This report evaluates the significance of management functions in achieving business success, with a focus on productivity and profitability, using Burberry as a case study. The introduction outlines the aim, objectives, and research questions, emphasizing the importance of effective management across all organizational levels. The main body delves into the research rationale, methodology, and design, employing a deductive approach within a qualitative research framework. The research design focuses on explaining the theoretical concepts of management functions in business. The methodology includes an analysis of secondary data due to COVID-19 constraints, highlighting the validity and reliability of the research through the use of credible sources. The conclusion summarizes the vital role of management functions, including planning, organizing, decision-making, and controlling, in driving business success, and the importance of appropriate research methods. The report also includes references to relevant books and journals supporting the research.
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