers and leaders in employee
development in Aviva organisation.
Section One: Title, aims, objectives
Introduction
The need of talent management within the organisation is very important and it will be helpful in
recognising the developed talent management. It will be helpful in make positive impact and their
employee’s productivity through the future growth and changes over the period of time. It will be
helpful for the growth and management of the leader to analysis the talent management and
make some high quality employee and effective development through the major changes and
growth. It will be related to make some major growth and achievement process within the society
(Bao, 2020). That will be related to the use of talent management resources and it would be
helpful for the growth to society. The need of the talent management are basically related to
effective growth over the period of time.
Background of the study
This report is based on the research proposal where, the chosen company Aviva, a British
multinational insurance company which are situated in London. They are serving more than 33
million customer across the 16 major countries. This is why it is important for their leader and
line manager to work and assign the task as effectively as possible. Further all of these will be
helpful in managing employee, especially after facing the major outbreak of covid-19 ( Cai and
et.al., 2020). The need of analysis and conduct the research is basically related to the growth
and progress of the employee development within the organisation. All of these are related to
major growth to work and make progress to analysis the concept.
Title
“The role of line managers and leaders in employee development in Aviva company. “

Project aims and objectives
Aim: To analysis the role of line manager within the company for the growth of employee’s
development with effective talent management strategies. A case study on Aviva.
Objective:
 To understand the role of talent management within the chosen industry sector.
 To determine the role of leader and line manager for the growth of employee’s
performance within the chosen company.
 To identifying the major challenges face by the leader and manager while working on the
growth of effective talent management strategies.
 To identifying the major recommendation for the chosen company and their employee
development after facing covid-19.
Questions:
 What is the meaning and role of talent management within the insurance sector?
 What are the major role for the growth of leader and manager to increase employee’s
performance?
 Which major challenges are face by the company while implementing research
strategies?
 What are the major issues and recommendation for the growth of their employee after
covid-19?
Section Two: Reasons for choosing this project
Limitation of the study
While conducting the research, we are not able to make a contact of all the leaders and the staff.
Further some major issues are still not identifying for the growth of this research, which will be
related and needed to be find out in future.
Reasons for choosing the project
The main reason for choosing effective research methodology and complete the topic of talent
management is to evaluate and analysis the role of talented people within an organisation. It is
important for the company to work and analysis as per the major growth and achievement
process that must be related to essential success and major growth (Chi and Chen, 2020). It will
be helpful in analysing the role of leaders to the growth of employee development within the
insurance sector in UK market. After facing the major pandemic the growth of insurance are
decline and to overcome the situation tis research is conducted.

Section Three: Precedents and sources
Literature review
To understand the role of talent management within the chosen industry sector
As per the view point of catlin and et.al., (2021); talent management is one of the essential tool
to work and make effective strategies within the company. Within the insurance company, many
of the liabilities are face by the organisation due to covid1-9. So it will be beneficial for the major
growth and progress within the time frame. All is needed and helpful for high experience and
high quality to interface such those from amazon, Google and make baseline for all digital
interaction. All of these are basically related to work and manage, more measurable and less
measurable. The different aspect, internet of things which are related to involved to peace for
processing increase for different magnitude (Transforming the talent model in the insurance industry,
2021). There are different workplace, technological increase 55% for the growth of 2030. While
the basic need of cognitive skills that decline to make effective growth for the major growth. The
talent management to work and manage develop for social and emotional skills to develop the
growth. Knowledge, skills, abilities and experience. Different skill and reskilling major to work as
important to improve the growth attracting new and improving new talent. All of these are helpful
in assigning major success and opportunities within the society and work diverse companies to
perform better. It will be related to increasing diversity within insurance company to make urgent
priority (Understanding the Basics: What Is Talent Management?, 2021).
To determine the role of leader and line manager for the growth of employee’s performance
within the chosen company
According to Paul, (2020); the need of line manager, for the growth to functional area for line to
business. It will be related to line manager, for the responsible for managing to work and
manage to ensure successful execution of organisational goals and strategy. Which are needed
to be work and assign to deviation to make places to assigning line manager posse and process
and make possess leadership. With the help of line manager, bottleneck and carry out course
corruption in the event of deviation (Costantini and Seccareccia, 2020). It has the different
listening strategy, grievance handling and delegation. It will be related to different sector
ensuring and make major quality standard are maintained at expected level. Proactive sustaining
is spread for the throughout when major companies, proactive manager employees. In line
manager and employee is very important, line manager to mood of team to work and manage
effective growth (Who are Line Managers? What is Their Role in Employee Management?, 2021).
Further responsibilities, attract and make talent for market place, closing all job responsibilities.

Communicate with team effectively and create successful working relationship. With the help of
attracting 80%, dramatically when manager to found for spending time. Little weird for the growth
of work, sense of family, to make sure for employee for lean management to work and manage
motivate. Inspire them and make sure downsizing engage employee to make some absolute to
produce result.
To identifying the major challenges face by the leader and manager while working on the growth
of effective talent management strategies
As per the view point of Andre, (2020); there are different passion and challenges which are face
by the leader of the company. As all of the issue are face by the front line manager which are
essential and needed to be make sure for high working and freeing abilities within the team
work. All are needed to be work and manager as per the society to influence the changing
management and need (6 CHALLENGES OF TALENT MANAGEMENT, 2021). The very first
challenge which are five by the insurance company is to find an effective and encouraging
passion, offering impressive salary and make a choice in between right recruiter. All of these are
able to work and manage the activities which are related to different challenges and growth
(Tran and Spears, 2020). All are related to the major leader and manager of the company for
work and manage as per the growth of the effective management strategies (How Recruiters
Can Help Solve Talent Management Challenges, 2021).
To identifying the major recommendation for the chosen company and their employee
development after facing covid-19
As per the research and analysis of Gigauri, (2020); the economic effect of the covid-19, there
are some major changes which are related make digital platform, for the growth of the
companies. It will be related to some major recommendation which are needed to be work and
manage as per the growing need and completion of the society (Influence of Covid-19 Crisis on
Human Resource Management and Companies’ Response: The Expert Study, 2020). It will be related to
make sure for working with the major abilities to assign the task and make sure for adopting
different challenges over the period of time. Further the more changes are needed to be make
sure to analysis different aspect and growth of the employee and their companies as well.
Research methodology
With the help of research methodology, aim, objective become more clear and tell the others
about the process and method of research which have been used by the researcher. While
conducting research methodology, it has been analysis that the company to work and manage
the source as per the growing demand and analysis to make some essential factor for

approaching long term impact over the society due to growth and achievement within the growth
of company.
Research philosophise: there are mainly three type of research philosophises that will include
positivism, realism and interpretation. Whereas realism is based on the real truth and
interpretation is based on the deep understanding and different writing concept. Here the
researcher, used positivism approach as this will be helpful in outcome the objective in some
positive way.
Research approaches: two main approaches, deductive and inductive, inductive approach is
used for make some new research and development (Essen, 2020). Whereas deductive is used
and completed on the basis of known theories. It is based on the valid arguments, so researcher
used this approach for completing the project.
Data collection: here, primary and secondary method of data collection method, as the
researcher used both method of collection. Primary source include the questionnaire and based
on the researcher own planning. Whereas, for secondary the researcher collect data through
online articles, publication house, books and many previous thesis. Using approach is
quantitative method which are mainly related to questionnaire method with 50 sample size of
employees and the manager of the chosen company.
Ethical issues
There are different ways and ethical consideration which are needed to be analysis throughout
the research and make some effective growth over the period of time (Yoshida, 2021). While
collecting respondent, it is compulsory to collect questionnaire respondent form above 18 yrs.
old. With the help of reference list, similarity index, and some other going concern facilities are
basically related to the major growth within the society. All of these are related to effective
growth and opportunities in order to complete the research proposal with the state of ethical
consideration.
Research analysis
All of the above research analysis are related to major growth for working under the different
aspect and growth for the achievement of company. With the help of this research methodology,
the company and their manager are line up with the statement which are essential for work and
manage the society to essential growth and process within the society (Howell, 2020). This
research will be helpful in collecting and analysing the main role within the society which are
effective for the growth of future development within the company and their essential form. This
research will be effective to memorise the role and growth of the company and their employees
within the management to retain more and more talent resources for work in the market. This

can be related to major growth and achievement process of the company within market. It will be
helpful in managing and growing the need and demand for work in deciding facilities to analysis
the growth over the period of time. All of the activities to manage and sources as per the
deciding growth to work over the period to analysis the view of talent management.
Finding and recommendation
Some of the major research finding are basically related to the activities and role of the talent
management. It will be related to essential success and major growth over the period of time. It
can be analysis through major recommendation which are needed to be follow by the company
and the list of effective font line manager and leader (Martinez, 2021). The need to work in the
insurance sector is very effective and needed to be more motivated throughout the work. All of
these are helpful in managing growth and demand as per the society. As it will be related to
effective growth over the period of time.
Some of the major recommendation for Aviva insurances company and their manager are
related to be more effective and growth to work on the society (Okechukwu, 2020). All of these
are basically related to major success and use motivational sector. It will be related to major
growth and make protective growth.
Further the manager are able to work and analysis on the basis of right and useful talent
management strategies to analysis over the period of time.

Section Four: Activities and timescales
Activities to be carried out during the project How long this will take?
Development and analysis of ideas 2 days
Writing proposal & ethics form 15 days
Writing literature review 25 days
Writing methodology 30 days
Data collection and analysis 25 days
Writing Discussion and conclusion 15 days
Milestone one:
Milestone one target date (set by tutor):
Milestone two:
Milestone two target date (set by tutor):
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification

and is appropriate.
Agreed by:
Tutor name: Date:
References
Books and Journals
Bao, H., 2020. Job Satisfaction, Firm Performance and CSR. Firm Performance and
CSR (April 24, 2020).
Cai, M. and et.al., 2020. Government debt, land financing and distributive justice in
China. Urban Studies, p.0042098020938523.
Chi, W. and Chen, Y., 2020. Employee satisfaction and the cost of corporate
borrowing. Finance Research Letters, p.101666.
Costantini, O. and Seccareccia, M., 2020. Income distribution, household debt and
growth in modern financialized economies. Journal of Economic
Issues, 54(2), pp.444-453.
Essen, L., 2020. The Aspects of Leadership Development in the Digital Economy.
In Improving Business Performance Through Innovation in the Digital
Economy (pp. 144-155). IGI Global.
Howell, C., 2020. Rethinking the role of the state in employment relations for a
neoliberal era. ILR Review, p.0019793920904663.
Martinez, T., 2021. The Human Marketplace: Examination of Private Employment
Agencies. Routledge.
Okechukwu, N., 2020. Leadership Antecedents in Employee Empowerment Among
Nigerian Public Organizations (Doctoral dissertation, University of Phoenix).
Tran, D.Q. and Spears, L.C., 2020. Servant-Leadership and Community: Humanistic
Perspectives from Pope John XXIII and Robert K. Greenleaf. Humanistic
Management Journal, 5(1), pp.117-131.
Yoshida, M., 2021. The Indebted and Silent Worker: Paternalistic Labor
Management in Foreign Labor Policy in Japan. Critical Sociology, 47(1),
pp.73-89.
Online
6 CHALLENGES OF TALENT MANAGEMENT, 2021. [Online]. Available through:
https://babington.co.uk/blog/leadership-management/6-challenges-of-talent-
management/.
Influence of Covid-19 Crisis on Human Resource Management and Companies’
Response: The Expert Study, 2020. [Online]. Available through: <

https://researchleap.com/influence-covid-19-crisis-human-resource-
management-companies-response-expert-study/>.
Transforming the talent model in the insurance industry, 2021. [Online]. Available
through: https://www.mckinsey.com/industries/financial-services/our-
insights/transforming-the-talent-model-in-the-insurance-industry.
Who are Line Managers? What is Their Role in Employee Management?, 2021.
[Online]. Available through: https://www.emptrust.com/blog/the-role-of-line-
managers-in-employee-management.
How Recruiters Can Help Solve Talent Management Challenges, 2021. [Online].
Available through:
https://www.topechelon.com/blog/recruiting-software-solutions/talent-management-
challenges-issues-problems/.
Understanding the Basics: What Is Talent Management?, 2021. [Online]. Available
through: < https://blog.workday.com/en-us/2020/understanding-basics-what-is-talent-
management.html>.

RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use
of data, collected from human participants, may be required to gain ethical approval
before commencing their research.
Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor. Please complete this form in good time before your research
project is due to commence.
Section One: Basic details
Centre Name
Project Title
Unit 11-Research Project
Section Two: Project summary
Please select all research methods that you plan to use as part of your project:
Interviews
Questionnaires ✔
Observations ✔
Use of Personal Records
Data Analysis ✔
Action Research
Focus Groups
Other (please specify

Section Three: Participants
Yes No
Will your research involve human participants? ✔
Ages
12–16
Young
people
aged
17–18
Adults
Who are the participants? Tick all that apply ✔
How will participants be recruited (identified and approached)?
Answer:
I will be speaking to them face to face.
Describe the process you will use to inform participants about what you are doing:
Answer:
I will be handing them out some questionnaires for them to fill in.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
Answer:
I will ask them for their consent first as I approach them, before handing them the

questionnaires.
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
✔
If No, please explain why below and ensure that you cover any ethical issues
arising from this:
Answer:
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
✔
Studies involving observation Yes No
Confirm whether participants will be asked for their informed
consent to be approved.
✔
Yes No
Will you debrief participants at the end of their participation?
(e.g. give them a brief explanation of the study)
✔
Yes No
Will participants be given information about the findings of
your study? (This could be a summary of your findings generally)
✔

Section Four: Data storage and security
Yes No
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
✔
Who will have access to the data and personal information?
Answer:
Myself.
During the research
Where will the data be stored?
Answer:
On my laptop.
Yes No
Will mobile devices, such as USB storage and laptops, be used? ✔
If yes, please provide further details:
Answer:
I will be using my laptop.
After the research
Where will the data be stored?
Answer:

Yes
How long will the data and records be kept, and in what format?
Answer:
It would be stored on usb.
Yes No
Will the data be kept for use by other researchers? ✔
If yes, please provide further details:
Answer:
Section Five: Ethical issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
as a result of
your research. Please consider/address all issues that may apply. Ethical concerns
may include, but
are not limited to the following:
 informed consent
 potentially vulnerable participants
 sensitive topics
 risks to participants and/or researchers
 confidentiality/anonymity
 disclosures/limits to confidentiality
 data storage and security, both during and after the research (including
transfer, sharing,
 encryption, protection)
 reporting
 dissemination and use of your findings.

Section Six: Declaration
Yes No
I have read, understood and will abide by the [insert name of
college/centre] Research Ethics Policy
✔
Yes No
I have discussed the ethical issues relating to my research with
my tutor
✔
I confirm that, to the best of my knowledge, the above information is correct and that
this is a full description of the ethical issues that may arise in the course of my/our
research.
Student Name: Gael Mukoko Date: 21/04/2021