Analyzing Marketing Roles and Responsibilities in Organizations

This presentation provides a detailed overview of the key roles and responsibilities within the marketing function, analyzing its significance in the broader organizational context. It explores various aspects such as strategy formulation, marketing research, product development, communication, and event management. The presentation emphasizes the importance of interrelationships between marketing and other functional units within an organization, like finance, production, and sales, to achieve organizational goals. It critically evaluates these elements, highlighting the need for effective communication and collaboration to motivate staff and ensure the successful implementation of marketing strategies, using Aldi as an example. Concluding that a clear understanding of these roles and responsibilities is crucial for effective marketing and overall organizational success. Desklib provides access to similar assignments and study resources.

Marketing essential
LO1

Table content
 Introduction
 P1 Explain the key roles and responsibilities of the marketing function.
 M1 Analyse the roles and responsibilities of marketing in the context of
the marketing environment.
 P2 Explain how roles and responsibilities of marketing relate to the
wider organisational context.
 M2 Analyse the significance of interrelationships between marketing
and other functional units of the organisation.
 D1 Critically analyse and evaluate the key elements of the marketing
function and how they interrelate with other functional units of an
organisation.
 Conclusion
 References

Introduction
Marketing plays an essential role in business
environment.
This presentation will assist in understanding
about the roles and responsibilities which is
related to the functions of marketing.
It will also help in knowing about the
interrelation with the other function.

P1 Explain the key roles and responsibilities of the marketing
function.
 Marketing is a major element used for creating
awareness
 This is considered as a tool which helps the
company to increase its productivity.
 Tool is used by companies like Aldi to introduce
the innovative as well as new products.
 It creates at the market area as to make aware
about it to the public.

Continued…
 It is very much important for the company to
utilize strategies of promotion which helps in
fulfilling the requirements of the customers.
 It also help the company to increase its sales.
 This will help in attaining the competitive
advantages.
 Aldi can use marketing for making proper
strategies.

Continued…
There are different sort of roles and responsibilities are
there which is involved in marketing function which
are:
 Strategy formulation
 Marketing research
 Marketing plan
 Product development
 Proper communication
 Events managing

Continued…
 Strategy formulation – It is considered that the marketing
manager has various sort of authorities as to create various
strategies so that marketing functions can run in a smooth way.
 Marketing research- It is considered as one of the major
function to be done and for this the marketing department carry
out proper study of market.
 Marketing plan- There should be proper marketing plans has to
be carried out by Aldi so that activities can be done accurately.
Marketing manager carry out the marketing plans.

Continued
 Product development- The product development plan are created
by the team of marketing of the company.
 Proper communication- It is considered that the communication
which is done with the customers is basically managed as well as
planned to function of marketing.
 Events managing- The company has to organize various events
for the purpose of promotional activities related to the products
and services.

Continued
Marketing
Traditional
marketing
Public
relation
Offline
advertisin
g
Digital
marketing
SEO Social
media

M1 Analyse the roles and responsibilities of
marketing in the context of the marketing
environment.
 Marketing management is a aspect includes
various sort of strategies.
 It is important for company for strategies of
promotion
 Formulating of the strategies
 Development of products of the company
 Having communication in accurate manner.

P2 Explain how roles and responsibilities of
marketing relate to the wider organisational context.
 It is important for Aldi to effective and accurate
strategies as well as plans so that company can
achieve the wants of the customers.
 It is considered that finance is very much essential to
improve the existing products and management.
 Production division helps in gathering/ delivering
products as well as services
 Sales offices of Aldi help company to keep up with
the wants customers have.

M2 Analyse the significance of interrelationships between
marketing and other functional units of the organisation
 There are different sort of division in Aldi.
 Maintaining the proper communication in
between the different functioning unit would
assist in getting proper work to be done.
 Having proper communication can help in
carrying out the accurate data according to the
requirements.