MG408 CW1: Report on Business Function Roles and Their Importance

This report examines the crucial roles of various business functions within an organization, using the British supermarket retailer ASDA as a case study. It delves into the functions of marketing, finance, operations/production, and human resources, highlighting their specific responsibilities and contributions to the company's overall objectives. The marketing function is explored for its role in understanding and meeting consumer needs, while finance is discussed as the backbone of the business, managing financial resources. The operations/production department is analyzed for its role in efficient product creation, and human resources for its management of the workforce. The report emphasizes the importance of effective coordination and communication between these functions for achieving organizational goals, providing examples of their interdependencies. The report concludes that the combined efforts of these functions are essential for achieving the company's objectives effectively.

MG408 cw1

Contents
INTRODUCTION...........................................................................................................................1
Roles of business function...........................................................................................................1
Importance...................................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
For managing the activities and attaining objectives of entity, business function plays crucial
role. Within firm there are various functions who perform different practices. Task performed
through these departments are according to its professional skills and workforce’s academics
(Campanile, 2020). This report is based on ASDA, it is a British supermarket retailer. In this
report business function role and importance are discussed.
Roles of business function
 Marketing: The role of Marketing department is usually accomplishing the requirements
of consumer and create them align with firm’s goals (Primo, 2020). Moreover, this
facilitates aids to firm through affect in boarder marketplace as well as also through
providing effective service to clients that aids in satisfying their requirements (Egli,
2020). For it, ASDA’s marketing manger performs research that facilitates helps them in
determining clients desires in effectual way as well as also outcomes in satisfying them.
 Finance: Finance is known as the business backbone as without ineffective funds this
will not be simple for enterprise to perform practices. This function is focused towards
financial resource management of entity (Kemper, Ballantine and Hall, 2020).
Additionally, respective department incorporates acquisition as well as optimal uses of
finance that are vital for smooth business activities. Its role is usually associated with
management of monetary which states strengthening financial position (Shen, 2020). For
instance, the financial performance of ASDA is transparent and good that is possible only
due to finance division.
 Operation/production: Production department intent is to render smooth as well as
profitable production within entity. The key role of this department is to producing the
products effectively (Mirhoseini and et. al, 2020). In case production into firm get stop
than this can obstruct other divisions as well. It also has to ensure that production has to
be of effectual quality that outcomes into consumers satisfaction (Weeth, Prigge and
Homburg, 2020). For this, ASDA is well known brand within UK that becomes possible
due to its operation and production services. Human resource: Human resource function is accountable for managing all business
workforce and activities (Nguyen, 2020). Within entity, its key role is to fulfil the vacant
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post through hiring and selection procedures. Additionally, various other roles that is
performed by respective department is training, staff relationship etc (Nkor, 2020). For
instance, ASDA is into the growing position due to its effectual management of human
resources.
Importance.
This is essential for entity like ASDA to have various functions with effective coordination
and communication between them. As without appropriate communication, this will become
efficient for administrative to attain determined goals, as each department task is wholly
dependent upon one another, for this, production function must has to understand anticipated
sales from marketing division for initiating operations (Zhou and et. al, 2020). Beside this, other
illustration is that all functions is dependent upon finance department for funds intent. Although,
the above example clearly states that each business function are interrelated with one another.
CONCLUSION
Based upon the above report, it has been concluded that within entity there are various
department like human resource, marketing and others. All plays vital role as well as when each
work together it outcomes in attaining objectives effectively.
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REFERENCES
Books and Journal
Campanile, G., 2020. The business consultant, role and functions in the learning process within
organizational contexts. Form@ re-Open Journal per la formazione in rete, 20(2),
pp.248-257.
Egli, F. M., 2020. The role of finance in mitigating climate change: Insights for public
policy (Doctoral dissertation, ETH Zurich).
Kemper, J. A., Ballantine, P. W. and Hall, C. M., 2020. The role that marketing academics play
in advancing sustainability education and research. Journal of Cleaner Production, 248,
p.119229.
Mirhoseini, S. and et. al., 2020. User Performance in the Face of IT Interruptions: The Role of
Executive Functions. In Information Systems and Neuroscience (pp. 41-51). Springer,
Cham.
Nguyen, N. T., 2020. Relationships between leadership styles and organisational innovation in
Vietnamese public enterprises: the mediating role of employee creativity (Doctoral
dissertation, University of Nottingham).
Nkor, H., 2020. Crisis Management (II): The Role of the Management. Available at SSRN
3594087.
Primo, M. C., 2020. The role of marketing and product design in driving firm’s
performance. Journal of Product & Brand Management.
Shen, J., 2020. Universities as financing vehicles of (sub) urbanisation: The development of
university towns in Shanghai. Land Use Policy, p.104679.
Weeth, A., Prigge, J. K. and Homburg, C., 2020. The Role of Departmental Thought Worlds in
Shaping Escalation of Commitment in New Product Development Projects. Journal of
Product Innovation Management, 37(1), pp.48-73.
Zhou, Y. and et. al., 2020. The impact of HRM digitalization on firm performance: investigating
three‐way interactions. Asia Pacific Journal of Human Resources.
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