Marketing Essentials: Analyzing Roles, 7Ps & a Basic Marketing Plan

This report provides a comprehensive overview of marketing essentials, beginning with an explanation of the role of marketing and its interrelation with other functional units within an organization. It details the duties and responsibilities of a Marketing Officer and proposes a structure for the marketing department, emphasizing the importance of listening to customers and conducting thorough market research. The report then compares how organizations utilize the elements of the marketing mix (7Ps) to achieve overall business objectives, examining product, price, place, promotion, people, process, and physical evidence. Finally, it focuses on the development and evaluation of a basic marketing plan, highlighting key strategies for organizations to achieve their objectives and sustain a competitive advantage in the market.

Marketing Essentials
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Table of Contents
LO1: Explain the role of marketing and how it interrelates with other functional units of an
organization.....................................................................................................................................3
P2 Explain how roles and responsibilities of marketing relate to the wider organizational context.
.........................................................................................................................................................5
LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve
overall business objectives..............................................................................................................7
P3 Compare the ways in which different organizations apply the marketing mix to the marketing
planning process to achieve business objectives.............................................................................7
LO3: Develop and evaluate a basic marketing plan......................................................................12
P4 Produce and evaluate a basic marketing plan for an organization...........................................12
Reference List:...............................................................................................................................14
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LO1: Explain the role of marketing and how it interrelates with other functional units of
an organization
Explain the key duties and responsibilities for a Marketing Officer and a proposed
structure and operations of the marketing department. (P1)
Marketing functions can be defined as the process of controlling the entire process in the given
time interval. Most of the times the marketing managers need to be cautious ongoing in order to
justify the actual market demands and the product or the service delivered by the company at the
same time, they can make their entire porches useful to expand their business in the market.
However, this is the most suitable process to expand the business in the market at the same time,
to justify the entire process for the customers (Zgarrick et al., 2016).
Figure 1: Marketing Department with flat Structure
(Source: Zgarrick et al., 2016)
Therefore, the marketing managers of the organizations need to understand several factors that is
directly involved with the factors satisfying the demands of the customers and the current market
trend in the market which can be described as follows:
Listening to the customers:
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This is the most important factor that the marketing managers need to be consider in order to
justify the issue and too direct their business process according to fulfill the exact target of the
customers in the market (Hillebr and, et al., 2015). However, the company or the entire
organization need o maintain a proper communication channel both in the macro and in the
micro environment in the market to understand the demand of the customers’. This process can
be further classified as follows:
Internal channels of the company: this is the micro procures that ye companies
maintains in order to collect data from the sales team and from the marketing mangers
regarding the internal process and the market survey report from the market. Basically the
department that is closer to handle the customers and their demands are the prime target
in this process and the data which are collected need to be justified by the company
market analyst in order to gain the potential impacts of the business process.
External company channels: This should be also maintained as this process is helpful in
order to increase the entire customers demand and to understand their exact demand from
the company. Therefore, the marketing managers of the companies need to be skillful
enough in order to have the reports from the customers at the same time to have the
suitable suggestion form them to improve the entire organization policies.
Strategy:
The most experienced managers of the company need to play the most vital role in these
prospects to judge the demand of the customers and at the same time to conduct the marketing
strategies in the market. It is also possible that there will be team organized by the company and
the marketing managers will lead this team that I’ll directly communicate with their loyal
customers’ in the company in order to get the suitable suggestions for the company. This strategy
is also helpful in order to increase the customers demand in the market and to gain competitive
advantage of the company operation as the exact demand of the customers can be easily
understood by the company (Argote and Guo, 2016.).
Marketing Research:
This is the most vital process that the marketing managers of the company need to justify for the
company, this process will give the result about the current market trends and the suitable
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measures that the company may follows in order to justify whether the entire process is helpful
for the company or not. It has become the common practice depending upon which, the company
conducts a marketing research before entering into a new market. This can be also possible that
the marketing manger need also to conduct this marketing research process with the help of the
research paper and the journals articles published regarding the customers purchasing behaviors
and the potential of the market of theta particular place. Therefore, this is the most essential
prices that the company and the customer need to be followed in order to gain competitive
advantage for the company (Laudon and Laudon, 2016).
Product development:
The is process comes after the company has understood the exact demands of the customers’ in
the market and at the same time, the company has managed to involve all the necessary factors
that can accelerate their entire business process in the market (Burrell and Cooper, 2015). This
product development process must fulfill the gaps in the market and at the same time in an
attractive manner that will help to fulfill the desired target of the customers’ and to have the
impact upon the market of the particular country.
P2 Explain how roles and responsibilities of marketing relate to the wider organizational
context.
The most vital role that needs to be played by the organization is the most beneficial factor for
the company and the experienced personals in this context nee dot play the most vital role in
order to justify the entire process regards to the organization. Recently, the entire marketing
function is considered the most beneficial for the business organization in order to fulfill the
demands of the customers and to judge the external and the internal factors that is necessary for
the business organization to make a firm position in the market (García-Granero et al., 2017). It
can be also suggested that the entire process can be judge with fulfilling the customer demands
and the entire process for the customers. The most vital question that the marketing managers
need to be answered in this prospects to judge the potential strength of the organization are what
are the actual market demands what are the current trends in the market? What can be done in
order to fulfill the demands of the loyal customers in the market (Pike, 2015)
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Figure 2: Universe Functionalities
(Source: Guenzi and Storbacka, 2015)
According to the various researchers the entire porkers of the marketing is related with the
organization is to keep the business on track and at the same time to have their potential strength
that can be gained from the market. It is also possible that the factors are effecting the entire
organization along with their customers to get the actual desired products from the market and at
the make time, to get the most vital products and the services. This process is also helpful to
indicate the most unique way from the market and where the company’s can invest to get the
most suitable profit margins for their business organization. It needs to be judges that customer’s
response and the suggestion that they are providing on behalf of the customers and the
effectiveness of the implemented strategies of the business organization in the market.
It has been founded that the entire strategy making policies are always aligned with the
customers’ perspectives and the marketing managers always tries to improve their service and
the product quality for the market. This is the most common practice that that the experienced
marketing managers need to be fulfilled in order to gain potential impact in the market and to
changed customers purchasing behaviors for themselves.
Profit maximizations:
The most common practice that the company need to be fulfilled that to achieve the desire target
of the profit maximization in the market (Guenzi and Storbacka, 2015). This process will help
gain new areas of the market where they can expand their business without any competitive
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threats in the market. For an example, it can be stated that, McDonalds has numbers of outlets
thought out he globe with maximum numbers of employees in the market.
Promoting brand:
This is one of the moist important factors that the companies need to be done properly in order to
attract customer and to make them aware about the new products and the service delivered by the
company in the market (Bengtsson and Kock, 2014). Therefore, this process is helpful for them
in order to gain competitive advantage in the market at the same time to have the new customers
for their products (Lilly, 2014).
Market Expanding:
Every sorts of the organization which is planning to expand their business outside th market
need to emphasize of the three common factors: the quality in product or the service delivered,
the pricing policies and the marketing issues for the companies. By fulfilling these factors the
any organization can sustainably increase their business activities in the market and to expand
the entire business outside the market.
Sustaining in the market:
Not only having the impact upon the customers about the good quality of the products and the
service offered by the companies, they need to also ensure several factors that can be helpful for
them in order to survive in the competitive market. Several strategies and the collaboration with
the customer need to be done by the company to specifically understand the exact demands of
the customers and to have the potential impact upon the market. These strategies will also help to
gain goodwill for the company.
Understanding the basic objectives of the company:
The organization posses both the long term and short terms organizational activities in order to
gain success from the market. In this context it can be also suggested that the entire process is
helpful for the marketing managers and the customers’, while the actual business objectives and
the mission of the organization in the market is clears.
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LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to
achieve overall business objectives
P3 Compare the ways in which different organizations apply the marketing mix to the
marketing planning process to achieve business objectives.
Based on the several tools and the techniques, the organizations make their marketing mix in
order to achieve the overall business objective in the market. In this context, the 7P’s of the
marketing mix is going to be discussed by the researcher in order to judge the condition of the
organizational objectives and the strategies implemented by them.
The above picture depicts the entire 7P’s of the marketing mix of the organizations. The basic
elements of the marketing mix are:
Product:
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This is most vita factors for the companies in order to gain customers from the market,.
Depending upon the most common and the unique features offer in the products, the company
can effectively get their target profitability issue and to have the potential strength in the
customers (Carayannis et al., 2015). The company must ensure that the product developed by
them has become according to the demands of the customers and it will effectively meet the
short coming faced by the customers. Therefore, the products must be proper and the
organizational values are included in the sectors.
Price:
The price of the products is the amount of money that the customers need to pay to enjoy the
product or to have the service from the company. This is the most beneficial process that need o
be considered by the company and to effectively judge the pricing policy form the customers
perspectives. Therefore, the companies need to vary the products prices at retain their loyal
customers and to gain competitive advantage form the market. This can be also identified as the
process that is helpful for them in order to expand their business in the market and to change the
customers’ product choice in the market. It can be also suggested that the entire pricing policies
should be done by judging the nature of the customers and the amount they pays to buy the
particulate product form the market (Malhotra, 2015).
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Place:
This factor also affects the entire policy and at the same time, the mangers of the company need
to gain the competitive advantage in the market. Depending upon the position and the place of
the market, the company needs to distribute the product and to have the potential buyers from the
market. This is also comes from the understanding that the customers company relationship and
the suitable measure that the company takes in order to gain the potential impact upon the
process.
Promotion:
According to various researchers this is the most common factors that the companies need to be
taken into consideration (Roos and Von Krogh, 2016). While the company is going to be
expands their business in the market, the proper promoting events in the market and to make
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their customers aware about the products and the innovative service delivered by the company.
The promotional events of comprises of several factors as follows:
 Organizing the entire sales process
 Public relationships
 Advertising events’
 Sales promotion.
The advertising is the most common factors involved in the promoting event. However, the
companies are also having the social media application in the digital media platforms in order to
have the communication with the global customers. Therefore, the promoting event must be
proper in order to have the potential impact of the company and the organizational policy in the
market.
People:
The people is also a vital factors for the organization to be consider in this marketing mix
process as the entire organizational activity is based on fulfilling the demands of the customers
and the local people. The market can be easily organized and they need to be properly engage
proper strategies that will motivate the entire group of customers’ in order to have the potential
impact upon the market. Additionally,. The loyal customers need to be collaborative an
cooperative with organization process so that the entire organization can take their entire process
according to fulfill the demands of the customers’.
Process:
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The entire process is related with then factors that can be suggested that the process is helpful for
them to understand the factors hoe the company is making the policies to develop the product
and the service developed by the company (Ginter, 2018). It is also possible that the process
must be well tailored in order to meet the demands o the customers and to reduce the entire cost
of the products. It is also possible that the products and the entire communication factors that is
reacted with the companies service policy is not necessary to justify the products behaviors’ and
at the same time to regulate the supply chain of the company.
Physical Evidences:
The evidence is the most vital factors to justify that the service or the product has been delivered
and to ensure that the customers have received the product by themselves in the market. It is also
possible that the company and then customer the same time need to keep the evidence of the
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