The Role of Social Media in Crisis Communication and Management

This report, derived from the International Journal of Research in Business & Social Science, explores the crucial role of social media in crisis communication and management. It examines how businesses can leverage social media to navigate crises effectively, minimizing potential losses and maintaining stakeholder trust. The study delves into the impact of Web 2.0 technologies and social networks on communication, highlighting the need for faster, more flexible, and sensitive communication strategies. Key concepts such as crisis management, crisis communication, and disinformation are defined and analyzed within the context of a dynamic business environment. The report discusses the phases of a crisis, the importance of proactive crisis management, and the significance of public relations in managing communication before, during, and after a crisis. The findings emphasize the necessity for businesses to adapt their communication strategies to the evolving digital landscape, ensuring they are well-prepared to address and mitigate the impact of crises.